Lifecycle Marketing Manager

Skills

• Strong understanding of email marketing best practices and data privacy regulations
• Proficiency with email marketing platforms and CRM systems
• Excellent copywriting and editing skills
• Strong analytical skills and attention to detail
• Familiarity with HTML/CSS for email template design is a plus
• Advanced knowledge of Microsoft Excel and data visualization tools

Responsibilities

• Analyze customer data and identify trends for engagement strategies
• Develop and implement email marketing strategies aligned with business goals
• Create targeted campaigns for different customer segments
• Manage email campaigns from conception to completion
• Collaborate with cross-functional teams for timely content delivery
• Track and analyze email campaign performance metrics
• Implement email marketing automation workflows
• Stay updated with the latest email marketing trends and technologies

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field

Benefits