Product Strategy Intern (Web Ads)- 2025 Summer (MBA)

ResponsibilitiesTikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.Why Join UsCreation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.Join us.Team IntroductionThe Performance Ads Product Strategy & Operations team is part of the TikTok Global Monetization Product & Technology organization and holds a strong advertiser focus and a dedication to technical excellence. We work with advertisers from all verticals, such as eCommerce, Retail, Travel, Media & Entertainment, etc to make TikTok an irreplaceable growth channel for businesses of all sizes and a favourite destination for consumers to discover and purchase products, content, and services. We are on the critical path to delivering TikTok's Ads revenue and working on building the next-generation performance ads solution for TikTok.We are looking for talented individuals to join us for an internship in 2025. Internships at TikTok aim to offer students industry exposure and hands-on experience. Turn your ambitions into reality as your inspiration brings infinite opportunities at TikTok.Internships at TikTok aim to provide students with hands-on experience in developing fundamental skills and exploring potential career paths. A vibrant blend of social events and enriching development workshops will be available for you to explore. Here, you will utilize your knowledge in real-world scenarios while laying a strong foundation for personal and professional growth. This Internship Program runs for 12 weeks beginning in May/June 2025. Successful candidates must be able to commit to one of the following summer internship start dates below:Monday, May 12Monday, May 19Tuesday May 27 (Memorial Day May 26)Monday, June 9Monday, June 23We will prioritize candidates who are able to commit to these start dates. Please state your availability clearly in your resume (Start date, End date).Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.Responsibilities-Conduct qualitative and quantitative market research with the focus on exploring new solutions and gathering early insights to inform product planning-Become the product expert with assessing product market fit for products through alpha and beta testing phases, and establishing a closed loop mechanism to gather timely feedback and ultimately ensure product launch exceeds customer expectations-Drive short and long term product strategies and shepherd product development across ideation, alpha, beta and launch, working with Product, Engineering, Marketing, and other cross-functional partners to bring our products to market-Participate in establishing a high caliber/best in class product marketing team at TikTok by leveraging opportunities to share best practices, evolve our processes and frameworks that benefit the entire team and PSO organizationQualificationsMinimum Qualifications:-Currently pursuing a full-time MBA or related discipline-Experience working on Performance Ads and with Product and Engineering teams-Comfort with ambiguity and using a data-driven approach to establish strategy and priorities-Experience operating in a fast-paced environment and flexibility to work across multiple time-zonesSelf-motivated to set a high bar for success and excellence in the rolePreferred Qualifications:-Experience building and launching advertising solutions for marketers either at an ad network, platform or as a media buyer on ad platforms-Experience with 0-1 product - shaping product strategy, testing in market, defining GTM plan, establishing plan for scalingTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2Job Information:【For Pay Transparency】Compensation Description (hourly)The hourly rate range for this position in the selected city is $50- $50. We cover 100% premium coverage for Full-Time intern medical insurance after 90 days from the date of hire. Medical coverage only, no dental or vision coverage.Our time off and leave plans are: Paid holidays and paid sick leave. The sick leave entitlement is based on the time you join.We also provide mental and emotional health benefits through our Employee Assistance Program and provide reimbursements for your mobile phone expense. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.For Los Angeles County (unincorporated) Candidates:Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and3. Exercising sound judgment.