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PR Senior Account Executive

We are TMW Tomorrow, a culture-led creative specialism that brings together PR, Social and Influencer to help brands shape the culture of tomorrow. We are part of TMW Unlimited, a leading integrated creative agency in London and Bristol.

We believe that nothing drives culture more than the conversations surrounding it and we know that conversations can happen anywhere. Whether It starts on social and gets picked up by the media or breaks In news and carries through too social. Our knowledgeable team of PR, social and influencer experts build campaigns that get recognised in culture, whatever the platform. Our best-in-class offering covers everything from newsworthy campaigns, to top-tier content creation, to developing cultural collaborations and communities that thrive.

We are looking for a talented and experienced Senior Account Executive who has worked across a variety of consumer campaigns as well as press office accounts.

Please note this is a hybrid role which for us means a mix of working from home and our offices in Soho, London.

What you will do...

  • We are looking for someone who loves the thrill of a sell in, has a fantastic little black book of national, consumer and lifestyle contacts (that they want to add to) and has their ear to the ground when It comes to culture, media movements and press worthy talent and Influencers.
  • You will have a proven track record in securing coverage specifically In national media (think research stories, picture stunts and product placement).
  • You will ideally have some experience working with and managing Influencers to create content that supports earned PR campaigns.
  • You’ll be working to deliver and support on award winning PR campaigns, running slick press offices and supporting on new business research.
  • You’ll need to be used to managing small projects, leading sell ins and updating and discussing your accounts will your clients.
  • You will be working across a range of PR first clients and further details of these will be shared during the Interview process.
  • Deep interest in culture, trends and the media landscape to develop award winning newsworthy campaigns
  • A love for getting coverage and a good relationships with media/the ability to build strong relationships with new media  
  • Confidence in being able to ask questions, so we can give you all the tools needed to learn to manage your workload and your wider team.
  • Organised and solutions driven with a willingness to learn on the job.
  • An interest and understanding of the creator’s climate and the role of influencer.
  • Flexibility and a good team player
  • Open to sharing and learning with your team so we can all get the best out of one another

This is us…

The TMW story is born out of the many successes we’ve created for our clients over the past 30 years, and now encompasses offices in London and Bristol with clients all over the world.

We create ideas that move people.

We believe that ideas should work everywhere and that brilliant results are what really matter. We combine deep digital and advertising expertise, a strong heritage in CRM and award-winning creativity to make it all happen.

TMW is proudly part of UNLIMITED, a fully integrated agency group with human understanding at its heart. Through our Human Understanding Lab, we uncover behaviour-led insights that power performance and create a genuine business advantage for our clients.

What we value…

Together, we put people first and believe our values make us who we are.

Give a Damn: We care about each other, our clients and our work. And this shines through everything we do.

Be Brave: We believe in challenging each other, in standing up, in speaking out. We believe in trying new and difficult things in order to make ourselves and our work better.

Stay Curious: We actively seek out the new and the unusual, finding inspiration everywhere in the world around us.

Take Pride: We are open, accepting and inclusive, and we support each other on our journey to reach our true potential. We are actively working to ensure that we as an agency more fully reflect the society around us.

What we give…

A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

Here’s a snapshot of just some of the benefits you can enjoy as part of the team.

  • 25 days’ holiday + Bank Holidays
  • Christmas closure
  • Volunteer day and Birthday Day off
  • Contributory Pension Scheme
  • Life Assurance
  • Healthcare Cash Back Scheme
  • Interest free travel season ticket loan, Cycle scheme

We have a calendar of social and charity events throughout the year, there’s always something going on.

Join us and join in. We make noise. We laugh. We share. We welcome new ideas and new people – including you.

Sound good? If you think you tick all the boxes, please send your CV and tell us why you should join the team.

As an equal opportunities workplace, we have a commitment to ensuring equal employment opportunity regardless of race, colour, ancestry, religion, socio-economic status, sex, national origin, sexual orientation, age, citizenship, marital status, neuro divergence, disability, gender, gender identity or expression. Whether you’re just getting your foot in the door, or you are an experienced employee whose life circumstances are shifting, we are committed to creating a workplace that reflects the world we want to live in and are therefore flexible to accommodate each individual's needs as best as we can.

By submitting your CV, you consent to our Candidate Privacy Policy which can be seen in full at https://www.tmwunlimited.com/media/1392/tmw-gdpr-candidate-privacy-notice.pdf If you would prefer us not to store your details or contact you please let us know.

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Average salary estimate

$57500 / YEARLY (est.)
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$50000K
$65000K

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What You Should Know About PR Senior Account Executive, TMW Unlimited

Join TMW Tomorrow as our PR Senior Account Executive and be a pivotal part of a culture-led creative agency that’s redefining the future of brand communication! Here at TMW Tomorrow, we pride ourselves on blending PR, Social, and Influencer strategies to create conversations that resonate within culture. As a Senior Account Executive, you'll jump into a dynamic environment where your love for storytelling meets your skills in building media relationships. Imagine leveraging your impressive black book of national, consumer, and lifestyle contacts to secure coverage that elevates our clients' narratives to new heights! From managing small projects to delivering award-winning campaigns, you are the driving force behind the magic that happens when media and culture collide. We love your curiosity and optimism, particularly when it comes to trends and the media landscape. Embrace your passion for influencer collaboration as you assist in creating content that not only informs but engages audiences. This hybrid role allows you to enjoy the best of both worlds—working from home while accessing our vibrant Soho office. If you’re looking to cultivate your talents and grow with an agency that believes in putting people first, this is your chance to be part of our exciting journey where every idea counts, and every voice is heard. Let’s make some noise together and shape the conversations of tomorrow!

Frequently Asked Questions (FAQs) for PR Senior Account Executive Role at TMW Unlimited
What are the responsibilities of a PR Senior Account Executive at TMW Tomorrow?

As a PR Senior Account Executive at TMW Tomorrow, you will play a crucial role in executing PR strategies, managing press office accounts, and driving media outreach. Your key responsibilities include securing national media coverage, collaborating with influencers, and leading small projects. You will work closely with clients to keep them informed about campaign progress while ensuring the projects align with TMW's culture-driven values.

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What qualifications are necessary for the PR Senior Account Executive position at TMW Tomorrow?

The ideal candidate for the PR Senior Account Executive role at TMW Tomorrow should have a proven track record in securing media coverage, a rich network of national contacts, and experience managing influencer collaborations. Strong organizational abilities, confidence in communication, and a passion for culture and media trends are essential to thrive in this hybrid position.

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What skills does TMW Tomorrow value in its PR Senior Account Executive?

At TMW Tomorrow, we value creativity, relationship-building, and a keen understanding of media dynamics in our PR Senior Account Executive. Candidates who show curiosity, adaptability, and a solution-focused mindset will excel. Additionally, a commitment to teamwork and sharing knowledge enhances our collaborative culture, making it vital for this role.

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What is the team culture like at TMW Tomorrow for a PR Senior Account Executive?

The team culture at TMW Tomorrow is vibrant, inclusive, and driven by shared values like curiosity and collaboration. As a PR Senior Account Executive, you will find yourself in a supportive environment where ideas are given room to grow, and every day offers opportunities to participate in social and charity events, fostering camaraderie among colleagues.

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What career growth opportunities exist for a PR Senior Account Executive at TMW Tomorrow?

Joining TMW Tomorrow as a PR Senior Account Executive opens doors to exciting career growth opportunities. You will work alongside passionate and talented colleagues, enhancing your skills while involved in varied client work. TMW's commitment to employee development ensures you receive mentorship and training to advance your professional journey.

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Common Interview Questions for PR Senior Account Executive
Can you describe a successful PR campaign you've managed?

In answering this question, focus on a specific campaign where you played a key role. Highlight your strategies for media outreach, influencer collaborations, and how you tracked the campaign's effectiveness. Show your enthusiasm and the impact this campaign had on the brand, detailing any awards or recognition it received.

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How do you stay updated on media trends and cultural movements?

To respond effectively, share specific sources you rely on, such as industry publications, social media platforms, podcasts, or networking events. Emphasize your proactive approach—explaining how you apply these insights to shape your PR strategies and drive successful campaigns that resonate with target audiences.

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How do you build and maintain relationships with journalists?

Discuss your approach to building rapport with journalists by understanding their interests and providing them with valuable information. Mention tactics such as personalizing communication, consistently following up, and offering timely story ideas that align with their editorial calendar.

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What strategies do you use to secure media coverage?

You should illustrate your methods, such as crafting compelling press releases or media pitches, identifying the right journalists, and leveraging existing relationships. Cite a specific example where your strategy helped procure media coverage, showcasing your ability to generate attention for your client's campaigns.

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Can you discuss your experience managing PR projects with tight deadlines?

Explain how you prioritize tasks, delegate effectively, and communicate clearly with your team to meet deadlines. Share a situation where you successfully navigated a particularly demanding project, focusing on your organizational and problem-solving skills.

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What role do you think influencers play in modern PR?

Discuss the intersection of PR and influencer marketing, emphasizing how influencers can amplify brand messaging and enhance audience engagement. Highlight your experience in collaborating with influencers and the importance of aligning their personas with campaign objectives for authenticity.

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How do you measure the success of a PR campaign?

Talk about key performance indicators (KPIs) such as media impressions, engagement rates, and qualitative feedback from clients. Describe how you gather and analyze data post-campaign to assess its success and suggest future improvements.

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Describe a time when you faced a setback in a campaign. How did you handle it?

Detail a specific setback you encountered, the obstacles you faced, and the proactive steps you took to resolve the situation. Emphasize your resilience and adaptability, showcasing your commitment to learning from challenges in your PR journey.

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What excites you about working in PR with TMW Tomorrow?

Display your enthusiasm for TMW Tomorrow’s culture-led approach and how their mission resonates with your personal values. Mention specific elements, such as their focus on creativity and collaboration, that attract you to the PR Senior Account Executive role.

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How do you approach a new client with an unfamiliar industry?

Share your method for conducting thorough research on the client’s industry, audience, and competitors. Discuss how you would leverage your creative thinking to identify unique PR strategies and story angles that align with the client’s objectives and allow you to deliver results regardless of familiarity.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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