Head of Commercial Partnerships

The Head of Commercial Partnerships at TOCA Social is responsible for developing strategic partnerships that enhance revenue and brand visibility. This includes identifying new partnership opportunities, negotiating sponsorship deals, managing relationships with stakeholders, and collaborating with various teams to integrate partnerships into the TOCA experience.

To apply for the Head of Commercial Partnerships role at TOCA Social, candidates should possess at least 6 years of experience in commercial partnerships, sponsorship sales, or business development, ideally within the hospitality or sports sectors. A strong track record of securing high-value sponsorships, excellent negotiation skills, and a robust network within relevant industries are also essential.

The Head of Commercial Partnerships plays a vital role in TOCA Social's growth by developing and executing a partnerships strategy that maximizes revenue through sponsorships and corporate partnerships. This role actively seeks out new opportunities and strengthens relationships with key stakeholders to ensure that TOCA Social remains competitive and innovative in the marketplace.

Preferred candidates for the Head of Commercial Partnerships at TOCA Social should have a deep understanding of the sports and hospitality industries, with proven experience in securing high-value sponsorships. Leadership skills, financial acumen, and knowledge of digital marketing trends in sponsorships are also critical to ensure success in this role.

TOCA Social provides a comprehensive benefits package for the Head of Commercial Partnerships that includes performance-based commissions, private medical insurance, generous discounts on food and beverages, complimentary TOCA games, and access to local retail and hospitality discounts, making it a fantastic place for talented individuals to grow their careers.

When answering this question, it's important to showcase specific examples of sponsorship deals you've negotiated, the strategies you used to secure them, and the impact these deals had on your previous employers. Focus on your negotiation skills and ability to understand the needs of both parties.

In your response, emphasize the importance of communication and trust. Talk about your methods for maintaining regular contact with partners, seeking feedback to improve relationships, and how you tailor your approach to align with their specific needs and goals.

Discuss your approach to market research, networking, and leveraging industry contacts to uncover new partnership opportunities. Highlight how you would align these opportunities with TOCA Social's brand values and business objectives.

Detail the key performance indicators (KPIs) you would use to assess a partnership's success, such as revenue generated, brand visibility, and the effectiveness of activation campaigns. Stress the importance of analytics and feedback in this process.

Share a specific example of a partnership activation campaign, detailing your role in its planning and execution. Discuss the goals, the strategies used to engage audiences, and the results achieved, focusing on how the campaign benefitted both parties.

Reflect on common challenges such as competition, changing consumer trends, and the need for innovation in partnerships. Discuss how proactive planning and adaptability can help overcome these challenges effectively.

Explain your approach to prioritizing projects based on their potential impact, deadlines, and resource availability. Mention tools or methodologies you use to stay organized and ensure each project receives adequate attention.

Address how social media can enhance partnership visibility and engagement. Discuss tactics you would use to leverage social platforms to promote partnerships and create buzz around events tied to sponsors.

Talk about your negotiation style, emphasizing collaboration and finding common ground. Provide an example of a challenging negotiation you've navigated successfully and what you learned from that experience.

Discuss the importance of regular communication, delivering value, and seeking feedback. Give examples of how you have fostered long-term relationships by ensuring partners continuously see benefits from their collaboration.