Senior Social and Community Strategy Manager

Who We Are

Tonal has built the world’s most intelligent fitness system and is changing the way people work out at home. Tonal is a fresh approach to fitness that leverages hardware, software, video content, and artificial intelligence. Everyone who’s used our product, from professional athletes to fitness enthusiasts, has fallen in love.

At Tonal, we are applying our collective knowledge and creativity to reimagine fitness. We know firsthand that too many hurdles stand between each of us and our fitness goals. Drawing on decades of research and a diverse team of experts, we have created the most advanced content-driven strength training system available that makes working out more efficient, effective, and engaging. 

We're passionate about building products that transform people's lives. 

Overview

We are looking for a Senior Social and Community Strategy Manager to bring big, bold ideas and take our social media and community presence to the next level. Informed by data, culture, product, and our passionate community, you’ll lead Tonal storytelling across our social channels, particularly Instagram, TikTok, LinkedIn, and YouTube, as well as activate our robust Facebook communities. You will help set the tone and energy of these channels, looking for fresh ways to authentically tap into trends, activate our coaches, and ignite conversation around Tonal. This role is equal parts strategy, creative, and leadership.

You will lead the social and community briefing process, build go-to market social strategies for campaigns, and work cross-functionally to develop a pipeline for ongoing quality content that delights our followers, improves engagement, and helps build awareness of Tonal. 

While this role is currently an independent contributor, there is room to grow. You will guide and help support our small but mighty Social and Community team, driving strategy and ensuring quality content. 

The role will report to the Director of Cross-Platform Content and is a Hybrid position based in New York. 

What You Will Do

• Drive Tonal’s Social and Community strategy to achieve team goals and business objectives, using data and learnings to iterate and refine our direction.

• Lead the Social and Community briefing process and build go-to market social strategies for campaigns and product releases.

• Oversee testing and learning across our social and community channels, bringing new, creative ideas to the table and helping see them through end-to-end. 

• Support the team in concepting and executing strategic brand messaging content across IG, TikTok, LinkedIn, YouTube, and Community, promoting our tentpole content and other large activations.

• Report regularly to leadership on successes and learnings, providing actionable insights.

• Execute content when necessary, especially as a blueprint for new ideas.

• Work cross-functionally with our in-house Production, Talent, and Marketing teams to develop a pipeline for ongoing quality content that delights our followers, improves engagement, and helps build awareness of Tonal.

Who You Are

• You have 8+ years experience working in corporate social media or brand editorial.

• You are based in a commutable distance to New York City and are willing to be in office weekly for meetings, shoots, and building relationships with team members.

• You have hands-on experience creating highly shareable social media content.

• You have your pulse on the latest social media platform updates and trends, especially when it relates to the fitness space.

• You have a proven track record of building and implementing social media strategy.

• You have experience analyzing and reporting on content performance, knowing how to distill information for leadership. 

• You are comfortable using social media management tools such as Sprout Social.

• You are a motivated self-starter who is willing to mentor and support more junior team members. 

• You have extensive experience in the fitness space. This can either be your previous work experience, or personal interest. 

• Bonus: You have experience using Tonal. 

At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you!

Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation.