Social Media Manager at Tonal New York State

Social Media Manager job at Tonal. New York State. Who We Are... Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We’ve united a diverse team of experts and decades of research to reinvent strength training, making it more efficient, more effective and more engaging. With this in mind, we want to bring that same innovative approach to the workplace. At Tonal, we continue our shift of emphasis by growing our instrumental team. We collectively weave our knowledge and creativity, as we redefine the future of fitness. We are passionate about building products that transform lives, and building teams that transform the status quo. Together, we can be our strongest. Overview Tonal is looking for a highly creative and strategic Social Media Manager to lead our social media efforts and drive our brand's online presence. This role will be responsible for developing and maintaining strategies across Tonal’s social channels. You will play a key role in crafting captivating brand messaging and enhancing our brand presence through consistent messaging and a seamless brand experience across all social media channels. If you have a passion for storytelling, a deep understanding of social media, and a proven track record of creating impactful content then we invite you apply. Reporting to the Senior Manager of Influencer, PR, and Community Marketing, this position will be based out of New York, NY and will be remote-first with anticipated travel 1-4 times per year to our hub locations (San Francisco, New York, Toronto). All candidates must submit a link and/or attach exmaples of past social media work Content Responsibilities • Develop and execute strategies across all social media platforms, including but not limited to Instagram, TikTok, Pinterest, YouTube, and Threads • Work closely with Brand Marketing and Editorial teams to align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions • Develop and maintain a monthly social media + posting calendar based on marketing objectives, programming schedules, upcoming initiatives, and coach-focused content • Execute the day-to-day management and maintenance of all social media channels, including posting daily scheduled content and maintaining a relevant highlights section • Storytell through compelling content both photography and videography - that drives high-value engagement from the audience and grows followers • Conceptualize and produce social-first content (IG/Reels, IGS, TikTok, etc.) that accomplishes our marketing objectives, encourages engagement, expands our reach, connects with our audience, and conveys our value propositions • Collaborate with the editorial team to ensure product-focused and coach-centric content are seamlessly integrated into social channels • Maintain a pulse on social and e-commerce trends, pivoting and adjusting strategy in real-time to keep up with the latest happenings • Monitor social media conversations and trends related to our brand, industry, and competitors. Gather insights, analyze data, and provide actionable recommendations to improve our social media strategies and enhance customer engagement Reporting & Communication • Set performance metrics specific to each platform; regularly measure, analyze, performance, and evolve social media strategy; report on statistics monthly • Proactively produce and communicate @tonal account's performance reporting with key stakeholders, and share data-informed content planning recommendations • Closely monitor high-performing editorial content, and produce social content to resurface them on a daily basis on social media via desirable designed formats • Maintain a focus on engagement and KPIs while never straying from delivering an on-brand experience Who You Are • 6-7+ years experience in social media marketing at an agency or brandIn-depth working knowledge of Facebook, TikTok, Instagram, YouTube, Pinterest and Threads • A mix of left and right brain; strategic thinker with a creative application • A passion for fitness, social communities and tapping into key cultural moments • Can easily spot bar raising creative and can apply findings to create content; think of yourself as a content creator for Tonal • Excellent written and verbal communication skills • Proven ability to set and achieve KPIs and build social specific channel plans • Experience with both awareness and product education campaigns • Self-starter who is able to iterate quickly and work + collaborate with cross-functional teams Extra Credit • Basic knowledge of Figma, Photoshop, or similar is a plus • Connected Fitness / Fitness start-up experience The range of base salary for the position is between $130,000 - $150,000 USD plus equity and benefits. We take into consideration an individual’s background, experience, and location in determining their salary. This role is also eligible for health insurance, retirement savings benefits, life insurance and disability benefits, flexible paid time off, parental leave, and other additional benefits. At Tonal, we believe that the unique and varied lived experiences of our teammates contribute to our overall strength. We don’t just appreciate differences, we celebrate them, and we always seek people that represent a wide variety of backgrounds. We’re dedicated to adding new perspectives to the team and designing employee experiences that contribute to your growth as much as you do to ours. If your experience aligns with what we’re looking for (even if you don’t check every single box), send us your application. We would love to hear from you! Tonal is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration, and equality of opportunity. Should you have any accommodation requests, please reach out to us via our confidential email, accessibility@tonal.com. All requests will be addressed and responded to in accordance with Tonal’s Accessibility Policy and local legislation. #J-18808-Ljbffr