Director of Growth Marketing - job 2 of 2

The Director of Growth Marketing at Too Good To Go is responsible for leading a high-performing global Growth Marketing team focused on user acquisition and partner collaboration. Key responsibilities include developing performance marketing strategies, directing full-funnel digital campaigns, managing budgets, and continuously optimising marketing tactics based on data-driven insights. The role involves engaging with cross-functional teams to ensure that marketing initiatives are aligned with the broader organizational goals.

Candidates for the Director of Growth Marketing role at Too Good To Go should have extensive experience in Digital Marketing, Demand Generation, and Performance Marketing. A proven track record in leading high-performing teams, as well as a deep understanding of digital marketing channels and analytics tools, is essential. Additional qualifications include strong leadership skills, an analytical mindset, and familiarity with automation platforms related to PPC, SEA, and Social Media Advertising.

The Director of Growth Marketing at Too Good To Go plays a vital role in promoting the company's mission of fighting food waste. By creating innovative marketing strategies that encourage consumer engagement and partnerships, this position directly impacts the effectiveness of campaigns that connect surplus food businesses with customers. Through effective user acquisition and local market adaptations, the Director helps reduce food waste while promoting sustainable practices across multiple countries.

Success in the Director of Growth Marketing role at Too Good To Go requires a combination of analytical skills, creativity, and strong leadership capabilities. Essential skills include proficiency in data analysis and marketing automation, a solid understanding of user acquisition strategies, and the ability to collaborate across different departments. A solution-oriented mindset and an innovative approach to problem-solving can propel marketing efforts and enhance the overall growth trajectory of the company.

At Too Good To Go, the work culture is inclusive and values-driven, promoting collaboration and open communication. As the Director of Growth Marketing, you will benefit from working in a supportive environment that encourages creativity and ongoing personal development. The company promotes social events and activities, fostering a sense of community among colleagues while simultaneously focusing on the mission to combat food waste on a global scale.

When driving user acquisition as the Director of Growth Marketing, I would implement a multi-channel approach, utilizing targeted digital advertising, social media campaigns, and referral programs. Data analytics would guide my decisions, allowing us to refine campaigns based on real-time insights and performance metrics to maximise ROI.

My approach to performance marketing optimization involves setting clear KPIs and using A/B testing to determine the best-performing strategies. I believe in employing sophisticated tracking tools to monitor campaign performance closely and iterating with experimentation to continually improve efficiency and effectiveness.

In my previous role, I led a successful multi-channel digital campaign that increased user acquisition by 40% within three months. By combining social media ads, influencer partnerships, and organic content marketing, we created a cohesive narrative that resonated with our target audience, engaging them effectively and driving traffic to our product offerings.

Ensuring alignment between marketing initiatives and business goals starts with effective collaboration across departments. I advocate for regular strategic meetings with leadership teams and cross-functional stakeholders to guarantee that our marketing strategies reflect the company’s objectives and reinforce our mission effectively.

Data analysis is central to my marketing strategy. It provides the insights necessary to understand our audience's behavior, track campaign effectiveness, and make informed decisions. I prioritize data-driven insights for campaign adjustments and to identify growth opportunities, ensuring that our initiatives are both targeted and measurable.

I foster a culture of innovation by encouraging open brainstorming sessions and by creating an environment where team members feel safe to share new ideas. I emphasize the importance of continuous learning, experimentation, and celebrating both successes and failures, thus promoting a mindset of growth and adaptation.

To tailor marketing strategies for different local markets, I start by researching cultural preferences and market dynamics unique to each region. I adapt messaging, imagery, and targeted channels accordingly, ensuring relevance and resonance for local audiences while maintaining the overall mission of Too Good To Go.

In managing budgets, I rely on historical data and market trends to allocate resources strategically. I monitor performance data in real time, allowing for dynamic adjustments to our budget allocation in response to campaign success or shifts in market conditions, ensuring that we maximise our return on investment.

I plan to keep up with emerging marketing trends and technologies by actively engaging in industry conferences, webinars, and professional networks. Additionally, I dedicate time to research and implementing new tools or channels that can enhance our performance, ensuring we stay ahead of the competition.

One of the biggest challenges would be maintaining rapid growth across diverse markets while ensuring brand consistency and mission alignment. I believe that leveraging data and fostering cross-functional collaboration will help to navigate these challenges effectively, ensuring that our marketing remains adaptable and impactful.