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GTM Engineer

We are seeking a detail-oriented GTM Engineer to join our team! This role bridges marketing and sales operations by managing tools, optimizing workflows, and ensuring seamless data integration to support our go-to-market effort

About Us

Traba’s mission is to empower businesses and workers to reach their full productivity and potential. Traba is a technology company that is revolutionizing the broken staffing industry through a marketplace that connects light industrial businesses with reliable talent while providing workers with flexible and meaningful opportunities. By connecting both, new levels of productivity, earning potential, and avenues for growth are unlocked. We’re proud to be backed by the world’s best investors, such as Founders Fund, Khosla Ventures, and General Catalyst.

About the Role

As the GTM Engineer, you will own the go-to-market operations tools, automations and workflows, working closely with stakeholders across teams to drive efficiency and productivity in our revenue infrastructure. You will be responsible for administering key GTM tools, ensuring data integrity, and identifying opportunities to improve sales effectiveness and customer lifecycle management.

This is a high-impact role with visibility across the organization, offering the opportunity to shape Traba’s revenue strategy and scale operations for long-term growth.

Responsibilities

  • Find new ways to leverage AI in our go-to-market function to improve productivity and reduce inefficiencies

  • Manage complex integrations across all go-to-market tools.

  • Integrate and automate workflows between tools driving projects like lead scoring and automated messaging.

  • Own Salesforce automation and administration, ensuring data accuracy and system efficiency.

  • Assist in setting up sales reporting, dashboards, and automation workflows.

  • Maintain documentation and best practices for tool usage and process efficiencies.

What You’ll Need

  • 2+ years of expertise in Salesforce administration and flow building

  • Understand revenue operations issues and figure out how to build it within GTM tools to solve these problems

  • Detail-oriented with strong organizational skills

  • Analytical mindset

  • Basic understanding of web technologies (HTML, CSS, Google Tag Manager) or willingness to learn

  • Strong problem-solving skills with a willingness to learn new tools and systems

  • Ability to work cross-functionally with marketing, sales, and external partners

  • Interest in data-driven decision-making and process optimization

Bonus Points

  • Experience working with marketing automation or website management

Benefits

  • 📈 Start-up equity

  • 💰 Competitive Salary

  • 🩺 100% Paid health, dental & vision coverage

  • 🍽️ Dinner Provided via DoorDash, free DashPass & stocked kitchen for NY employees

  • 🚍 Commuter benefit

  • 🎤 Team building events

  • 🏋🏽 Gympass Benefit

  • 🌴 Flexible PTO

  • ✚✚ Additional: One Medical Membership, Gympass, HSA via Optum, Talkspace, HealthAdvocate, Teledoc Health

Salary Range Details

The compensation range for this position is set between $90,000 to $135,000, reflecting our market analysis and other relevant considerations. However, exceptions may be made for candidates with qualifications that significantly differ from those outlined in the job description.

Equal Opportunity Employer

Traba is dedicated to promoting Equal Opportunity employment practices. We evaluate all applicants without discrimination based on race, color, religion, creed, national origin, age, sex, gender, marital status, sexual orientation and identity, genetic information, veteran status, citizenship, or any other characteristics that are legally protected by local, state, or federal regulations. We encourage applicants from a variety of backgrounds, experiences, and skill sets.

Our Values

Dream Big - We are on a path to change the world for the better. We create and communicate a bold direction that inspires a life-changing vision. We don’t sacrifice long-term value for short-term results.

Olympian’s Work Ethic - Changing the world never comes easy. We work harder, longer, and smarter, not just two out of three. We put everything we have on the field.

Growth Mindset - We confront the toughest challenges head-on and persevere. Sometimes we fail, but we brush ourselves off, adapt, learn, and push forward with resilience.

Customer Obsession - We go the extra mile for our workers and businesses. We remain focused on delivering high-quality products and services that solve these often overlooked communities’ problems.

What is light industrial labor?

Light industrial flexible staffing is a $50B labor market that encompasses entry-level jobs in warehouses & distribution centers. These workers pack boxes, load trucks, and manage warehouse operations to keep supply chains running at peak efficiency.

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CEO of Traba
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Mike Shebat
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Average salary estimate

$112500 / YEARLY (est.)
min
max
$90000K
$135000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About GTM Engineer, Traba

If you're excited about making a significant impact in the world of technology and staff management, Traba is looking for you! We’re seeking a detail-oriented GTM Engineer to join our New York City team. This isn't just another job; it's a unique opportunity to bridge marketing and sales operations by managing tools that optimize workflows while ensuring seamless data integration to support our vibrant go-to-market efforts. At Traba, we empower businesses and workers alike, revolutionizing the staffing industry through a marketplace that connects employers with reliable talent. As a GTM Engineer, you will play a vital role in overseeing our go-to-market operations tools, collaborating with various stakeholders to drive efficiency and enhance our revenue infrastructure. Your responsibilities will include managing complex integrations, owning Salesforce automation, and identifying opportunities to improve sales effectiveness. Imagine working in a high-visibility role where your insights shape Traba’s revenue strategy and scale operations for future growth! We're not just about achieving goals; we’re about innovation and problem-solving. So, if you have a keen analytical mindset, experience with Salesforce administration, and a passion for optimizing processes, we want to hear from you! Join us at Traba; together, we’ll unlock new levels of productivity and support meaningful opportunities for workers everywhere.

Frequently Asked Questions (FAQs) for GTM Engineer Role at Traba
What are the main responsibilities of a GTM Engineer at Traba?

The GTM Engineer at Traba holds a critical role in managing and optimizing go-to-market operations tools. Responsibilities include administering key GTM tools, ensuring data accuracy, automating workflows, and integrating complex systems. The role also focuses on improving sales effectiveness and customer lifecycle management while providing support across teams.

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What qualifications are needed for the GTM Engineer position at Traba?

Traba requires candidates for the GTM Engineer position to have at least 2 years of experience in Salesforce administration and flow building. A basic understanding of web technologies like HTML, CSS, and Google Tag Manager is also beneficial. Candidates should be detail-oriented, analytical, and open to learning new tools.

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How does a GTM Engineer at Traba contribute to revenue growth?

The GTM Engineer contributes to revenue growth by driving efficiency through the optimization of tools and workflows within the revenue infrastructure. By leveraging automation and data insights, they enhance sales effectiveness and improve customer engagement, ultimately leading to higher productivity.

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What tools will the GTM Engineer manage at Traba?

At Traba, the GTM Engineer will manage various go-to-market operations tools, including Salesforce, marketing automation tools, and possibly other related software. They will be responsible for ensuring these tools work together seamlessly to support the company's operational goals.

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What is the work culture like for a GTM Engineer at Traba?

Traba fosters a dynamic work culture characterized by collaboration, innovation, and a commitment to growth. As a GTM Engineer, you will engage in meaningful collaboration with cross-functional teams, contributing to a positive work environment that values hard work, learning, and customer obsession.

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Common Interview Questions for GTM Engineer
Can you explain your experience with Salesforce administration?

Certainly! When discussing your Salesforce administration experience, focus on specific projects where you’ve administered Salesforce, detailing your role in managing data accuracy, creating reports, and automating workflows. Highlight any complex integrations you’ve implemented and how they improved sales efficiency.

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How do you approach optimizing workflows for go-to-market teams?

In answering this question, emphasize your understanding of the sales and marketing processes. Talk about specific methodologies you use to identify bottlenecks, such as process mapping, and provide examples where you've streamlined workflows, particularly through automation.

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What role does data integrity play in your work as a GTM Engineer?

Data integrity is crucial for making informed decisions. Discuss how you ensure data accuracy in GTM tools, the processes you establish to maintain this integrity, and any tools or techniques you use to validate and clean the data regularly.

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Can you give an example of a complex integration project you've managed?

When answering this question, provide details about a specific project, including the tools involved, the challenges you faced, the strategies you implemented, and the outcomes of the integration. This illustrates your problem-solving skills and technical proficiency.

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What strategies do you use to leverage AI in go-to-market operations?

Discuss any AI tools or analytics platforms you are familiar with and how you have employed them to enhance efficiency. Provide examples of how AI has previously been beneficial in tasks such as lead scoring or customer segmentation, outlining the impact on sales efforts.

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How do you approach cross-functional collaboration?

Talk about your communication strategies and how you work with different teams to ensure alignment between marketing, sales, and external partners. Provide examples where successful collaboration led to improved project outcomes or strengthened team dynamics.

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What challenges have you faced in go-to-market operations and how did you overcome them?

Addressing challenges positively is vital. Discuss a specific challenge you've faced, such as resistance to new tools or processes, and detail your approach to overcoming it, including any negotiation or persuasive skills you employed.

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How do you prioritize tasks in a fast-paced environment?

Illustrate your prioritization methodology by describing how you assess project urgency and impact. Mention any tools or frameworks you use, such as Agile or Kanban, to help manage multiple priorities effectively in a dynamic work setting.

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How do you ensure continuous learning and adaptation in your role?

Talk about your commitment to professional development, including attending workshops, online courses, or industry networking. Give examples of specific skills or tools you’ve learned recently and how you've applied these in your work.

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What excites you most about working as a GTM Engineer at Traba?

Express your enthusiasm for Traba's mission and the innovative aspects of the role. Share specific facets that attract you, like shaping revenue strategies or the opportunity to work in a technology-driven environment aimed at transforming the staffing industry.

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Full-time, on-site
DATE POSTED
April 19, 2025

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