Web Strategy Consultant (fixed term)

As a Web Strategy Consultant at TravelPerk, your key responsibilities will include auditing and optimizing the current website structure, leading the development of a holistic web strategy, collaborating with cross-functional teams to enhance content and SEO practices, and reporting on KPIs to evaluate website effectiveness in achieving marketing goals.

To qualify for the Web Strategy Consultant role at TravelPerk, you'll need proven experience in website strategy development for global B2B organizations, strong knowledge of CMS platforms like Storyblok and WordPress, and competence in analytics tools. Familiarity with A/B testing and SEO best practices is also essential.

TravelPerk is committed to ongoing professional development for all employees, including Web Strategy Consultants. You can expect exponential growth opportunities, mentorship from experienced colleagues, and access to internal training resources to develop your skills in areas like analytics and UX design.

At TravelPerk, we have a unique work culture that prioritizes collaboration and personal connection. As a Web Strategy Consultant, you’ll engage with various teams in a vibrant office environment, and we emphasize an IRL-first approach, fostering a creative and productive workplace atmosphere.

TravelPerk offers a comprehensive benefits package for Web Strategy Consultants, including competitive compensation, equity options, generous vacation days, health perks such as private healthcare, flexibility in work arrangements, and exciting team events to foster a strong community.

When developing a holistic web strategy, I start by conducting a thorough audit of the current website to identify strengths and weaknesses. This involves analyzing user journeys and engagement metrics. Then, I align the strategy with business objectives and customer needs while incorporating data-driven insights to optimize design and functionality.

I have extensive experience with A/B testing, which I employ to measure the impact of various changes to the website on user engagement and conversion rates. I ensure clear hypothesis formation, establish measurable KPIs, and analyze results to make informed decisions that enhance user experience.

I primarily use tools like Google Analytics, Hotjar, and SEMrush to monitor website performance and user behavior. These tools help me track KPIs effectively and derive actionable insights to refine our digital strategy.

I stay updated with SEO best practices by regularly reading industry blogs, attending webinars, and participating in professional forums. I also engage with SEO tools and analytics to ensure that the website adheres to the latest trends and algorithm changes.

I have hands-on experience with various CMS platforms, particularly Storyblok and WordPress. I’m proficient in creating, editing, and optimizing content within these systems, ensuring a smooth user journey and maintaining SEO protocols.

In prioritizing tasks, I utilize a combination of impact-analysis and alignment with business goals. I collaborate with stakeholders to gauge urgency and importance, ensuring that high-impact tasks are addressed first while continuing to monitor performance metrics.

I believe strong collaboration is crucial for developing a successful web strategy. I establish open lines of communication with stakeholders across marketing, development, and sales, ensuring everyone feels involved and informed throughout the project lifecycle.

I measure the success of a new web strategy through predefined KPIs, such as website traffic, user engagement, conversion rates, and feedback from user testing. Regularly analyzing these metrics helps in assessing and refining the strategy over time.

I anticipate challenges such as adapting to diverse customer needs across global markets and ensuring tight collaboration within cross-functional teams. To overcome these, I would employ strong communication skills and utilize data-driven insights for strategic decision-making.

I am excited about the opportunity to work at TravelPerk because of its innovative approach to business travel and commitment to employee growth. I admire the company’s values and its focus on creating a positive work environment, and I believe my experience aligns well with helping to enhance your exceptional web strategy.