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Product Manager

Company Description

Treace’s mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty® System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers’ expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.

Job Description

As the Product Manager, you will be responsible to plan, implement, and control all upstream and downstream marketing related aspects of the company’s products from conceptual stages through product life cycles to meet marketing, financial and corporate growth objectives. This includes both long-range strategic planning and short-term tactical execution. You will be expected to achieve acceptable growth rates in the product line by bringing innovative new products to market, by maintaining strong relationships with foot and ankle key opinion leaders, and by actively supporting the field sales force. 

This position influences research and development priorities and projects, research requirements, as well as manufacturing operations. You will prioritize activities and allocate resources for greatest effectiveness, as well as face abstract and conceptual problems.

A keen ability to create and analyze market trends is required. You will sense customer needs based on routine field work, surgeon advisor input, prior experiences, input from colleagues, and analysis of market and trend data. 

Key responsibilities of the Product Manager role:

  • Develops comprehensive plans for bringing major new products to market. 

  • Drives the product commercialization strategy and effort 

  • Develops positioning strategies for new and existing products 

  • Actively seeks out, validates, and defines new product concepts for development 

  • Works collaboratively with R&D and surgeon designers to organize and execute productive product development meeting events 

  • Develops in-depth clinical knowledge of areas of interest 

  • Conducts market research and identifies and tracks market trends 

  • Provides continuing product surveillance of established product to satisfy customer needs 

  • Collaborates with a wide variety of functional areas such as R&D, Quality, Regulatory, Legal, Manufacturing, and Operations to develop and provide product definitions responsive to customer needs and market opportunities 

  • Responsible for managing exhibits & tradeshows, advertising efforts, and working with graphics / ad firms to produce marketing-related collaterals for the business 

  • Analyzes product line performance from both a quantitative and qualitative standpoint to determine which products should be discontinued 

  • Develop short term and long-range sales budgets for the product line.  Maintains ongoing awareness of performance to budget and takes corrective action as needed to ensure acceptable profitability 

  • Seeks out, develops, and maintains strong corporate relationships with key physicians. 

  • Conducts product training for field sales force 

  • Supports planning and execution of medical education events as required to drive product adoption 

 

Qualifications

  • Five (5) or more years of successful product management experience in a medical device company (orthopedics experience preferred, but not required) with demonstrated progressive levels of accomplishment.  

  • Bachelor’s Degree or MBA (preferred) 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Treace's Privacy Policy

It is Treace’s policy not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any other characteristic protected by applicable law.

Treace is a drug free employer. 

Average salary estimate

$95000 / YEARLY (est.)
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$80000K
$110000K

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What You Should Know About Product Manager, Treace

Join Treace as a Product Manager in Ponte Vedra, FL, where you'll play a crucial role in shaping the future of surgical treatments for bunions with our innovative Lapiplasty® System. In this exciting position, you'll be responsible for both upstream and downstream marketing functions, guiding products from their conceptual stages all the way through their lifecycle. It's all about strategy and execution—achieving growth rates by introducing impactful new products while fostering strong relationships with foot and ankle key opinion leaders. You'll actively support our field sales force and will have an influence on research and development priorities within Treace. Your keen analytical skills will help you recognize market trends and respond to customer needs based on diverse inputs, ranging from surgeon perspectives to data analysis. You'll collaborate closely across various departments, including R&D and Operations, to ensure that our product strategies align with real-world needs. By managing exhibits, conducting market research, and providing essential product training, you’ll be pivotal in driving the adoption of our offerings. If you have at least five years of successful product management experience, particularly in the medical device sector, and are ready to join a company dedicated to improving patient outcomes and reducing healthcare costs, we invite you to explore this opportunity with Treace!

Frequently Asked Questions (FAQs) for Product Manager Role at Treace
What are the responsibilities of a Product Manager at Treace?

As a Product Manager at Treace, your responsibilities include planning and implementing marketing strategies for new and existing products, conducting market research to track trends, and collaborating with R&D on product development. You will also engage with key opinion leaders and support the field sales team through training and resources, all aimed at enhancing the adoption of our innovative solutions.

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What qualifications are needed for a Product Manager role at Treace?

To qualify for the Product Manager position at Treace, candidates should have five or more years of successful product management experience in a medical device context. While orthopedics experience is preferred, it is not necessary. A Bachelor's Degree is required, and an MBA is preferred to equip you with the necessary strategic thinking skills.

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How does Treace approach product development and market strategy?

At Treace, product development and market strategy are approached through thorough market research and collaboration between departments. The Product Manager works closely with R&D, Quality, and Manufacturing to ensure products are defined and developed in response to patient needs and market opportunities, while also maintaining strong relationships with key physicians to align our strategies effectively.

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What is the significance of the Product Manager role at Treace?

The significance of the Product Manager role at Treace lies in its impact on both patient outcomes and the company's success. By leading the commercialization and marketing efforts for innovative surgical treatments, you'll play a key role in not only improving healthcare efficiency but also ensuring Treace’s growth in the competitive medical device industry.

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What kind of training and support does Treace provide to its Product Managers?

Treace provides comprehensive training and support for its Product Managers, including product training for the sales force, access to ongoing market research, and collaboration opportunities with various functional teams. This ensures that Product Managers are well-equipped to drive product adoption and meet corporate growth objectives effectively.

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Common Interview Questions for Product Manager
Can you describe your experience with product management in a medical device company?

Highlight your relevant experience and specific achievements in product management, particularly within the medical device sector. Discuss how your previous roles involved market research, customer engagement, and collaboration with cross-functional teams to successfully launch and manage products.

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How do you prioritize product features or improvements?

Discuss your approach to assessing customer feedback, market trends, and potential ROI for each feature. Explain how you use data to make informed prioritization decisions and align with the company’s strategic goals.

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What strategies would you implement to drive product adoption?

Explain your strategies for market education, such as training sales teams, organizing educational events, and engaging with customers to fully understand their needs. Share examples of successful campaigns from your experience.

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How would you approach market research for a new product?

Detail your methodology for conducting market research, including how you collect data from various sources like customer surveys, industry reports, and competitor analysis. Discuss how this data informs your product development and marketing strategies.

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Can you discuss a time you faced a challenge in product management and how you overcame it?

Share a specific instance of a challenge, such as a product launch delay or market resistance, and explain the steps you took to address the situation. Emphasize your problem-solving skills and teamwork in overcoming obstacles.

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How do you maintain strong relationships with key opinion leaders?

Discuss your approach to networking, such as regular check-ins, seeking feedback, and involving them in the development process. Share specific examples of how building these relationships has benefited your previous roles.

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What role does collaboration play in your approach to product management?

Explain how you value collaboration across departments to gather insights and expertise. Provide examples that demonstrate your success in working well with engineering, marketing, and sales teams to achieve common goals.

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How do you evaluate the success of a product post-launch?

Discuss the metrics and KPIs you use to assess product performance, such as sales data, customer feedback, and market penetration. Share how you use this information to make data-driven decisions for future iterations.

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What tools or software do you find most useful in managing product lifecycles?

Mention specific tools or software you have used for project management, market analysis, or customer relationship management. Describe how these tools have helped you streamline processes and improve productivity.

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How do you stay updated on industry trends and advancements?

Explain your methods for keeping abreast of industry developments, such as attending conferences, participating in webinars, and reading trade publications. Show how these insights influence your work and product strategies.

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Mission Driven
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Treace Medical Concepts, Inc. is a medical technology company with the goal of advancing the standard of care for the surgical management of bunion deformities and related midfoot correction. Bunions are complex 3-dimensional deformities that orig...

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Full-time, on-site
DATE POSTED
December 4, 2024

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