Head of Marketing

Summary

At Trengo, we’re looking for a creative and visionary Head of Marketing to drive our growth and scale our product into new markets. If you're excited to shape the future of customer communication in a fast-growing SaaS company, we look forward to meeting you!

We believe in a world where technology empowers the relationship between companies and their customers. That’s why our mission is to build an AI-powered customer engagement platform to replace repetitive work with meaningful conversations. How do we do that? Our software makes it easy for customer-facing teams to communicate with customers via multiple channels, all in one shared inbox. Email, Instagram, Facebook, WhatsApp, live-chat, you name it. With a Series A investment of $36M led by Insight Partners and Peak Capital and becoming one of the four official WhatsApp Business Solutions Providers in the Netherlands, we empower our customers to scale their businesses and optimize the channels their clients truly prefer.

What your role looks like

Let's break down this vision into a little taste of your work at Trengo:

• Lead marketing strategy: Develop and execute a marketing plan to fuel growth, drive brand awareness, and increase product adoption.

• Demand generation & growth: Use inbound tactics (content, SEO, email marketing, campaigns, socials etc.) and creative outbound strategies to generate leads and elevate our brand presence.

• Cross-functional collaboration: Work closely with Sales to optimize lead generation, qualification, and conversion processes, and with Product and Customer Success to refine messaging, drive usage and adoption, and understand roadmap-driven marketing needs.

• Data-driven approach: Measure, analyze, and optimize all the marketing initiatives to ensure high ROI and meet OKRs.

• Customer insights: Conduct market research to refine positioning and messaging, ensuring we resonate with our target audiences.

• Team leadership: Manage and mentor a talented marketing team of 7 professionals, driving their growth while achieving business objectives.

What we’re looking for

Now that you know a bit about us, can you tell us a bit about you? I hope you can identify yourself with some of these:

• 8-10+ years in marketing, with 3+ years in a leadership role, ideally within B2B SaaS or high-growth, start-up environments.

• Proven experience working with customer-facing teams to increase product adoption and usage that turns into increased revenue.

• Agile and adaptable mindset. You are able to pivot strategies quickly in response to new data and changing market conditions.

• Strong collaboration skills, with experience working cross-functionally with Sales, Product, and Customer Success teams.

• Proficient in inbound marketing tactics but with a solid understanding of outbound, particularly in supporting sales-driven outreach.

• Ability to devise creative, unconventional strategies that maximize impact and reach. You do not shy away from everything Gen AI has to offer to achieve your goals and increase team’s productivity.

• International experience, especially in European markets.

• Demonstrated successful experience with consumer services businesses or sectors with less tech-savvy end-users will be a big plus.

What we offer

This is what we carefully prepared for you:

• Finding yourself in a fast-growing company where your career can evolve and you can have a big impact. This is one of the reasons for our positive Glassdoor reviews (4/5).

• The opportunity to lead the marketing team in a fast-growing, venture-backed SaaS scale-up, including an attractive Employee Stock Options Plan.

• We value flexibility and trust our people. That’s why we work hybrid, and our people can work from abroad for 60 days per year.

• Free sessions with on-demand psychologists from OpenUp. Your mental health is important to us.

• An education budget for you and your team, and 2 extra days off for your courses or conferences, if needed.

• 28 vacation days to rest, have fun, and travel as you wish!

• Internet and phone allowance every month!

• When you work from our beautiful office: you can bet we have delicious lunches together prepared by our workplace experience team. Also, your traveling expenses to Utrecht will be reimbursed.

Now what? If you are curious to learn more, click the apply button and we would be glad to meet you and discuss more about Trengo's vision!