Digital Marketing Specialist

Employment Type:Full time Shift:Description:Why Mount Carmel? With five hospitals, over 60 free-standing outpatient clinics, a college of nursing, a Medicare Advantage plan, and extensive outreach and community wellness programs, Mount Carmel Health System serves more than a million patients in central Ohio each year, and we've been a pillar of this community for more than 130 years. As a proud member of Trinity Health, one of the nation's largest Catholic healthcare delivery systems, our network of caring spans 22 states, 94 hospitals, and 133,000 colleagues nationwide. We know that exceptional patient care starts with taking care of our colleagues, so we invest in great people and all that we ask in return is that you come to work ready to make a difference and do the right thing. What we offer:Competitive compensation and benefits packages including medical, dental, and vision coverage Retirement savings account with employer match starting on day one Generous paid time off programs Employee recognition incentive program Tuition/professional development reimbursement Relocation assistance (geographic restrictions apply) Discounted tuition and enrollment opportunities at the Mount Carmel College of Nursing Why Columbus? The nation's 14th largest city, Columbus, Ohio is one of the fastest growing major metropolitan areas in the Midwest - ranked #1 for population growth, #1 for job growth, #1 for wage growth, and #1 real estate market. And with a vibrant blend of professional sports, world-class attractions, creative cuisines, and a flourishing music and arts scene, you'll never be found wanting for entertainment and experiences to call your own in Columbus. Learn more at www.experiencecolumbus.com! About the job:The Digital Marketing Specialist supports the day-to-day management of Mount Carmel's online marketing, social media, email and online reputation management strategies. This person provides content management and updates for Mount Carmel's external websites; creates, monitors and engages in consumer dialogues via social media and email; and reviews, reports and responds to analytics and online listings and reviews. What you'll do:Creates, monitors and responds to consumer dialogue via social media and manages the social media ambassador program. reviews and website email. Manages and updates online listings and leads online reputation mangement strategy and responses. Manages content for external websites via content management systems (HTML, basic CSS, etc.) and design software. Ensures and coordinates the timely update of new information on web pages in collaboration with others. Develops appropriate site architecture. Conducts organic search optimization (SEO) to continually optimize and improve sites for leading search engines. Assists in translating organizational brand and marketing activities into the digital environment (including email campaigns, social, online advertising, etc.). Reviews, reports and responds to web analytics. Measures and reports performance of digital marketing campaigns. Implements paid and organic social media campaign strategy. Maintains website standards and guidelines as they relate to content, ease of use, graphics and brand image. Utilizes graphic design software (InDesign, Photoshop) to create digital graphics Develops and maintains productive working relationships with vendors, marketing, creative services, communications, service line, operations and project sponsors. Reviews business and marketing plans for continuity of goals, strategies and tactics. Attends community and marketing events as needed (including evenings and weekends) and represents Mount Carmel in a professional manner. All other duties as assigned. What we're looking for:Education:Bachelor's degree in related field requiredExperience:Five (5) years of digital marketing experience; one (1) year of creative/design experience preferred Demonstrated experience in managing website content via online content management system on standard PC desktop and Windows-based computer system. Demonstrated work experience in managing all social media platforms and engaging in consumer dialogue. Experience with digital marketing metrics and dashboards, Google Analytics and other online analytics. Experience with graphic design and photo-editing software. Exceptional writing/editing skills. Demonstrated project management skills with the ability to handle multiple projects and priorities simultaneously; strong organizational skills; highly self-motivated and self-directed; and attentive to detail. Must be able to work under the pressure of tight deadlines. Ability to establish and maintain relationships and work as a member of a team, both inside and outside the marketing department, including with executives and senior leaders. -- Mount Carmel and all its affiliates are proud to be equal opportunity employers. We do not discriminate on the basis of race, gender, religion, physical disability or any other classification protected under local, state or federal law. Our Commitment to Diversity and Inclusion Trinity Health is a family of 115,000 colleagues and nearly 26,000 physicians and clinicians across 25 states. Because we serve diverse populations, our colleagues are trained to recognize the cultural beliefs, values, traditions, language preferences, and health practices of the communities that we serve and to apply that knowledge to produce positive health outcomes. We also recognize that each of us has a different way of thinking and perceiving our world and that these differences often lead to innovative solutions. Our dedication to diversity includes a unified workforce (through training and education, recruitment, retention, and development), commitment and accountability, communication, community partnerships, and supplier diversity.Salary Range:$80K -- $100KMinimum QualificationDigital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.