VP of Marketing - Oath Nutrition
Company Description
Oath Nutrition®, our flagship brand for Trove Nutrition, part of Trove Brands—home to globally recognized brands including BlenderBottle®, Owala®, Whiskware®, and more—is poised for explosive growth. Oath Nutrition® (sports performance), launched in 2024 and has already established significant retail distribution. We’re seeking a visionary VP of Marketing to drive our brand strategy, amplify our market presence, and accelerate our rapid growth trajectory.
A career at Trove is not about punching the clock. It’s about embracing exciting and fast-paced opportunities that sharpen your skills, drive innovation, and play an integral role in growing our global reach. Your work will not only impact the company, it will impact the lives of millions of people around the world. When you step up to a career at Trove, you step up to cutting-edge excellence. You sign up for bold action and invigorating synergy. You agree to face—and break through—new challenges every single day.
Job Description
We are looking for a dynamic marketing leader with a proven track record of building disruptive, memorable brands and executing strategies that have significantly impacted growth within the nutritional supplement or consumer packaged goods (CPG) industries. Reporting directly to the CEO, you will craft bold, innovative marketing strategies that differentiate our brand, drive customer acquisition and retention, and solidify our market leadership.
How You’ll Make an Impact
- Create and implement visionary, disruptive brand strategies that position Oath Nutrition as an industry frontrunner.
- Lead and inspire high-performing marketing teams across brand management, digital marketing, product positioning, creative development, and customer engagement to achieve aggressive growth targets.
- Foster a culture of creativity, bold thinking, and market disruption, encouraging innovative approaches to product marketing and consumer engagement.
- Leverage data-driven insights and market analytics to identify trends, optimize marketing effectiveness, and proactively seize new opportunities.
- Oversee strategic relationships with agencies, media partners, and influencers to amplify brand reach and engagement.
- Collaborate closely with R&D, Operations, and Sales to ensure brand consistency and marketing excellence across all consumer touchpoints.
- Own marketing budget management, resource allocation, and ROI measurement to maximize effectiveness and efficiency.
Qualifications
We seek team members who are adept at contributing their personal expertise to a collaborative work environment. For this role, we’re looking for someone with the following skills and experience:
- 10+ years of progressive marketing leadership experience within nutritional supplements, health and wellness, or related CPG industries.
- Demonstrated success in disruptive branding, consumer-centric marketing, and rapid market-share growth.
- Proven ability to lead teams that create powerful, differentiated brand narratives and breakthrough campaigns.
- Exceptional analytical skills, utilizing consumer insights and market data to inform strategic decision-making.
- Outstanding interpersonal and communication skills, capable of influencing stakeholders across all levels.
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
Additional Requirements:
• This position requires working on-site at our Lehi, UT office.
Additional Information
Our culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments. Bottom line? You’ll love it here.
Among the many benefits our team members enjoy are:
- Comprehensive medical, dental, and vision care
- 401k package with employer matching
- Paid Time Off
- Maternity/Paternity leave
- Full indoor basketball/volleyball court
- Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
- Yoga studio
- Meditation/Nap room
- And much more!
Trove Brands is an equal opportunity employer.
Phone calls regarding this position are not accepted.
Average salary estimate
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Join Oath Nutrition as the VP of Marketing and take the reins of our innovative brand strategy at our dynamic Lehi, UT office! As part of Trove Brands, which boasts renowned names like BlenderBottle® and Owala®, you’ll be at the forefront of transforming the nutritional supplement space. We're searching for a marketing maven with over ten years of leadership experience in the health and wellness or CPG industries, whose mission is to elevate our brand to new heights. Your role will involve crafting inventive marketing strategies that distinguish Oath Nutrition and attract a loyal customer base. You’ll lead an energetic team through creative campaigns and customer engagement initiatives while leveraging data insights to optimize our market effectiveness. Additionally, you'll maintain vital relationships with agencies and influencers to amplify our presence. This isn’t just a job; it’s an opportunity to be a part of something incredible! Here at Trove, we thrive on innovation, collaboration, and the chance to make a substantial impact on people’s lives. You’ll enjoy a vibrant workplace where hard work and celebration go hand-in-hand, alongside great benefits including comprehensive health coverage and a fully equipped fitness center. Come and be part of a passionate, entrepreneurial team that’s ready to make waves in the industry!
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