Sr Director, Global Marketing

The Sr Director, Global Marketing at Twist Bioscience is responsible for leading all facets of the company's marketing efforts, including branding, positioning, and executing global marketing campaigns. This role also involves overseeing product launches, managing marketing budgets, creating high-quality content, and working closely with sales and internal teams to align marketing and sales strategies.

Candidates seeking the Sr Director, Global Marketing position at Twist Bioscience should possess a Bachelor’s Degree, preferably with an MBA or Master’s Degree. Additionally, having over 10 years of experience in marketing within the life sciences industry, coupled with a proven track record of driving revenue growth through e-commerce channels, is essential.

As the Sr Director, Global Marketing, you will lead a talented team of marketing professionals and foster a culture of creativity and collaboration. Your role includes driving teams to exceed their goals by effectively partnering with various departments to ensure that all marketing initiatives align with business objectives and deliver measurable results.

Managing the marketing budget is a key responsibility for the Sr Director, Global Marketing at Twist Bioscience. This involves identifying opportunities for maximizing ROI and ensuring that all marketing activities are strategically aligned with the overall business goals, enabling the company to invest in impactful marketing campaigns that drive revenue growth.

The Sr Director, Global Marketing position at Twist Bioscience requires a willingness to travel up to 20% of the time. This travel supports various business objectives, including meeting with internal teams and customers in different regions, facilitating marketing initiatives, and nurturing key business relationships.

Successful marketing campaigns in the life sciences industry are defined by their ability to effectively communicate complex scientific concepts to a diverse audience. It’s essential to tailor messaging that resonates with both technical and non-technical stakeholders, demonstrating the value and impact of the products while driving engagement and conversions.

When managing a marketing team, I prioritize fostering an environment of collaboration and creativity. I believe in setting clear goals, encouraging open communication, and providing opportunities for professional development. Understanding each team member’s strengths allows me to delegate tasks effectively and drive projects to success.

To promote new product launches effectively, I would implement a multi-channel marketing strategy that includes digital marketing, content creation, and social media outreach. Engaging storytelling and thought leadership content, coupled with targeted campaigns and webinars, can enhance visibility and generate excitement around the launch.

Measuring the success of marketing initiatives involves tracking key performance indicators (KPIs) aligned with strategic goals. This includes assessing engagement levels, conversion rates, and ROI across all marketing channels. Regular analysis helps adapt strategies and improve future campaigns.

In my experience, cross-functional collaboration is critical for successful marketing execution. I work closely with product management, sales, and other internal teams to ensure that marketing strategies align with business objectives. This collaborative approach strengthens integrated campaigns that drive lead generation and enhance customer experiences.

To stay informed about industry trends in the life sciences sector, I actively engage with professional networks, subscribe to industry publications, and attend relevant conferences and webinars. Continuous learning enables me to adapt our marketing strategies to evolving market conditions and emerging technologies.

I have substantial experience managing marketing budgets, which involves forecasting expenses, monitoring financial performance, and identifying cost-effective strategies that maximize ROI. This proactive budget management allows for strategic resource allocation and more impactful marketing programs.

One of the most challenging campaigns I led involved a rebranding initiative that faced internal resistance. To overcome this, I focused on transparent communication, engaging stakeholders at all levels, and demonstrating the long-term benefits of the rebrand. By rallying the team and showcasing quick wins, we successfully executed the campaign.

When engaging non-technical audiences with complex scientific topics, I focus on simplifying language and using relatable analogies. Interactive content such as infographics, videos, and visual storytelling can also make intricate topics more accessible and engaging for a broader audience.

To ensure an effective event strategy for different regions, I would conduct thorough market research to understand regional needs and preferences. Customizing event formats, content, and engagement tactics based on local contexts allows for greater impact and ensures alignment with regional business goals.