Media Marketing Specialist

Responsibilities

1. Digital Strategy Development:

Collaborate with cross-functional teams to create and execute digital marketing strategies aligned with business goals.
Analyze market trends, customer behavior, and competitor activities to inform strategic decisions.

2. Content Creation and Optimization:

Develop compelling and relevant content for various digital channels, including websites, blogs, press releases, podcasts, and social media.
Optimize content for SEO, ensuring maximum visibility and engagement.

3. Social Media Management:

Manage social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram) to maintain brand consistency and drive audience engagement.
Create and schedule social media posts, monitor comments, and respond to inquiries.

4. Design and Visual Content:

Coordinate the creation of digital assets, including website graphics, banners, infographics, and videos.
Ensure consistent branding across all digital touchpoints.

5. Email Marketing Campaigns:

Implement and manage email marketing campaigns, segmenting audiences and tracking performance metrics.
Craft compelling email content to drive conversions and nurture leads.

6. Data Analysis and Reporting:

Monitor digital traffic using tools like Google Analytics.
Optimize paid advertising campaigns based on performance data.
Provide regular reports on campaign growth, KPIs, and ROI to stakeholders.

7. Project Management:

Oversee end-to-end digital projects, ensuring timely execution and adherence to budgets.
Scale campaigns effectively to maximize results.

8. Market Research and Experimentation:

Conduct market research to inform campaign strategies.
Brainstorm and implement experiments and conversion tests to improve performance

Bachelor’s degree in Marketing, Communications, or related field.
2+ years of digital marketing experience, with a proven track record of producing quantifiable results.
Proficiency in social media management, content creation, and design.
Familiarity with SEO, SEM, and conversion optimization.
Strong analytical skills and the ability to interpret data for actionable insights
Google Analytics a must have Certification

Market Related Package and beneifits

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Media Marketing Specialist, Ubuntu Markets

Are you a creative and data-driven individual looking to make an impact in the digital world? Join us as a Media Marketing Specialist, where you’ll have the chance to craft and execute comprehensive digital marketing strategies. At our company, we believe in collaboration and innovation, so you’ll work alongside cross-functional teams to align our digital efforts with business goals. Your role will involve everything from developing engaging content across various platforms—think websites, blogs, social media, and more—to managing social media accounts to maintain brand consistency. You’ll also dive into the world of email marketing, creating campaigns that nurture leads and drive conversions. But that’s not all! You’ll analyze how we’re performing using tools like Google Analytics, optimizing our paid advertising efforts based on solid data insights. The best part? You’ll oversee projects from start to finish, ensuring timely execution while keeping the creative juices flowing. If you have a Bachelor’s degree in Marketing or a related field, coupled with at least 2 years of digital marketing experience, we want to hear from you! Proficiency in social media management, content creation, and design is crucial, along with a keen understanding of SEO and SEM. Join us, and let’s drive results together!

Frequently Asked Questions (FAQs) for Media Marketing Specialist Role at Ubuntu Markets

What are the main responsibilities of a Media Marketing Specialist at your company?

As a Media Marketing Specialist at our company, your main responsibilities include developing and executing digital marketing strategies, creating engaging content for various digital channels, managing social media platforms, implementing email marketing campaigns, analyzing market performance using Google Analytics, and overseeing project management to ensure successful campaign execution.