SEO Strategist - Hybrid at UC San Diego Oakland, CA

SEO Strategist - Hybrid job at UC San Diego. Oakland, CA.SEO Strategist - Hybrid - 130319 Click Here toApply Online Job Description Filing Deadline: Wed 6/26/2024UC San Diego values equity, diversity, and inclusion. If you are interested in being part of our team, possess the needed licensure and certifications, and feel that you have most of the qualifications and/or transferable skills for a job opening, we strongly encourage you to apply.UCSD Layoff from Career Appointment : Apply by 06/14/24 for consideration with preference for rehire. All layoff applicants should contact their Employment Advisor.Special Selection Applicants : Apply by 06/26/24. Eligible Special Selection clients should contact their Disability Counselor for assistance.This position will work a hybrid schedule which includes a combination of working both onsite (twice a week) at Greenwich Drive and remote.DESCRIPTION Reporting to UC San Diego Health Marketing and Communications Director of Digital Experience, the SEO Strategist plays a crucial role in the optimization of our website and online content. They work closely with cross-functional teams to define and execute strategies to enhance search engine rankings, organic traffic, and improve overall visibility. This role requires a deep understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques. You will be an SEO advocate, educator and a strategic leader.KEY RESPONSIBILITIES:Collaborate with internal and external stakeholders to define goals and discover opportunities for improvement.Provide standardized reports with specific recommendations for improvement.Monitor and analyze performance of web and social media recommendations using analytics tools such as Google Analytics, Search Console, Google Trends and Sprout Social.Report progress and make recommendations for future improvement.Align SEO strategies with overall business goals.Establish relationships and work closely with stakeholders to ensure SEO best practices are followed during content creation.Work with internal teams to ensure the optimization of web pages, content and website architecture.Develop and implement link-building strategies to improve domain authority.MINIMUM QUALIFICATIONS Seven (7) years of related experience, education/training, OR a Bachelor's degree in related area plus three years of related experience/training. Related experience: Experience in an SEO position responsible for keyword research, on-page optimization, link-building or similar SEO work. Experience with SEO tools (e.g., Semrush, Moz Pro, Conductor, BrightEdge, Ahrefs) to make informed decisions.PREFERRED QUALIFICATIONS Familiarity with SEO tools (e.g., Semrush, Moz Pro, Conductor, BrightEdge, Ahrefs).Strong analytical skills and the ability to interpret data to drive informed decisions.Understanding of social media marketing and its impact on SEO.Excellent teamwork and collaboration.Strong written, verbal and presentation skills.Ability to manage multiple projects with a high level of detail and accuracy.Google Analytics certification, Google Ads certification, or similar.Experience with local SEO.Working knowledge of HTML, CSS, and JavaScript.Strong project management and tactical execution skills.Experience with SEM.SPECIAL CONDITIONS Must be able to work various hours and locations based on business needs.Employment is subject to a criminal background check and pre-employment physical.Pay Transparency ActAnnual Full Pay Range: $74,300 - $134,500 (will be prorated if the appointment percentage is less than 100%)Hourly Equivalent: $35.58 - $64.42Factors in determining the appropriate compensation for a role include experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. The Hiring Pay Scale referenced in the job posting is the budgeted salary or hourly range that the University reasonably expects to pay for this position. The Annual Full Pay Range may be broader than what the University anticipates to pay for this position, based on internal equity, budget, and collective bargaining agreements (when applicable).If employed by the University of California, you will be required to comply with our Policy on Vaccination Programs, which may be amended or revised from time to time. Federal, state, or local public health directives may impose additional requirements.If applicable, life-support certifications (BLS, NRP, ACLS, etc.) must include hands-on practice and in-person skills assessment; online-only certification is not acceptable.UC San Diego Health is the only academic health system in the San Diego region, providing leading-edge care in patient care, biomedical research, education, and community service. Our facilities include two university hospitals, a National Cancer Institute-designated Comprehensive Cancer Center, Shiley Eye Institute, Sulpizio Cardiovascular Center, the only Burn Center in the county, and and dozens of outpatient clinics. We invite you to join our team!Applications/Resumes are accepted for current job openings only. For full consideration on any job, applications must be received prior to the initial closing date. If a job has an extended deadline, applications/resumes will be considered during the extension period; however, a job may be filled before the extended date is reached.To foster the best possible working and learning environment, UC San Diego strives to cultivate a rich and diverse environment, inclusive and supportive of all students, faculty, staff and visitors. For more information, please visit UC San Diego Principles of Community.UC San Diego is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age or protected veteran status.For the University of California's Affirmative Action Policy please visit:For the University of California's Anti-Discrimination Policy, please visit:UC San Diego is a smoke and tobacco free environment. Please visit smokefree.ucsd.edu for more information.UC San Diego Health maintains a marijuana and drug free environment. Employees may be subject to drug screening.Application Instructions Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!Apply Online Payroll Title: DIGITAL COMM SPEC 3 Department: MARKETING Hiring Pay Scale $82,000 - $110,000 / Year Worksite: Greenwich Drive Appointment Type: Career Appointment Percent: 100% Union: Uncovered Total Openings: 1 Work Schedule: Days, 8 hours/day, Monday-Friday Click Here toApply Online X Share This Page SEO Strategist - Hybrid - 130319 Share link. Copy this URL: San Diego, CA Posted : 6/12/2024Job Reference # : 130319