Marketing & Communications Data and Analytics Director - job 2 of 3

About Us

We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us. 

At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves. 

We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward, while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves. 

We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to Allison. 

Overview

At Allison Worldwide, data isn’t just about numbers—it’s about unlocking ideas that move the world’s most iconic brands forward. We’re looking for a Marketing and Communications Data and Analytics Director to join our Performance + Intelligence practice, the strategic powerhouse behind how we measure success, discover what’s next, and drive smarter marketing outcomes. 

You’ll lead high-impact, multi-channel analytics initiatives across diverse industries, transforming complex data into actionable insights that shape our clients’ strategies and fuel their growth. 

If you’re a curious, driven thinker who thrives in fast-paced environments, and you’re ready to leave behind "how it's always been done"—we want to meet you. 

Responsibilities

• Lead the end-to-end execution of measurement and analytics projects across marketing and communications campaigns 

• Synthesize data from multiple sources to uncover insights, demonstrate ROI, and shape strategic direction 

• Serve as a trusted analytics advisor for both clients and internal teams—translating complex findings into compelling stories 

• Manage project resources and timelines with a laser focus on quality and impact 

• Contribute to new business initiatives by crafting compelling data-driven strategies and presentations 

Qualifications

What You Bring 

• Bachelor’s degree required; MBA or advanced degree a plus 

• 6-8 years of hands-on experience in marketing analytics, communications measurement, or related fields 

• Strong analytical mindset with the ability to extract clarity from complexity 

• Proven experience connecting metrics to business outcomes 

• Excellent project management skills with the ability to lead multiple workstreams 

• Confident communicator—adept at tailoring insights to both technical and non-technical audiences 

• Familiarity with data science practices and modern marketing measurement tools/platforms 

• Advanced proficiency in Excel, PowerPoint, Google Slides, and data visualization tools (Tableau, Power BI, etc.) 

Bonus Points For: 

• Hands-on experience in media analytics, brand tracking, or earned/owned media measurement 

• Experience with data engineering workflows or statistical programming (Python, R, SQL) 

• An entrepreneurial mindset with a desire to innovate and elevate analytics capabilities 

Benefits

Why Allison Worldwide? 

We don’t just offer a job—we offer a seat at the table. As part of our growing analytics team, you’ll help shape the future of measurement at a time when brands need it more than ever. You’ll collaborate with brilliant strategists, creatives, and technologists, and you’ll have the space to build, test, and lead. 

Benefits + Perks  

• Hybrid work environment with home and office schedule (2+ days in office per week) and work from anywhere weeks 

• Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance) 

• Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays) 

• Four-week sabbatical every five years of employment 

• Exceptional parental leave benefits 

• Global mentorship and networking programs 

• Monthly cell phone reimbursement 

• 401k savings and employee stock purchase plan 

• Volunteer hours (20 hours annually) for designated non-profit partner and personal choice 

• Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee) 

• Career growth opportunities, such as Allison University (multi-day customized trainings for each level) 

Equal Opportunities

At Allison, We’re different by design. 

Our founding vision was to create a positive and entrepreneurial environment where talented people thrive – and creativity – killing bureaucracy… doesn’t. 

We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.  

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $100k-$120k. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.  

In addition to medical, dental and vision coverage, we offer a generous unlimited PTO plan, 401k program and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays and learning and development programs for our employees.  

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