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VP, Marketing Channel Engagement

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Overview

At C Spire, we are customer inspired. Each member of our team is charged with delivering a world-class experience to every customer and being the very best at what they do. The VP, Marketing Channel Engagement is responsible for leading the development of integrated paid and earned media strategies which are grounded in key business initiatives, accelerate C Spire’s brand awareness and reputation, and deliver transformative growth across C Spire’s lines of business.

“Customer Inspired” isn’t our slogan — it’s our driving force, and not everybody is built for it. While we all bring our own strengths and skillsets to the table, there are some traits every C Spire Team Member needs to have:

A relentless obsession to be the best in our industry
A winner mentality determined to outsmart and outdo competitors
A single-minded commitment to unbeatable customer experiences
An unapologetic passion for innovation and technology
An uncompromising drive toward continuous improvement
A steadfast devotion to doing the right thing the right way
A deep-seated dedication to accountability and ownership

Responsibilities

Lead the development of multi-touch marketing plans – utilizing media attribution data, media mix modeling, and predictive analytics – to drive brand awareness, customer acquisition and retention
Analyze paid and earned media results, along with business performance, from both in-flight and completed campaigns and proactively share actionable insights
Oversee both proactive and reactive media initiatives that deliver regional and national coverage for each C Spire’s lines of business, including effectively pitching stories to media targets (trade, local, national, TV, radio, online, etc.) and writing/editing pitch materials
Lead the mapping of paid and earned marketing to customer journeys, helping ensure we’re reaching the right audiences in the right marketing channels at the right time
Support the development of paid and earned marketing channel budgets
Implement new techniques and technologies that are relevant to C Spire’s paid and earned media strategies, including driving a culture of consistent experimentation across our marketing teams through consistent A/B and multivariate testing across marketing channels
Support the development of our paid and earned marketing platform roadmap, ensuring we’re fully maximizing capabilities of our martech stack with an emphasis on AI and ML
Maintain current knowledge of paid and earned media best practices
Oversee staff development through mentoring, coaching, and consistently providing feedback

Qualifications

REQUIRED
- Four-year degree in marketing, advertising, business or other major in related discipline or equivalent years of relevant experience required.
- Experience working directly with consumer, business, and technology media, from top-tier outlets to smaller niche targets required.
- Strong networking and public speaking skills required.
- Excellent writing skills and the ability to compelling storylines required.
- Experience utilizing data – including media mix models, web/mobile analytics, business data -- to craft media strategies required.
- Must be a self-starter with strong critical thinking skills who is comfortable working in a fast-paced, deadline-driven environment.
- Strong communication and organization skills; excellent planning and execution with attention to detail; strong project management skills with ability to manage multiple projects at once.
PREFERRED
- 15+ years paid marketing management experience strongly preferred -- including developing paid and earned marketing strategies, building media plans, and analyzing results.
- MBA preferred.

PHYSICAL REQUIREMENTS/WORKING CONDITIONS:

Must be able to sit for long periods of time and use computer keyboard and/or mouse while viewing computer screen.

Note: This is a brief description of the VP, Marketing Channel Engagement's responsibilities and is not limited to those described herein. Management retains the right to add, delete or modify any of these responsibilities at any time during employment. Rev. 08/2024

Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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What You Should Know About VP, Marketing Channel Engagement, UNAVAILABLE

At C Spire, we believe in being customer inspired, and as the VP, Marketing Channel Engagement, you’ll embody that philosophy every day! Located in Ridgeland, this pivotal role is all about steering the development of our integrated paid and earned media strategies. Your mission? To propel C Spire's brand awareness and reputation while driving transformative growth across our various lines of business. If you're someone with an unyielding commitment to delivering unbeatable customer experiences and an innovative spirit, you’re already a perfect fit for our team. You'll lead the creation of multi-touch marketing plans, analyze marketing results, and manage both proactive and reactive media strategies. Plus, you’ll have the exciting opportunity to mentor a talented marketing team, guiding them through mentoring and coaching. This role requires a blend of creativity and analytical skills as you utilize data-driven insights to craft and implement effective media strategies. If you have a passion for pushing boundaries and enhancing customer journeys, we want to hear from you. Join us at C Spire and let's revolutionize the way we connect with our customers together!

Frequently Asked Questions (FAQs) for VP, Marketing Channel Engagement Role at UNAVAILABLE

What are the main responsibilities of the VP, Marketing Channel Engagement at C Spire?

The VP, Marketing Channel Engagement at C Spire will oversee the development of multi-touch marketing plans, analyze media results, and direct both proactive and reactive media initiatives. You will also be responsible for mentoring your team and implementing innovative marketing techniques tailored to enhance brand awareness and customer retention.