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Coordinator, Influencer & Content Marketing

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.The Coordinator, Influencer & Content Marketing will be tasked with coordinating for the creator marketing team across both Urban and Pop/Rock releases. This role will support key team members across IGA’s Influencer and Content marketing campaigns to support key releases, and partners.This position will report to both heads of Digital Marketing, and will work closely with all members of the digital marketing and revenue teams.How You'll Create:• Coordinate across day to day influencer and content marketing strategy for Interscope Records• Develop and maintain strong relationships with influencers on behalf of Interscope Records and manage creator campaigns across key digital platforms• Track and aggregate influencer content across social platforms.• Develop and maintain databases of key data points including, but not limited to, account growth, budget tracking, CRM data, pitching, links, and social media influencers.• Support head of urban digital marketing team by creating in-house campaigns for Spotify, Apple, and email collection.• Execute online advertising campaigns to drive streams, followers, engagement, and growth.• Provide support for scheduling social media posts and plans as needed for artist and label accounts.• Maintain department and platform best practices.• Compiling monthly reports for marketing and analysis• Assist in scheduling meetings and providing agendas along with other support as required• Actively participate in team meetings, discussions, and planning activities.• Reconcile Digital Marketing Invoices and expenses• Other duties as assigned.• Identify key marketing moments/releases, and assist in executing the initiativesBring Your Vibe:• Have a minimum of 1+ years experience working within the music industry• Be strategic and understand the value in paid and unpaid content collaborations for both Interscope, and our artists.• Have a finger on the pulse of what’s going on in urban + pop culture, across key internet trends, apps, influencers, etc.Perks Playlist:• Be part of an entrepreneurial, global organization that values authenticity, drive, creativity, relationships, and a competitive spirit• Comprehensive medical, dental, vision, and FSA options, as well as:• 100% coverage for out-patient mental health services• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)• A lifetime fertility support allowance of $30,000 to plan participants• Student Loan Repayment Assistance and Tuition Reimbursement• 100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation• Variety of ways to prioritize much-needed time away from work including:• Flexible Paid Time Off (PTO) for exempt employees• 3-weeks PTO for non-exempt employees• 2-weeks paid Winter Break• 10 Company Holidays (including Juneteenth and Wellbeing Day)• Summer Fridays (between Memorial Day and Labor Day)• Generous paid parental leave for every type of parentCheck out our full overview of benefits on the Perks Playlist page of the career site.Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.Universal Music Group is an Equal Opportunity EmployerWe are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.For more information, please click on the following links.E-Verify Participation Poster: English / SpanishE-Verify Right to Work Poster: English | SpanishJob Category:Marketing, Streaming & Digital MediaSalary Range:$36,017 - $58,630The actual base salary offered depends on a variety of factors, which may include, as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. All candidates are encouraged to apply.
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What You Should Know About Coordinator, Influencer & Content Marketing, Universal Music Group

Are you ready to dive into the exciting world of music marketing? Join Universal Music Group as a Coordinator for Influencer & Content Marketing in Colorado! Here at UMG, we’re not just passionate about music; we’re committed to artistry, innovation, and entrepreneurship. In this vibrant role, you’ll coordinate with the talented creator marketing team, specifically focusing on Urban and Pop/Rock releases. Your days will be filled with building relationships with influencers and ensuring that our marketing campaigns resonate across key digital platforms. You’ll track influencer content, maintain vital databases, support in-house campaigns for giants like Spotify and Apple, and execute online advertising efforts that drive streams and engagement. Collaborating with the digital marketing and revenue teams, you’ll help schedule social media posts and compile reports that showcase marketing insights. What’s more? Your experience in the music industry (a minimum of a year is ideal) will empower you to understand the dynamic landscape of urban and pop culture, keeping you informed on the latest internet trends and influencer dynamics. Plus, enjoy a fantastic range of perks, including flexible paid time off, student loan repayment assistance, and comprehensive health benefits. Let’s create some amazing marketing moments together at UMG!

Frequently Asked Questions (FAQs) for Coordinator, Influencer & Content Marketing Role at Universal Music Group
What are the key responsibilities of the Coordinator, Influencer & Content Marketing at Universal Music Group?

As the Coordinator, Influencer & Content Marketing at Universal Music Group, you will coordinate marketing strategies, manage influencer relationships, track campaigns, and support digital marketing efforts. Your role involves maintaining data on influencer performance and executing strategies across platforms for successful artist promotions.

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What qualifications are needed for the Coordinator, Influencer & Content Marketing position at UMG?

Universal Music Group is looking for candidates with a minimum of 1+ years of experience in the music industry. Understanding content collaborations, familiarity with urban and pop culture, and strong communication skills are essential for the Coordinator, Influencer & Content Marketing role.

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How does the Coordinator, Influencer & Content Marketing contribute to artist promotions at UMG?

In your role as Coordinator, Influencer & Content Marketing at Universal Music Group, you will play a critical role in designing campaigns that enhance the visibility of our artists. You'll manage influencer collaborations and content strategies that drive engagement, streams, and followers, ultimately promoting successful releases.

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What types of campaigns will the Coordinator support in their role at UMG?

As the Coordinator, you will support a variety of campaigns including influencer marketing, social media advertising, and in-house promotions across major music platforms like Spotify and Apple Music. Your goal will be to drive engagement and growth for UMG’s artists.

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What are some of the perks of working as a Coordinator at Universal Music Group?

Working as a Coordinator, Influencer & Content Marketing at Universal Music Group comes with excellent perks like flexible PTO, comprehensive health benefits, and a supportive work environment that encourages creativity and personal growth.

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Common Interview Questions for Coordinator, Influencer & Content Marketing
Can you describe your experience with influencer marketing in the music industry?

When answering this question, highlight specific campaigns you've worked on or influencers you’ve partnered with. Emphasize your understanding of metrics that gauge campaign success, and how you continually engage with relevant influencers.

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How would you approach developing a marketing strategy for a new artist release?

Discuss your process for research, collaboration with the team, and setting measurable objectives. Mention how you would leverage influencer relationships and digital platforms to create buzz around the artist's release.

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What tools and software are you familiar with for tracking influencer campaigns?

Mention any software or analytics tools you’ve used, such as social media dashboards, CRM systems, or Excel for tracking. Explain how these tools help in measuring campaign performance and optimizing future strategies.

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What trends in urban and pop culture do you find exciting right now?

Share specific trends or creators you’re following, showing your engagement with current culture. Articulate why these trends are significant and how they could influence your marketing approaches at UMG.

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How do you manage tight deadlines while delivering high-quality marketing content?

Emphasize your organizational skills. Discuss how you prioritize tasks, use project management tools or workflows, and communicate with your team to ensure that deadlines are met without compromising quality.

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Describe a time when you had to work collaboratively within a marketing team.

Provide an example of a successful collaborative project. Discuss your role, how you contributed, and how teamwork facilitated achieving shared goals. Highlight clear communication and adaptability.

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What metrics do you believe are critical in evaluating a marketing campaign's success?

Identify key performance indicators like engagement rate, follower growth, and return on ad spend. Explain why these metrics matter and how they inform future marketing decisions.

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How do you stay informed about changes in digital marketing strategies?

Mention resources like industry blogs, podcasts, webinars, or conferences that you follow. Show that you’re proactive about learning and adapting to new marketing trends and technologies.

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What do you consider when creating content for various social media platforms?

Discuss the importance of tailoring content to fit each platform’s audience and engagement style. Explain how you assess audience insights to refine content strategies.

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Why do you want to work for Universal Music Group as a Coordinator?

Share your passion for music and marketing, emphasizing UMG’s commitment to artistry and innovation. Talk about specific artists or campaigns you admire and how you could contribute to similar initiatives.

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UMG is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising, & audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordi...

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CULTURE VALUES
Dare to be Different
Inclusive & Diverse
Transparent & Candid
Collaboration over Competition
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
December 13, 2024

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