Social Media Strategist

Posting DetailsPosting DetailsPosition Number:117461Title:Media SpecialistFunctional Title:Social Media StrategistCategory Status:33-Exempt RegularApplicant Search Category:StaffUniversity Authorized FTE:1.000Unit:PRES-ICA-External RelationsCampus/College Information:Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.Background ChecksOffers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify someone from employment. Prior to any adverse decision, finalists have an opportunity to provide information to the University regarding the background check.The University reserves the right to rescind offers of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.Offers are contingent on providing proof of employment eligibility in the United States no more than 3 days after the initial start date. If this proof is not provided within this timeframe, the offer may be rescinded or employment terminated.Position Summary/Purpose of Position:The Social Media Manager/Strategist will be charged with developing and implementing social media strategies that align with Maryland Athletics’ overall strategic priorities and guiding principles. The position will be responsible for managing social media accounts, creating engaging content, monitoring social media trends, analyzing data and metrics, and interacting with fans and followers. This role requires a deep understanding of social media platforms, trends, and best practices, as well as the ability to collaborate with staff who produce and post social media content. This individual will oversee all social media content, engagement, and campaigns across multiple platforms, with the goal of increasing brand awareness, driving fan engagement, and supporting various revenue generation initiatives.Candidates should have a proven track record of developing successful social media campaigns; demonstrate they are data and analytically driven; can turn insights into actionable strategies; and possess strong interpersonal and leadership skills. This individual will be the main force behind the department and teams’ social media presence and personality. The ideal candidate should define and drive social strategy, tone, voice, channel guidelines, goals, and audience targets. They should demonstrate deep knowledge and proven results of crafting and implementing innovative social media growth strategies with the ability to conceptualize and create engaging content, including graphics, videos, and written posts, tailored to each social media platform and sport.Benefits SummaryTop Benefits and Perks:Exempt Benefits SummaryMinimum Qualifications:Education:Bachelor’s degree from an accredited college or universityExperience:Minimum of five (5) years of experience with social media, digital media, communications, marketing, revenue generation or related fields.Knowledge, Skills, and Abilities:• Demonstrated proficiency with social media platforms including Facebook, X/Twitter, Instagram, TikTok and Snapchat.• Great working knowledge of computer programs including Microsoft Office, digital and social platforms and Adobe Suite (e.g. InDesign, Photoshop, etc.).• Proactive planner with a sense of urgency, creativity, style and attention to detail; Confident decision-maker to execute campaigns.• Excellent written and verbal communication skills; Strong research skills.• Self-starter with ability to work in a fast-paced environment under tight deadlines.• Ability to work frequent evenings, weekends and holidays.Preferences:Preferences:• Experience working at a Division I collegiate athletics department or professional sports organization.• Demonstrated development of successful social media campaigns leading to increased attendance, fan engagement, and revenue generation.• Demonstrated expertise with metrics and analytics (e.g. Brandwatch or similar) and creation of weekly or monthly reports with data.Additional Certifications:Additional Information:Salary range $58,900-$73,300.Job RisksNot Applicable to This PositionPhysical Demands• The scope of the position frequently requires weekend and evening work with team travel (Non-standard work hours).• While performing the essential functions of the job, the employee operates a computer and other office devices such telephones, copy machines, fax machines, etc;• Constantly moves about the facility and event site before, during and after events to service clients; constantly communicates via telephone, email and in-person with others to exchange accurate information.• Standing, walking, kneeling/crouching, balancing and lifting up to 25 pounds.Posting Date:09/13/2024Closing Date:Open Until FilledYesBest Consideration Date09/18/2024Diversity Statement:The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.