Marketing Brand Development Specialist

Marketing Brand Development SpecialistJob SummaryWe are seeking a dynamic and creative Brand Development Specialistto join our enrollment marketing team. The ideal candidate willdevelop and implement strategies to enhance brand awareness andpromote our MBA programs. This role will involve craftingcompelling messaging and content, coordinating marketing campaigns,conducting market research, and assisting with various marketingactivities to support the department's goals.Responsibilities• Brand Development:• Develop strategies to enhance brand awareness and promote MBAprograms.• Create compelling messaging and content tailored to targetaudiences.• Coordinate branding initiatives to ensure consistency acrossall marketing channels.• Content Creation:• Write and produce written communications and promotional copyfor various platforms, including website content, emails,presentations, social media, and advertising materials.• Develop content focused on lead/opportunity nurturing to driveengagement and conversions.• Market Research:• Conduct market research to identify trends, opportunities, andcompetitive strategies.• Recommend marketing strategies, promotional materials, andcommunication methods to effectively reach target audiences.• Special Projects• This job description is not designed to contain or be interpretedas a comprehensive inventory of all duties, responsibilities, andqualifications required of employees assigned to the job.Work Environment and Level of Frequency typicallyrequiredNearly Continuously: Office environment.Seldom:Outdoor EnvironmentPhysical Requirements and Level ofFrequency that may be requiredNearly Continuously:Sitting, hearing, listening, talking.Often: Repetitive hand motion(such as typing), walking.Seldom: Bending, reaching overhead.Minimum QualificationsBachelor's degree English, Journalism, Communications, or relatedfield plus 3 years of related experience, or equivalency (one yearof education can be substituted for two years of related workexperience); excellent technical writing and verbal communicationskills; familiarity with a variety of computer software; projectmanagement and strong interpersonal skills; ability to work bothindividually and in a team setting.Some areas may require additional experience with specific computersystems and may require skills in interviewing, ad copy writing,editing, photography, web writing, graphic design, audio &video production, and oral presentation.Master's degree in a related field may be preferred.Applicants must demonstrate the potential ability to perform theessential functions of the job as outlined in the positiondescription.Preferences• Prior experience in marketing, branding, or related rolespreferred.• Strong written and verbal communication skills.• Proficiency in digital marketing tools.• Analytical mindset with the ability to interpret data and drawinsights.• Excellent organizational skills and attention to detail.• Creative thinker with the ability to generate innovativeideas.• Ability to work effectively both independently and as part of ateam.Special InstructionsRequisition Number: PRN15195NFull Time or Part Time? Part TimeWork Schedule Summary: We can work together to create aschedule that will accommodate other commitments, but consistencywill be necessary.Department: 00033 - Executive EducationLocation: CampusPay Rate Range: $19 - $23.50 / hourClose Date: 9/2/2024Open Until Filled:To apply, visit https://utah.peopleadmin.com/postings/170307jeid-a297dd13793bd749a5ecbb0e35b4a636