Sr. Marketing Operations Manager

As a Sr. Marketing Operations Manager at UpKeep, you’ll be responsible for overseeing our day-to-day marketing operations. This includes managing our martech stack, orchestrating marketing campaigns, and optimizing our lead attribution models. Your role will involve collaboration with key functions like Demand Generation and Sales Development to drive cross-functional results, analyze marketing data, and create effective operational programs that enhance lead management and campaign performance.

To apply for the Sr. Marketing Operations Manager role at UpKeep, you should have a bachelor’s degree in marketing or business administration and at least 6 years of experience in marketing operations or program management. Familiarity with martech tools such as Pardot and Salesforce is essential, as is the ability to adapt to a fast-paced environment and make data-driven decisions to achieve marketing goals.

Collaboration is at the heart of the Sr. Marketing Operations Manager position at UpKeep. You’ll work closely with the Demand Generation, Customer & Community, and Sales Development teams to create and coordinate marketing programs. Your ability to influence and align these functions will be crucial in optimizing campaign performance and achieving consistent results across the marketing funnel.

In this role, the Sr. Marketing Operations Manager will manage various marketing campaigns, including email marketing, webinars, events, and social media initiatives. You’ll be responsible for coordinating these efforts to ensure they align with our marketing strategy, as well as analyzing their effectiveness to guide future campaign decisions and improvements.

UpKeep offers a competitive salary range of $130,000 to $150,000 USD for the Sr. Marketing Operations Manager position, along with annual bonuses and equity options. Additionally, employees enjoy great benefits, including flexible remote work options, a culture of inclusivity, and a supportive environment that prioritizes collaboration and growth.

When answering this question, it's important to highlight specific tools you've used, such as Pardot, Salesforce, or others relevant to the marketing technology landscape. Discuss how you managed these systems, resolved challenges, and improved marketing efficiency through technology.

Share an example of how you've analyzed marketing data to draw insights that informed your strategies. Discuss the tools you used for analysis and how those insights translated into actionable improvements or successful campaigns.

Detail a specific campaign where you collaborated with other teams, mentioning the objectives, your role, and the outcome. Highlight the importance of alignment and communication in achieving campaign goals.

Discuss your approach to prioritizing tasks, focusing on how you consider deadlines, impact on business goals, and collaboration with team members. Demonstrating a structured approach will show your ability to manage workload effectively.

Explain the key performance indicators you focus on, such as lead generation, conversion rates, campaign ROI, or customer acquisition cost. Justify why these metrics are crucial for evaluating marketing effectiveness.

Provide an overview of your understanding and experience with these concepts. Discuss how you've built or improved lead scoring systems and the impact attributed to various marketing efforts on sales outcomes.

Talk about the strategies you've implemented for optimizing campaigns, such as A/B testing, audience segmentation, or refining messaging. Share specific results or improvements that arose from your optimization efforts.

Define successful marketing operations as a blend of efficient processes, data-driven decision making, and alignment with overall business goals. Include examples of how you've achieved this in your previous roles.

Emphasize that effective communication is essential for aligning teams, sharing insights, and ensuring everyone is on the same page regarding marketing initiatives. Discuss your personal approach to enhancing communication within teams.

Mention specific sources like industry blogs, webinars, or professional networks that you use to keep abreast of changes in marketing technology. Also, discuss how this knowledge informs your strategies and operations.