Lead Generation Strategy - Contract to Hire - job 2 of 2

LearnLogic Lead Generation Strategy Who We Are... LearnLogic provides learning and development solutions for mid to large enterprises in key areas such as sales growth, customer experience, customer service, patient experience, leadership development, employee happiness, and innovation. Our programs, based on the latest research from CEO Nicholas Webb’s bestselling books, go beyond outdated training methodologies. Our customized, organization-specific approach yields superior returns on learning and development investments. We deliver our training programs through on-site training, live virtual training, and on-demand asynchronous training. Over 30 years, we have served some of the world’s top brands, delivering predictable and scalable returns on their investment with us. Our Unique Value Proposition Unlike generic training programs that rely on outdated and non-actionable insights, our programs begin with a detailed enterprise assessment. This assessment identifies key problem areas and unique opportunities for impact, and determines the organization's current state of maturity across specific learning objectives. Based on these findings, we handcraft custom training programs that precisely align with the organization’s needs, learning objectives, and preferred delivery modalities. Our proprietary job-specific training approach ensures targeted, effective learning. For instance, we offer distinct training programs for department heads, department managers, and department team members. This tailored approach, combined with our unique instructional design, is the secret to the success we deliver to our valued clients. Our Lead Generation Strategy Our lead strategy involves developing a B2B outbound and lead funnel campaign, deployed through a third-party end-to-end service provider. This provider will assist in building the lead database and structuring the outbound campaigns. Our internal team will manage all qualified inbound leads, leveraging our high success rate in closing deals. Targeting the Ideal Customer Our ideal customer is the executive in charge of training within an organization. While generic training programs often target Chief Learning Officers, our specialty training programs impact specific departments. For example, our Certified Ethical Sales Professional training program targets Chief Revenue Officers, Directors of Sales, and Sales Managers. In some cases, it may be more effective to reach out to the CEO or other top executives to determine the appropriate contact. This approach mitigates potential pushback from learning-focused titles and ensures alignment with organizational revenue goals. Initial Targeted Training Programs In the first wave of this campaign, we will market our most popular training categories and carefully analyze results across categories, digital channels, and marketing methods. 1. Sales Growth Training Organizations seek to significantly improve revenue by providing exceptional training to their customer experience and sales teams. Traditional training programs often focus on business rather than relationship development. Our programs increase sales revenue while significantly reducing sales cancellations and improving customer retention. Our Certified Ethical Sales Professional® program emphasizes relationship development, leading to major improvements in net revenue. 2. Customer Experience and Customer Service Training Based on two years of deep research and insights from Nicholas Webb’s bestselling books "What Customers Crave" and "What Customers Hate," our customer experience and service training programs include Master, Advocate, and Customer Champion certification. These trademarked programs provide social proof of commitment to delivering exceptional customer experiences. These programs are tailored for call centers, retail, hospitality, and any industry where customer satisfaction is critical to success. Our Net Customer Experience (NCX) program offers superior customer satisfaction data for organizations aiming to enhance their customer experiences. 3. Patient Experience Training Many hospitals and clinics use outdated patient experience training methods that yield marginal results. Our unique program targets key job titles within hospitals or clinics, providing them with insights to significantly improve patient experience. This is crucial as patient satisfaction scores, tracked by third-party providers, have a major impact on hospital and clinic revenue. These programs are suitable for midsize health systems and healthcare organizations with at least six clinics. We also offer proprietary methods for delivering better employee satisfaction insights. 4. Workforce and Staffing Training One of the biggest challenges for enterprises in the next five years is attracting, retaining, and motivating mission-critical talent. We offer a comprehensive range of training and employee insights to help organizations significantly improve employee satisfaction and happiness. Additionally, we provide customized onboarding training and consulting services. 5. Innovation and Creativity Training Workshops Our founder and CEO, Nicholas Webb, is one of the world’s top innovation experts, with multiple bestselling books on innovation and creativity and over 40 US patents. Our programs help organizations improve collaboration, innovation, and creativity to drive scalable and predictable enterprise growth. In addition to our primary training programs, we offer 16 prestigious certification programs across all areas of workforce development. Project Details We are currently working on the development of an updated website that will include training-specific promotional videos. Our goal is to find a vendor that can build an omnichannel lead generation program, resulting in 6 to 8 leads per month for high-value training initiatives. We do not sell training services to individuals, as our average engagement starts at $20,000, and large ongoing initiatives can have deal values of several hundred thousand dollars. We are not looking for organizations seeking generic, low-value training. Our ideal customer understands the value of improving the core competencies of their employees. Our clients are hiring one of the world’s top experts, and they are willing to pay a premium for that. Budget and Other Project Details We only agree to projects on a month-to-month basis, as a vendor would need to demonstrate a return on investment. We also do not pay setup fees or other arbitrary fees; we are very pragmatic about how we spend our budgets. We anticipate that this would be a long-term relationship based on good ROI results. We do not currently have a fixed budget in mind, as we have received several different proposals with varying prices, and we will attempt to identify the proposal that has the greatest likelihood of putting our internal sales team in front of qualified customers with real training budgets