Job details

Senior Manager, Integrated Marketing

Upwork is seeking a Senior Manager, Integrated Marketing lead to spearhead breakthrough integrated marketing strategies, campaigns, and programs that support GTM product launches.

Skills

Expert at writing strategic briefs
Strong strategic and creative thinking with a passion for storytelling
Customer-obsessed with a hunger to bring best-in-class marketing initiatives to life
Strong time management and prioritization skills with the ability to lead multiple projects simultaneously
Ability to build and foster positive working relationships with cross-functional marketing teams

Responsibilities

Lead the development and execution of product go-to-market strategies through integrated marketing campaigns
Drive the strategy, development, enhancement, and execution of marketing programs and campaigns
Collaborate across functions to develop highly effective integrated marketing campaigns
Partner with cross-functional leaders to develop channel strategies and activations
Create alignment with key internal partners through consistent communication
Partner with the brand and creative teams to deliver on the brand’s creative ambition
Utilize and integrate consumer and industry research to maximize impact

Education

Minimum of 8 years of integrated marketing or comms strategy experience
Multiple years of product launch experience focused on full-funnel marketing support