Digital Marketing Owned Channel Lead (Digital Banners / RTW)

Why USAA?Let’s do something that really matters.At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!The OpportunityAs a dedicated Digital Marketing Owned Channel Lead (Digital Banners / RTW), you will be responsible for developing and executing digital strategies and programs for marketing tactics that support highly complex owned channels including Onsite Placements / Digital Banners / Real Time Web (RTW). This includes maturing channel capabilities and performance by developing and maintaining frameworks, strategies, playbooks, and processes to enable internal clients and stakeholders. You will serve as the centralized point of contact to USAA Marketing team members and at the lines of business of all aspects of Onsite Placements / Digital Banners / Real Time Web (RTW) channel marketingWe offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations: San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position.What you'll do:• Leads the creation and maintenance of guidelines and strategic frameworks enabling the development and execution of highly complex Onsite Placements / Real Time Web banners (RTWs / Your Offers) that are displayed across Web and Mobile app experiences, as well as supporting MSRs (Member Service Representatives).• Collaborate across multiple functional teams to ensure optimal performance and utilization, including Marketing Media/Channel Managers, MarTech, and Marketing Tech Enablement groups.• Develops and delivers essential training to USAA Marketing Execution teams to ensure owned channel marketing strategies are developed according to best practice and in a timely manner.• Synthesize insights from USAA’s MarTech and various partners integrating foundational platform knowledge and capabilities into strategy and planning guidelines/frameworks.• Leads the development and optimization of multiple, highly complex and/or critical digital or social marketing initiatives delivered via internet, mobile, and any other emerging platforms.• Identifies trends and insights to bring new digital or social channels to market.• Leads the collaboration with peers, enterprise partners and senior management to gain alignment on the tactical and strategic direction for digital/social channels.• Responsible for communication of program, project and /or campaign through various reports/tool as required.• Serves as the primary resource for cross functional team members on high priority matters of a unique nature.• Applies digital and social marketing subject matter expertise across multiple channels to influence digital campaign design.• Effectively directs social and/or digital agencies to ensure alignment with goals and prioritization.• Applies an expert understanding of tools/techniques to test and optimize performance against digital or social marketing objectives.• Trains and mentors digital marketing managers• Leads cross functional teams to deliver new landing pages and optimize user experience.• Develops digital channel performance plans and monitors key online marketing metrics to track success.• Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.What you have:• Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.• 8 years of experience in a marketing, sales, advertising and/or communications function, to include at least 4 years of experience in one or more of the following functions: social marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.• Subject-matter-expert knowledge of digital or social marketing industry and practices.• Subject matter expert in primary channel.• Demonstrated leadership in influencing business decisions, success in leading, influencing, motivating, and collaborating with key stakeholders.• Effective communication and presentation skills; able to present to all levels of leadership.• Subject-matter-expert knowledge of Microsoft Office, Word, Excel and PowerPoint.• For Social Marketing: Subject-matter-expert knowledge on impact of social marketing to an omni-channel experience.What sets you apart:• Experience and knowledge of USAA Real Time Web (RTW) channel marketing, including Digital Banners, Your Offers, MSR.• Experience with PEGA Next Best Action software and/or real-time decisioning engines• Demonstrated success optimizing owned channel execution and improving campaign and channel performance – preferably Digital Banners or other personalized customer engagement tactics• Experience influencing leaders and decision makers on channel best practices and requirements• Ability to influence across divisions, departments, and teams• US military experience through military service or a military spouse/domestic partnerThe above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job.What we offer:Compensation: USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. The salary range for this position is: $109,130 - $208,580.Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors.Benefits: At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.For more details on our outstanding benefits, please visit our benefits page on USAAjobs.com.Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.