B2B Demand Generation Manager

As the B2B Demand Generation Manager at VEED.IO, you will prioritize and optimize lead generation campaigns across multiple channels. Your responsibilities will include managing the demand generation budget, collaborating with various teams to develop full funnel strategies, and utilizing tools like Hubspot to report on campaign performance. Additionally, you will kickstart our Account-Based Marketing (ABM) strategy and oversee external resources for campaign execution, all while focusing on achieving sustainable growth and maximizing ROI.

To qualify for the B2B Demand Generation Manager role at VEED.IO, candidates should have at least 5 years of experience in demand generation or growth marketing, particularly within B2B SaaS startup environments. Expertise in PPC, SEM, CRM, ABM, and strong hands-on experience with LinkedIn marketing strategies are essential. In addition, familiarity with Hubspot and business intelligence tools is critical, along with an analytical mindset and the ability to collaborate effectively across teams.

At VEED.IO, the B2B Demand Generation Manager collaborates closely with various teams, including Growth, Content, Product Marketing, and Sales. This cross-functional partnership is essential for creating an integrated demand generation strategy that drives B2B revenue. Regular collaboration ensures the alignment of marketing initiatives with sales goals, and the sharing of insights helps to refine campaigns based on collective learnings.

Joining VEED.IO as a B2B Demand Generation Manager means being part of a hybrid work environment where flexibility is valued. Employees can design their workdays in a way that integrates work and personal life effectively. The company promotes a strong culture of collaboration, innovation, and support, making it an ideal place for those looking to thrive in a growing team while working towards impactful objectives.

At VEED.IO, employees enjoy a range of benefits tailored to support their diverse needs. This includes a monthly subsidy program for personal needs like co-working spaces or gym memberships, unlimited paid holidays to enhance work-life balance, IT support for home office setups, and mental health benefits through partnerships with confidential support services. The company is dedicated to fostering a supportive and empowering environment for all its team members.

When answering this question, highlight specific demand generation strategies you’ve employed in the past, focusing on results achieved. Discuss how you tailored these strategies to fit different target audiences and channels, and share insights on what worked well and what you learned from any challenges.

Discuss your process for assessing the effectiveness of previous campaigns and determining where to invest for the greatest return. Explain how you align budget allocation with business goals and provide examples of successful campaigns that benefited from strategic budget management.

Talk about specific tools you’ve used, such as HubSpot, LinkedIn Ads, or Google Analytics. Mention how these tools assisted you in tracking performance, optimizing campaigns, and analyzing data. Share any metrics or results that demonstrate the impact of these tools on your demand generation efforts.

Share your understanding of ABM and provide examples of campaigns you’ve executed. Explain how you identified target accounts and tailored your marketing efforts to those accounts, and highlight successful outcomes that resulted from your ABM initiatives.

Explain how you access information, such as subscribing to industry newsletters, following thought leaders on social media, or attending webinars. Emphasize the importance of continuous learning and adapting strategies based on emerging trends in demand generation and B2B marketing.

Describe a specific campaign that presented challenges and detail the steps you took to overcome these issues. Focus on problem-solving skills, collaboration with team members, and how you adjusted strategies to ensure the campaign's success.

Discuss the key metrics you track and analyze, such as conversion rates, lead quality, and ROI. Share your methodology for reviewing campaign performance, making data-driven decisions, and applying insights to improve future campaigns.

Highlight your communication and collaboration strategies. Discuss your approach to building relationships within teams, participating in regular meetings, and how you ensure transparency in sharing insights and strategies to align on common goals.

Share your thoughts on the essential elements of a successful campaign, which could include clear goals, well-defined target audiences, compelling messaging, and rigorous testing. Explain how these factors contribute to overall effectiveness and measurable results.

Discuss the importance of content in engaging target audiences, driving traffic, and nurturing leads. Share examples of content strategies you've implemented, such as webinars, blogs, or case studies that have effectively supported demand generation campaigns.