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Commercial West - Account Executive

Company Description:

Veracross provides SaaS-based School Information Systems (SIS) designed to meet the specific needs of independent K-12 schools worldwide. Our one-record solution combines the power of a fully integrated single-record database, personalized communication tools, and an elegant architecture that is unique in our industry.

We are a growing, values-led community of 350 employees in the US, UK and Australia who share a vision to unify school communities, improve the quality of education, and enhance learning. And we’re succeeding! As of early 2024, we are supporting 3200+ schools in 60 countries.

Veracross is five product brands in one global tech company

Veracross SIS is a one-person, one-record school management platform

Magnus Health provides cloud-based Student Health Record (SHR) solutions

Digistorm connects with their communities through Digistorm Websites, Digistorm Funnel, and Digistorm Apps.

Epraise incentivizes student well-being and connects teachers, students, and families.

Firefly provides an online learning space for students and teachers

Job Description:  

We are seeking a self-motivated and passionate Account Executive to join our successful North America Commercial sales team. You will report to the Head of Sales – North America and will be directly responsible for generating pipeline opportunities and meeting and exceeding ARR sales targets. You will be responsible for developing a sales plan to strategically target, grow, and expand the Veracross client base in the Western United States and Western Canada.  

 

Responsibilities:  

  • Responsible for growing and managing sales pipeline and closing sales to consistently meet and exceed monthly, quarterly, and annual ARR sales quota.  
  • Perform outbound prospecting to target accounts with the goal to grow pipeline and close new logo sales.  
  • Follow-up on Sales Development Marketing Qualified Leads to convert to pipeline opportunities.  
  • Provide Sales Demonstrations to articulate Veracross value across school departments targeting buyer personas. Work closely with Sales Engineers to provide product demonstrations to schools. 
  • Build a trusted rapport with prospects by helping them identify their challenges and demonstrating how Veracross can be a strategic solution for their needs.  
  • Manage contacts, leads and opportunities through a defined sales process in Salesforce.com. 
  • Responsible for documentation of all sales-related information and activity with detailed notes on client interactions in Salesforce.com allowing for accuracy of pipeline and forecast opportunities.  
  • Work collaboratively with North America sales team members, Marketing, Client Experience and Product Management.   
  • Be a visible team player, bringing clear thinking, strategies, and ideas that align to our values and culture.   
  • Learn and maintain relevant domain knowledge to have meaningful conversations with partners and schools. 
  • Collaborate with sales, marketing, sales operations, and finance to identify ways to decrease the sales cycle, increase sales velocity, and increase bookings within the Western United States and Western Canada. 
  • Provide feedback to company management on market trends, competitive threats, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.  
  • Bachelor’s degree (BA).  
  • 2+ years’ experience in a Sales Development or Account Executive role selling a solution to multiple buyers. 
  • Proven sales experience selling within a SaaS sales model. 
  • Proven track record of exceeding ARR target goals. 
  • Strong written and oral communication skills including sales presentations.  
  • Ability to convey complex technical information in an easy-to-understand way.  
  • Understanding of sales methodologies (value selling, solutions selling, strategic selling).  
  • Ability to thrive in a fast-paced, high growth environment.  
  • Background of exceptional quota attainment required. 
  • Experience in SaaS EdTech company required. 
  • Salesforce experience required.  
  • 3 weeks of vacation per year
  • 14 paid holidays per year (including the week off between Christmas and New Year's Eve)
  • 56 Hours of paid sick leave annually
  • Top tier benefits -
    • Medical, Dental & Vision (Blue Cross Blue Shield & EyeMed)
    • Veracross LLC Fidelity 401(k) Plan - Managed by Sentinel Benefits

Salary at Veracross is determined by a variety of factors including, but not limited to: business considerations, local market conditions, and internal equity, as well as candidate qualifications, such as skills, education, and experience. The compensation range for this position is $70k to $100k (annualized USD) in addition to potential bonus.

We value the power of an inclusive culture and a strong sense of belonging. We seek to infuse diversity and inclusion in everything we do while promoting a culture where differences are embraced as strengths; opportunities are equal and accessible; consideration and respect are the norm; and all team members are supported in reaching their full potential.

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What You Should Know About Commercial West - Account Executive, Veracross

Join the dynamic team at Veracross as a Commercial West - Account Executive, where you'll be at the forefront of our mission to revolutionize education through our cutting-edge School Information Systems (SIS). In this exciting role, you’ll be responsible for driving sales in the Western United States and Western Canada while collaborating with a talented sales team dedicated to exceeding expectations. Your knack for building rapport and understanding client needs will help you generate pipeline opportunities and close deals that contribute to our growing legacy. You'll take charge of developing and executing a strategic sales plan, performing outbound prospecting, following up on qualified leads, and conducting impactful sales demonstrations that highlight how Veracross can transform the educational landscape. We're not just selling a product; we're offering a solution that enhances learning and strengthens school communities. With your previous experience in SaaS sales and a proven track record of hitting targets, you’ll thrive in our fast-paced environment. At Veracross, we value collaboration, innovation, and continuous improvement, and we believe that our team is our greatest asset. We offer competitive compensation, a generous benefits package, and a culture where diversity is embraced. If you’re ready to make a real difference in the education sector while advancing your career as an Account Executive, we’d love to hear from you!

Frequently Asked Questions (FAQs) for Commercial West - Account Executive Role at Veracross
What are the responsibilities of a Commercial West - Account Executive at Veracross?

As a Commercial West - Account Executive at Veracross, you will be responsible for generating pipeline opportunities and hitting ARR sales targets. This includes performing outbound prospecting, following up on marketing-qualified leads, providing sales demonstrations, and building relationships with prospects. You'll manage your sales pipeline in Salesforce.com and collaborate with team members to identify strategies that enhance sales efficiency.

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What qualifications are required for the Account Executive position at Veracross?

To qualify as a Commercial West - Account Executive at Veracross, candidates should have at least a Bachelor's degree and 2+ years of experience in a Sales Development or Account Executive role. Proven experience in the SaaS EdTech sector and Salesforce proficiency are essential. Candidates should also demonstrate strong communication skills and a history of exceeding sales targets.

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What skills are necessary for success as an Account Executive at Veracross?

Success in the Commercial West - Account Executive role at Veracross requires exceptional communication skills, the ability to convey complex information simply, and proficiency in various sales methodologies. Additionally, a strong understanding of the SaaS landscape, especially in educational technology, along with the capacity to thrive in a fast-paced environment, are key assets.

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What is the compensation range for a Commercial West - Account Executive at Veracross?

The salary for the Commercial West - Account Executive position at Veracross ranges from $70,000 to $100,000 annually, depending on factors such as experience and qualifications. This role also offers the potential for bonuses, making it a rewarding opportunity for driven sales professionals.

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How does Veracross support employee well-being and work-life balance for Account Executives?

Veracross is dedicated to supporting employee well-being through a robust benefits package that includes 3 weeks of vacation, 14 paid holidays, and 56 hours of paid sick leave annually. We believe in fostering a positive work-life balance while empowering our team members to reach their full potential.

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Common Interview Questions for Commercial West - Account Executive
What strategies do you use for outbound prospecting as an Account Executive?

When discussing your strategies for outbound prospecting, emphasize your ability to research and identify target accounts, craft personalized outreach messages, and leverage your network for introductions. Highlight your organizational skills for tracking leads and adapting your approach based on prospect responses.

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Can you describe your experience using Salesforce.com in managing sales processes?

In your response, be sure to describe how you used Salesforce.com to manage your leads and opportunities, including documenting interactions and maintaining accurate pipeline forecasts. Discuss how you utilized its reporting features to track performance and identify areas for improvement.

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How do you demonstrate the value of a SaaS solution to potential clients?

When articulating how to demonstrate value, focus on leveraging client challenges and aligning your solution’s features to address their specific needs. Discuss how you handle objections and provide case studies or testimonials to reinforce your message.

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What experience do you have selling within the EdTech sector?

Discuss your background in selling educational technology solutions, emphasizing any relevant success stories. Explain how educational trends influence your sales approach and how you've adapted your strategy to meet the unique needs of schools.

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How do you handle rejection in sales?

When explaining how you handle rejection, emphasize resilience and the importance of maintaining a positive attitude. Share strategies for learning from rejection and adjusting your approach for future opportunities.

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What steps do you take to build rapport with potential clients?

Highlight specific tactics you use to build rapport, such as active listening, showing genuine interest in their challenges, and customizing your interactions to suit the client's needs. Explain how this rapport has helped you close deals.

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How do you prioritize your sales activities?

In your answer, describe your time management and prioritization skills, noting how you assess which leads or prospects have the highest potential impact on your sales targets. Include examples of using CRM tools to streamline your workflow.

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What techniques do you employ for effective sales presentations?

Discuss how you tailor sales presentations to resonate with your audience by understanding their specific needs. Highlight your use of storytelling, engaging visuals, and interactive elements to keep the presentation compelling.

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How do you collaborate with marketing and sales teams?

Explain the importance of cross-departmental collaboration and detail how you work with marketing to ensure they generate quality leads and how you share market feedback for future campaigns. Provide examples of successful joint initiatives.

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Can you give an example of a successful sale you closed?

Be prepared to walk through a specific successful sale. Detail your initial outreach, the challenges faced, the strategy used to address those challenges, and how you ultimately closed the deal. This showcases your skills and augmentation of your experience.

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Founded in 2002, Veracross is a fully integrated school information management system that connects administrators, teachers, students, and parents.

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Full-time, on-site
DATE POSTED
January 8, 2025

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