Verkada is the largest cloud-based B2B physical security platform company, seeking an experienced Campaigns Manager to lead direct mail campaigns focusing on customer acquisition, engagement, and retention.
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Skills
Direct mail marketing
Campaign management
Project management
Data analysis
Creative collaboration
Responsibilities
Design, implement, and optimize direct mail strategies.
Oversee end-to-end management of direct mail campaigns.
Ensure targeted messaging for various customer personas.
Collaborate with marketing, sales, and product teams.
Track and report on campaign effectiveness.
Manage budgets for direct mail campaigns.
Seek out new trends and technologies for campaigns.
Ensure compliance with industry regulations.
Benefits
Sales incentives
Discretionary bonuses
Equity in the form of RSUs
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