Sr. GTM Data Analyst

About Versapay 🚀

For growing businesses that need to accomplish more with less, Versapay’s Accounts Receivable Efficiency Suite simplifies the invoice-to-cash process by automating invoicing, facilitating B2B payments, and streamlining cash application with AI. Versapay integrates natively with top ERPs, while allowing businesses to collect with a self-serve payment portal and collaborate with customers and teammates to resolve what automation alone can’t. Owned by Great Hill Partners, Versapay’s employee base spans the U.S. and Canada with offices in Atlanta and Miami. With 10,000 customers and 5M+ companies transacting, Versapay facilitates 110M+ transactions and $170B+ in payments volume annually

Think you might be the next Veep to join? Read on!!

Our Values 

⭐️ We obsess over our customers. 

⭐️ We help each other. 

⭐️ We embrace diversity. 

⭐️ We find better ways. 

⭐️ We get things done. 

⭐️ We own it. 

How you’ll make a huge impact here - and on your career: 

 At Versapay, the Analytics team unlocks growth and drives efficiency through data-driven insights. As our new Senior GTM Data Analyst, you'll empower GTM teams (Marketing, Demand Gen, Sales, and RevOps) to make strategic decisions and drive optimal outcomes.

You will be the bridge between data and action, instrumental in analyzing market trends, identifying opportunities, optimizing campaigns, and guiding sales strategies. empowering our GTM teams with the insights they need to make strategic decisions and drive optimal outcomes.

Reporting to the VP of Analytics, you'll leverage your expertise to uncover insights that fuel our GTM strategy. This high-impact role requires adaptability, collaboration, and strong business acumen to navigate the dynamic GTM landscape.

• GTM Expertise and Market Focus: Become an expert in Versapay's GTM strategy, target markets, and competitive landscape. Immerse yourself in the world of our customers and understand their needs, pain points, and buying journey.
• Actionable Insights and Performance Analysis: Generate recommendations and insights from comprehensive analysis across all growth levers, including marketing campaigns, sales and partner performance, lead generation efforts, and revenue data. Identify trends, opportunities, and areas for improvement. Construct models that predict customer behavior and pipeline scenarios.
• Data-Driven Testing and Decision Making: Create and maintain frameworks for evaluating GTM initiatives. Create and maintain A/B testing methodologies enabling marketers to optimize testing cadences. Design dashboards and reports that track KPIs, allowing stakeholders to make informed decisions based on data.
• Marketing & Channel Partner Expertise: Deeply understand the performance and attribution of various marketing channels (e.g., paid search, social media, content marketing) and partner channels (e.g., ERP, VAR, FI) to optimize spend and maximize ROI.
• Data Quality and Collaboration: Collaborate with GTM teams to ensure accurate data collection and tracking across all channels. Work with Marketing to define and implement event tracking for campaigns, Sales to track lead progression, and FP&A / Revenue Operations to optimize forecasting.
• Customer Journey Analysis: Map and analyze the customer journey across multiple touchpoints to identify key conversion drivers, drop-off points, and opportunities for personalized messaging and engagement.
• Leadership Collaboration: Engage with GTM and Finance leadership to develop a cohesive vision, roadmap, and prioritization framework. Create measurement frameworks, including metrics, dashboards, and visualizations, that help measure the effectiveness and impact of GTM efforts.ndscape. Immerse yourself in the world of our customers and understand their needs, pain points, and buying journey.

• Degree in a quantitative field and 5+ years of proven experience leveraging data to drive impactful business decisions, ideally within a GTM or marketing context.
• Demonstrated ability to partner with and influence cross-functional GTM teams (Marketing, Sales, Revenue Operations) by translating complex data into insights that drive revenue growth, customer acquisition, and operational efficiency.
• Demonstrated knowledge of statistical methods, techniques, formulas, and tests, experience developing predictive models and forecasting.
• Technical Competency: Advanced SQL skills, proficiency with Python/R, and experience with BI tools (e.g.Tableau/Power BI). Familiarity with marketing analytics tools and platforms is a plus.
• "Builder" Mentality: An ability to thrive in fast-paced environments with a track record of defining and executing high-impact initiatives. A desire to solve complex problems and find creative solutions.
• Business Acumen: Strong business acumen with a proven ability to translate complex data analysis into strategic recommendations. Adept at identifying key business drivers, uncovering opportunities for growth, and influencing decision-making through clear, compelling communication.
• Empathetic Collaboration: Assertive with humility - able to communicate both persuasively and positively. Maintain high standards for verbal and written communication. Demonstrated ability to present complex ideas to technical and non-technical audiences.
• Trusted advisor: Possess a high degree of integrity, the relentless pursuit of truth, and an ability to inspire change.

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All of our Veeps live out our core values: 

We look for excellence: individuals that are better than we are and not only meet our values but bring value to our teams.

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. Think you have what it takes, but not sure you check every box? Apply to the role anyways. We’d love to talk and determine together whether you could be a great fit!

We are committed to providing an environment that is inclusive and accessible. Versapay is an equal opportunity employer and considers all applicants for employment without discrimination. Please let us know if accommodation for the recruitment/interview process is required and we will work with you to make sure your needs are addressed.