Digital Marketing Director /Contract/ 22415

Job Description The US CF Marketing team is seeking a highly motivated individual to join the team for a 6-8-month full time interim role supporting US Digital Marketing. This team member will be responsible for maintaining a disciplined approach to customer engagement by ensuring data & analytics excellence for the US marketing team and driving best practices and consistency in our media and... website strategy. This role will also serve as a digital subject matter expert in partnering with the CF Marketing team members to ensure we have the internal and external support needed for successful strategic planning, execution, data gathering, and insights generation. the ideal candidate will have experience at a Digital Agency and knowledge/experience with product launches. Key Duties and Responsibilities: • Provide subject matter expertise in digital media, channel/platform selection, emerging marketing technologies, and data-privacy and regulatory requirements to develop and execute integrated digital marketing strategies in alignment with compliance standards. • Ensure portfolio (Branded and Unbranded) OOP media spend targets are adhered to. • Partner with internal and agency vendors in developing analytical models to consistently monitor performance of our various channels and manage issue resolution, while allowing us to refine tactics, personalize content, and optimize our promotional mix. • Ensure consistent coordination of media plan development and approval, launch-specific performance readouts and manage monthly social editorial calendar regulatory review and approval. • Translate complex analytics and data into actionable insights that can be shared with stakeholders and leadership teams. Establish a data feedback loop of all personal and non-personal promotional initiatives. • Collaborate with cross-functional technology partners including DTE (Data, Technology & Engineering), DKM (Data Knowledge Management) and DSS (Data Strategy and Solutions) to ensure initiatives are supported and tailored to business/brand needs and objectives. • Lead coordination of digital tactic discussions and reviews with the Communications Review Committee (CRC), OBIE, Privacy, and Global Digital Marketing. • Represent US CF in cross-functional forums such as quarterly CF Analytical Coordination Forum, Digital Consistency Workstream with Regulatory Qualifications: • 8+ years combined experience in one or more of the following: pharmaceutical marketing, digital marketing, data science, business intelligence, healthcare advertising. • Bachelor’s degree in marketing or related technical discipline. • Project management skills and the ability to collaborate cross-functionally with brand teams, technology, digital strategy, field teams, legal, and privacy. • Understanding of digital tactics such as web, social, CRM, media, etc. • Strong communication and presentation skills. • Advance experience in MS Office. Experience with commercial pharma software including Veeva CRM, Vault PromoMats. • Experience in rare or chronic disease preferred. • Working knowledge of data visualization tools a plus. This is a hybrid/on-site role based in Boston, MA (3 days onsite, 2 days flexible for remote weekly). Pay Range $105-$115/hr Requisition Disclaimer This job posting is for a temporary role with a third-party agency partner on assignment at Vertex Pharmaceuticals (“Vertex”). The individual selected for this role will be offered the role as an employee of a third- party agency partner; compensation, medical benefits, fringe benefits and other terms and conditions of employment shall be presented by the third-party agency partner upon offer. The pay rate range provided is a reasonable estimate of the anticipated compensation range for this job at the time of posting. The actual pay rate will be based on a number of factors, including skills, competencies, experience, location and/or being pursued and other job-related factors permitted by law. In addition, this role will be eligible for overtime pay, in accordance with federal and state requirements By applying for this position, you agree to the Atrium Terms and Conditions and you direct Atrium to share your application materials, which may include your CV/Resume, email address or phone number, with Vertex. For more information on how Vertex handles your personal data related to your job application, please see Vertex’s Careers Privacy Notice. 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If you do not agree with the Atrium Terms and Conditions, you can still complete your application for this position by emailing your resume to our team at tempstaffing@vrtx.com. Please include the job title in the subject of your email. No C2C or Third-Party Vendors #J-18808-Ljbffr Original job Digital Marketing Director /Contract/ 22415 posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs