Digital Marketing Manager

The Opportunity:

We’re looking for an energetic and experienced Digital Marketing Manager to take our newest brand to the next level. Reporting to the Regional Business Unit Marketing Leader, you’ll be a part of a team that is responsible for analyzing the customer journey, optimizing marketing campaign performance, and conducting A/B testing and experimentation. Sound interesting? If so, we want to talk to you!

Key Focus Areas:

1. Analyze customer journey data from multiple marketing outlets to drive targeted traffic, leads, and conversions to our DTC channel.

2. Optimize marketing campaign performance by analyzing key metrics (CTR, website traffic, conversion rates, ROI/ROAS, CPA, CLV, etc.) to identify areas for improvement.

3. Conduct A/B, multivariate testing, and experiments to refine marketing tactics, messaging, and creative elements for enhanced campaign performance.

• Strategy and Planning
• 1. Lead and elevate the brand's digital footprint, including its website, social media platforms, and additional online channels, by staying ahead of market trends and analyzing competitors.
• 2. Craft and execute detailed digital marketing plans that align with the company’s objectives and aspirations.
• 3. Keep abreast of the latest industry developments, consumer trends, and competitive dynamics to inform and adapt marketing approaches.

• Campaign Development and Management
• 1. Collaborate with the internal creative team to develop assets for campaigns.
• 2. Direct and fine-tune digital marketing initiatives across various platforms, such as social media ads, SEM, email marketing, and online retail sites, to optimize performance.
• 3. Manage the setup of campaigns, allocation of budgets, and targeting of audiences to ensure maximum efficiency and achievement of marketing goals.

• Analysis and Optimization
• 1. Evaluate campaign outcomes by examining key performance indicators like conversion rates, ROI, CAC, and CLV, employing sophisticated analytics tools.
• 2. Detect patterns, insights, and opportunities for enhancement to continually upgrade marketing campaigns and strategies.
• 3. Execute testing strategies like A/B and multivariate tests to assess various marketing approaches, messages, and visuals.
• 4. Apply findings from testing to continually refine and boost campaign effectiveness, leading to steady enhancements in crucial performance metrics.

• Cross-functional Collaboration and Reporting
• 1. Collaborate with teams across different departments, such as product development, sales, and creative, to guarantee a cohesive marketing strategy.
• 2. Produce and deliver regular analysis and reports, offering insights and recommendations to guide future marketing strategies and optimizations.

• Bachelor's degree in Marketing, Business, or related field
• At least 3-5 years of professional experience in Digital Marketing, Growth Marketing, or similar roles.
• Proven track record of developing and executing successful performance marketing campaigns that drive measurable results
• Strong analytical skills and proficiency in data analysis tools and techniques