Regional Business Unit Marketing Leader - Cosori

The Opportunity:

As the Regional (BU) Business Unit Leader, your role is crucial, owning business results related to sales growth and contribution margin, consumer engagement and referral, as well as brand clarity. You will lead the BU to success in the omni-channel sales, consumer insights, and content arenas.

As a key member of the Leadership Team, you’ll work closely with the regional General Manager, Functional Leads, and other senior business unit leaders on the product roadmap and business growth strategy, while rolling up your sleeves to ensure objectives are met (or exceeded!)

• Develop and execute initiatives related to:
• Marketing activities across the full spectrum of digital, social, influencers, PR, sales channel
• Content strategies that provide additional value to our hardware products and grow user community
• Consumer-related product and selling initiatives – finding the right product-market fit
• Define regional Strategy, Target Consumer, and Positioning for the related business unit
• Manage Marketing campaigns for the BU and ensure proper ROI and future learnings
• Manage Marketing budget for the BU
• Strategize product roadmap and business growth opportunities

• 15+ years of overall career experience with emphasis in Marketing, Product Marketing or General Management
• A blend of large company + startup experience, and the ability to understand the benefits and challenges of each
• Experience in a matrixed organization
• An in-depth understanding of the customer journey as it relates to Marketing (Social, Digital, DTC)
• Background in consumer-related goods, consumer electronics, or small home appliances
• A proactive, hyper-aggressive (but in a kind way) approach – make suggestions and propose solutions!
• Grit and determination
• A Strategist who is also excited to roll up his/her sleeves and execute on the strategies they create
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• Location: This is an onsite role based out of our Anaheim, CA office. Relocation considered for the right candidate.