Vice President of Marketing

Address: USA-ME-Scarborough-145 Pleasant Hill Rd
Store Code: General Administration (2760758)

Turns out a wonderful place to shop is also a wonderful place to work. Our associates are amazing and talented people, and no two are exactly alike, so we give them the tools they need to grow their careers and live balanced lives. Wherever your career takes you, you’ll find opportunities at every turn. Here, you can learn and grow, while always bringing your full self to work. Welcome to Hannaford .

The Vice President of Marketing is accountable for driving business results through brand/customer communications strategy (including public relations), calendar/event planning, regional marketing, category support, shopper marketing/vendor partnerships and innovation within stores and outside. This individual will be charged with delivering the overall marketing strategy, building a high-performance marketing team, galvanizing the Banner’s marketing resources to both build and leverage the company's business and executing the marketing and loyalty programs necessary to drive profitable sales. This individual must interpret, understand, and leverage customer data to manage sales and profits across the Brand and provide both strategic and hands-on direction to Hannaford’s overall sales and marketing efforts.

The Vice President of Marketing is responsible for working collaboratively across other vital functions including retail operations and merchandising, to ensure that all parties are driving the Hannaford's brand and reputation in a consistent manner and programs are well executed in the store. The individual must make recommendations to the Executive team with solid rationale and gain organizational alignment to brand strategies across functions at multiple levels of the organization in addition to assuring that positive and proactive relationships are maintained among the various constituencies of the marketing function within the Banner will be critical to this leader's success.

KEY RESPONSIBILITIES INCLUDE
Shape Overall Brand Marketing Plan and Performance

• Manages the development and execution of the annual creative marketing plan and programs designed to achieve maximum efficiency and consumer impact while ensuring agreed upon sales and market share objectives are within approved budget
• Develops regional marketing plans which deliver a competitive advantage in each respective marketplace, while leveraging the core strength of the Brand identity, as well as the long-term marketing plan to ensure that Hannaford maintains a competitive advantage by meeting the needs of their targeted consumer
• Responsible for driving brand development and customer experience in line with corporate goals, while driving significant change across the entire functional area, leading the development and implementation of specific market plans for new store openings, market expansion and competitive reactions when required
• Monitors, evaluates and communicates marketing program results and appropriately applies learning to future strategy and programs
• Collaborates with the Vice President of Marketing for Peapod Digital Labs when appropriate.

Ensure Sales Growth and Financial efficiency

• Develops both short and long-term plans which fuel sales growth, market share, customer traffic, average transaction ring and customer satisfaction.
• Understands Hannaford’s pricing strategy and deliver established sales targets by customer segment
• Champions a brand position which grows same-store sales and builds the brand reputation
• Achieves utmost financial efficiency in negotiating and coordinating contracts with various media.

Execute Brand Communications & Advertising

• Owns Brand communications and monitors all company advertising relative to the standards of ethics, good taste and social responsibility
• Develops advertising promotion to build retail traffic and increase sales and consumer awareness across a broad range of outlets and locations
• Leads the Marketing team in the development of both chain-wide as well as region-specific advertising, merchandising, third-party initiatives, in-store design and format tests/pilots
• Leads the team efforts in the development of electronic, digital and print advertising to include:

Copy strategy, creative development and commercial production
Media planning and budgeting
Enhancing the image of the brands equity as defined by the strategic plan
Building targeted customer traffic
Meeting contribution goals

Expand Consumer Awareness, Community Relations Outcome & Loyalty program

• Creates and executes all region-specific consumer strategies and serves as the “consumer conscience” connecting this mindset to all that the team produces
• Works closely with the category management team to ensure that broad strategic initiatives are meeting Hannaford's various consumer needs
• Develops community relations strategy, manages community relations events, facilitates and manages community donation requests, manages annual local contribution budget and advises stores on community program opportunities to build the brand image and enhance the community image scores in all markets
• Identifies customer targets and directs the design, development, execution and refinement of the Hannaford Loyalty program and digital plan necessary to drive profitable sales-driving programs through store brand, geographic regions, category and segments
• Leads the team to develop new loyalty strategies, gets vendors involved and creates truly incremental and margin enhancing selling programs.

Create an environment to attract, retain, and engage the best talent

• Provides proactive leadership, motivates employees and functions as an effective advocate for change and growth
• Recruits, trains and develops leaders in the classical marketing function
• Develops a can-do, goal-oriented, entrepreneurial environment that stresses employee performance, teamwork, management credibility and success
• Cultivates a high-performance team through process, discipline, coaching and feedback
• Exemplifies “leading the function” leadership capabilities (i.e. inspire people and groups, develop functions, mobilize with shared purpose, champion change and shape function strategy
• Embodies our partnership behaviors (i.e. commit to shared outcomes, partner across boundaries, empower our people and teams, and team seamlessly).

The ideal candidate possess, at a minimum, the following qualifications and attributes:

• A change agent with 10+ year proven success building consumer-based brand equities, e-retail strategies and retail business transformations as well as managing a full complement of marketing functions including but not limited to market research, advertising, promotions
• Significant Retail and/or FMCG industry expertise within companies generating several billion in sales/revenues
• Experience successfully leading a sizeable team of professionals
• A demonstrated ability to work collaboratively across multifunctional teams and with key internal and external stakeholders
• Capable of providing oversite for Marketing and Brand Management initiatives consistent with business objectives and metrics
• Strong interpersonal and communications skills (including verbal, written, and presentation) in order to inspire and influence a diverse workforce, quickly gaining the respect of individuals at all levels connecting deeply with the merchandising teams as well as the vendor community as a whole
• Deep knowledge and insight of key and contemporary trends, processes, roles, and responsibilities across the entire marketing spectrum
• Experienced using customer and market data and insights to identify opportunities to build marketing strategies that drive sales and build brand equity
• Experience successfully managing through ambiguity, working within matrixed, fast-moving, omnichannel, and customer centric environment
• Passion for, and commitment to, strategically transforming businesses as well as leading and embracing positive change
• Internal and external customer oriented, capable of understanding customer needs, exceeding customer expectations and confirming customer satisfaction
• Capable of shifting gears between short and long-term priorities in order to successfully deliver on the short-term needs while still achieving mid- and long-term objectives,
• Establishes priorities and effectively allocates and focuses marketing resources to achieve business and brand goals
• Known and well respected in marketing circles through organizational affiliations, publications.

EDUCATIONAL REQUIREMENTS
A Bachelor’s degree in marketing or business from a university is required. An MBA or Master’s Degree in a related field is strongly preferred.

LOCATION
This role is located at the Hannaford Headquarters in Portland, ME.

Hannaford provides equal opportunity in employment to all associates and applicants for employment without regard to race, religion, color, sex (including pregnancy, childbirth and related conditions) age, veteran status, national origin, sexual orientation, gender identity and gender expression family disability, or any other characteristic provided by law.
If you have a disability and require assistance in the application process, please contact the location in which you would like to apply.

Job Requisition: 291192_external_USA-ME-Scarborough_2212023