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Affluent Product Management CVP, Director - job 2 of 2

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Job Summary

The Director of Affluent, Product Management will be responsible for defining and executing the framework for supporting Visa’s affluent card products. This role will focus on delivering tangible value through compelling benefits, loyalty programs including offers, points earn and burn, and exclusive sponsorship access, perks, and hospitality. The Director will work collaboratively with regional and local product teams to tailor the framework to their respective markets while maintaining a consistent brand and value proposition. Additionally, the Director will ensure the effective execution of the framework and strategy in partnership with the benefits, sponsorships, and loyalty teams.

Responsibilities

  • Framework Development: Define and develop a framework for supporting affluent card products with tangible value derived from compelling benefits, loyalty offers, points earn and burn, and sponsorship access, perks, and hospitality.
  • Collaboration: Work closely with regional and local product teams to tailor the framework to meet market-specific needs while maintaining commonality to support Visa’s brand and value propositions.
  • Execution: Partner with the benefits, sponsorships, and loyalty teams to ensure the effective execution of the framework and strategy.
  • Improvement and Innovation: Actively participate in initiatives to improve the coverage and quality of benefits and sponsorships, ensuring they are backed by a compelling business model that supports ongoing investment and refreshment to stay current.
  • Stakeholder Management: Engage with key stakeholders, including regional counterparts, corporate strategy, marketing, client services, finance, pricing, legal, and compliance, to drive product differentiation, consumer activation, and engagement.
  • Thought Leadership: Provide thought leadership and strategic direction to enhance the overall value proposition of affluent card products.
  • Performance Monitoring: Develop and monitor financial performance indicators for affluent card products, including gross/net revenue targets, A&P budgets, and product metrics.
  • Business Planning: Contribute to business planning, management reporting, analytics, budget management, and adherence to compliance standards across all activities.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Basic Qualifications

  • 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD

Preferred Qualifications

  • 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD
  • Experience in financial services, fintechs, telecom, retail, and e-commerce is advantageous.
  • Proven experience in P&L ownership with a sharp understanding of macroeconomics, consumer behavior, product operations, and business processes.
  • Established credentials in delivering product and business solutions with a keen interest in payment technology and innovation.
  • Sound business acumen, analytical skills, and a keen understanding of new technology payment business models and profitability drivers.
  • Excellent direct and indirect team building and leadership skills, managing local and remote team members as well as “dotted line”/extended team members in Visa’s global regions.
  • Master’s Degree in business, engineering, or a related field is preferred.

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 178,400 to 258,750 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$218575 / YEARLY (est.)
min
max
$178400K
$258750K

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What You Should Know About Affluent Product Management CVP, Director, Visa

Welcome to Visa, a world leader in payments and technology! We’re on the lookout for an innovative and dynamic Director of Affluent Product Management based in beautiful Foster City, California. In this pivotal role, you’ll shape the future of our affluent card products, ensuring they deliver unmatched value through exclusive benefits, loyalty programs, and engaging sponsorship opportunities. You will collaborate with local and regional teams to adapt our offerings to market needs while upholding the Visa brand's integrity. Your strategic mindset will drive the execution of our framework, partnering with various teams to ensure we remain at the forefront of the financial services landscape. You won’t just manage programs; you’ll lead initiatives that elevate customer engagement and satisfaction. With your extensive background in P&L management and a thorough understanding of consumer behavior, you’ll bring fresh ideas to the table that enrich our product offerings. We pride ourselves on being a purpose-driven organization that fosters innovation, and in return, we offer a flexible hybrid work environment, competitive salary, and comprehensive benefits that cater to your well-being. Join us at Visa and make a tangible impact on how the world pays and gets paid. Be part of a team that uplifts everyone, everywhere!

Frequently Asked Questions (FAQs) for Affluent Product Management CVP, Director Role at Visa
What are the responsibilities of the Director of Affluent Product Management at Visa?

The Director of Affluent Product Management at Visa is responsible for developing and executing a strategic framework for affluent card products. This includes creating compelling loyalty programs, enhancing benefits, and driving engaging sponsorship opportunities. You will collaborate with regional teams to ensure that the product offerings meet local market needs while aligning with Visa's brand values. Your role will also involve stakeholder management, performance monitoring, and thought leadership to elevate the overall value of the affluent card line.

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What qualifications are preferred for the Director of Affluent Product Management at Visa?

Visa prefers candidates for the Director of Affluent Product Management position with 12 or more years of experience and at least a Bachelor's Degree, or significant experience with an Advanced Degree. Ideal candidates will have a background in financial services, fintech, or retail, alongside proven experience in P&L management and a strong understanding of payment technologies and consumer behavior.

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How does the Director of Affluent Product Management at Visa contribute to business strategy?

In the role of Director of Affluent Product Management, you will contribute significantly to Visa’s business strategy by delivering product differentiation and consumer engagement strategies. You will link product benefits and sponsorships tied to a clear business model, allowing Visa to stay ahead in the financial services market with valuable insights and innovation.

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What is the work environment like for the Director of Affluent Product Management at Visa?

The work environment for the Director of Affluent Product Management at Visa is hybrid, offering flexibility in work hours with a mix of office and remote work. You can expect to work collaboratively with a diverse team while engaging with key stakeholders across the organization to drive your initiatives forward.

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What kind of performance metrics will the Director of Affluent Product Management at Visa be responsible for?

As the Director of Affluent Product Management, you will develop and monitor various financial performance indicators for affluent card products. This includes tracking gross and net revenue targets, analyzing budgets, and assessing product metrics to ensure that the strategies implemented are profitable and meet Visa's business objectives.

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Common Interview Questions for Affluent Product Management CVP, Director
Can you describe your experience with product management in the financial services sector?

When discussing your experience, focus on specific products you've managed, highlighting how they benefited the organization. Ensure to include metrics or outcomes that demonstrate your success and how your strategic decisions positively impacted product performance.

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How do you handle cross-functional collaboration when working on product development?

Illustrate a specific instance where you successfully collaborated across teams, detailing the communication methods you used, how you aligned everyone towards a common goal, and the results from your collaborative efforts.

Join Rise to see the full answer
What strategies would you implement to enhance the loyalty programs at Visa?

Discuss your approach by outlining innovative ideas to attract affluent customers, such as personalized offers, enhanced rewards, or partnerships. Be sure to explain how these strategies align with Visa's values and enhance consumer engagement.

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How would you prioritize competing projects in a fast-paced environment?

Emphasize using a balanced approach by analyzing project impact, stakeholder needs, and strategic alignment with Visa's goals. You might discuss a framework you follow, such as prioritizing based on customer value or return on investment.

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What is your approach to monitoring product performance and making adjustments?

Highlight the importance of data-driven decisions by discussing how you utilize analytics tools to track product performance. Mention how you make necessary adjustments based on KPIs and consumer feedback to drive continuous improvement.

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Can you share an experience that demonstrates your leadership skills in managing a team?

Provide an example of a time when you successfully led a team, focusing on how you motivated them, resolved conflicts, and achieved objectives. This showcases your ability to inspire a results-oriented culture.

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What do you believe is the future of payment technology?

Articulate your vision for the future of payments, discussing trends such as digital wallets, biometrics, or AI, and how they will shape consumer behavior. It’s essential to connect your thoughts with Visa’s innovative direction.

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How do you assess the needs of affluent customers in product development?

Discuss methods such as market research, surveys, and competitive analysis to understand affluent customer pain points. Emphasize how this insight translates into product features that add real value for your consumers.

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What challenges have you faced in product management, and how did you overcome them?

Share a specific challenge you encountered, focusing on your problem-solving process. Discuss the steps you took to analyze the issue, the solutions you implemented, and the positive outcomes resulting from your actions.

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Why are you interested in the Director of Affluent Product Management position at Visa?

Share your passion for working within the financial technology space and how Visa’s vision aligns with your career aspirations. Highlight your enthusiasm for the impact you can make in enhancing affluent card products and the overall customer experience.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 24, 2025

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