B2B & Product Marketing Manager (NA) - job 10 of 11

The B2B & Product Marketing Manager at Visa Direct is responsible for developing and executing B2B marketing strategies tailored for key audience segments. This includes collaborating closely with product and sales teams, creating marketing materials such as sell sheets and pitch decks, and leading marketing campaigns that utilize various channels. The manager also tracks performance metrics to refine marketing efforts and contributes to budget planning.

To excel as a B2B & Product Marketing Manager at Visa Direct, candidates should have a strong background in B2B product marketing, proven experience in developing high-performing marketing programs, and excellent communication and project management skills. A degree in marketing or a related field is often preferred, along with a proactive, solutions-oriented mindset.

The B2B & Product Marketing Manager at Visa Direct has a direct impact on revenue generation by translating business objectives into targeted marketing plans that address core audience needs. By developing effective campaigns and sales materials, this role helps generate leads and enhances client conversations, ultimately driving sales and contributing to overall business success.

A candidate for the B2B & Product Marketing Manager role at Visa Direct can expect to collaborate extensively with cross-functional teams, including product, sales, and marketing agencies. This position requires strong teamwork and communication skills to ensure all marketing efforts are aligned with business goals and audience needs.

The B2B & Product Marketing Manager role at Visa Direct is a hybrid position, allowing you to enjoy flexibility. The exact expectation of in-office days will be determined by your Hiring Manager, ensuring a balance between in-person collaboration and remote work.

To create an effective B2B marketing strategy, I first conduct market research to identify target audiences and understand their needs. Then, I collaborate with product and sales teams to align on objectives and create tailored messaging. I prioritize utilizing various channels and platforms to maximize reach, while continuously analyzing performance metrics to optimize the strategy.

Collaboration is crucial for the B2B & Product Marketing Manager role. Engaging with product, sales, and marketing teams ensures we develop cohesive strategies that resonate with our target audience. Open communication and teamwork enable us to create compelling campaigns and materials that drive engagement and leads.

Certainly! I have effectively managed multiple marketing projects simultaneously, utilizing tools and frameworks to track tasks and deadlines. By prioritizing communication with stakeholders, I ensure that projects stay on schedule and budget while meeting quality standards.

I frequently use analytics platforms to assess campaign performance, focusing on key metrics like lead generation, conversion rates, and return on investment. By analyzing these metrics, I can identify areas for improvement and inform future marketing strategies.

Staying informed on industry trends is vital for success. I regularly read marketing publications, participate in webinars, and network with industry professionals. Additionally, I subscribe to thought leaders in B2B marketing to gain insights that can enhance our strategies.

I’ve found that utilizing a mix of content marketing, email campaigns, and social media advertising can be highly effective for lead generation. Tailoring the messaging to align with audience pain points is key to engaging potential leads and driving conversions.

Absolutely! In a previous role, I led a product launch campaign that combined email marketing, webinars, and targeted social media ads. By creating a compelling call to action and providing valuable content, we exceeded lead generation goals by 30% and significantly boosted product awareness.

I see feedback as a valuable component of the project process. I strive to foster an open dialogue with stakeholders, encouraging constructive criticism. I listen carefully and incorporate their suggestions to improve the project's outcomes while ensuring alignment with overall objectives.

In my previous roles, I’ve managed marketing budgets by setting clear goals and allocating resources strategically. I track expenditures carefully and make data-driven decisions to optimize spending, ensuring campaigns remain within budget while meeting performance targets.

I am excited about the impact Visa Direct has on the payments industry and its commitment to innovation. The opportunity to contribute my skills in B2B marketing and work with a talented team to drive growth aligns perfectly with my career goals and passion for impactful marketing.