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B2B & Product Marketing Manager (NA) - job 3 of 11

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The Visa Direct NA Marketing Team is seeking a highly motivated and resourceful Product Marketing Manager to focus on driving key growth initiatives for Visa Direct. The product marketer will support full-funnel B2B marketing strategy, working closely with cross-functional teams to address core audience needs and translate business objectives into marketing plans and activities that impact overall revenue generation. This role requires both strategic and creative thinking with excellent project management, communication and collaboration skills.

Seeking a candidate with a strong background in B2B product marketing and demonstrated experience in building high-performing marketing programs and a proactive, solutions-oriented mindset.

Responsibilities:

Develop the B2B marketing strategy for key audiences collaborating closely with product, sales teams, internal and external agency partners
Work with internal and external partners to develop messaging and creative assets to deliver the campaign strategy.
Produce sales materials such as product sell sheets, pitch decks, FAQs, demos, videos, technical slides, and other assets that enhance client conversations.
Lead the execution of key tactics to generate leads marketing campaigns leveraging Visa’s paid, owned and earned channels
Organize measurement, lead management and reporting to evaluate performance of efforts and its impact on business results and recommend optimizations
Support activities around key events and develop bespoke activations to help drive our sales efforts
Manage the marketing budget and assist with the annual planning process

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

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What You Should Know About B2B & Product Marketing Manager (NA), Visa

Are you a creative thinker with a passion for B2B marketing? Join the Visa Direct NA Marketing Team as a B2B & Product Marketing Manager and play a crucial role in driving key growth initiatives for our exceptional product. In this dynamic position in San Francisco, you’ll craft and implement a full-funnel B2B marketing strategy that meets the needs of our core audiences while translating business objectives into impactful marketing plans. As the ideal candidate, you'll have a proven track record in B2B product marketing, showcasing your ability to build high-performing marketing programs and maintain a proactive, solutions-focused mindset. Your day-to-day will involve collaborating with cross-functional teams to develop compelling messaging and creative assets, producing valuable sales materials that enhance client conversations, and executing campaigns across various channels to generate leads. You'll also take charge of measuring the effectiveness of our marketing efforts and providing insightful recommendations for optimization. Plus, you'll support key events and drive bespoke activations to amplify our sales initiatives, all while managing the marketing budget and contributing to annual planning processes. This hybrid role gives you the flexibility to balance in-office collaboration with remote work, making it an exciting opportunity to enhance your career while contributing to a leading financial services brand. Ready to make an impact at Visa? Let’s get started!

Frequently Asked Questions (FAQs) for B2B & Product Marketing Manager (NA) Role at Visa

What are the key responsibilities of a B2B & Product Marketing Manager at Visa?

As a B2B & Product Marketing Manager at Visa, you will be responsible for developing and executing comprehensive B2B marketing strategies tailored to key audiences. Your role includes collaborating with product and sales teams, creating impactful messaging and sales materials, leading marketing campaigns across various channels, and analyzing performance to optimize results. Additionally, you will support key events and manage the marketing budget to ensure alignment with business goals.