B2B & Product Marketing Manager (NA) - job 7 of 11

The B2B & Product Marketing Manager at Visa Direct is responsible for developing comprehensive B2B marketing strategies tailored to key audiences. This includes collaborating with various teams like product and sales to create effective messaging and marketing assets. The manager will also lead campaign execution to generate leads, manage the marketing budget, and analyze performance metrics to enhance business outcomes.

Candidates for the B2B & Product Marketing Manager role at Visa Direct should possess a strong background in B2B product marketing, excellent project management and communication skills, and a proven track record of creating high-performing marketing programs. Experience collaborating across teams and a proactive mindset are also essential for this position.

The B2B & Product Marketing Manager at Visa Direct plays a crucial role in revenue generation by translating business objectives into targeted marketing activities. This includes executing marketing campaigns that drive lead generation and ensuring that marketing efforts align with sales initiatives, ultimately impacting overall business performance positively.

In the B2B & Product Marketing Manager position at Visa Direct, you will create a variety of marketing materials including product sell sheets, pitch decks, demo videos, and technical slides. These materials are designed to enhance client conversations and effectively communicate the value of Visa Direct's offerings.

Yes, the B2B & Product Marketing Manager role at Visa Direct is a hybrid position. The exact number of in-office days will be determined by your Hiring Manager, allowing for flexibility while ensuring collaboration with your team.

To develop a B2B marketing strategy, I begin by understanding the target audience and their needs. I analyze market trends, competitor activities, and leverage insights from sales and product teams. Collaborating with stakeholders, I define key objectives and develop a multi-channel approach that includes messaging, campaigns, and asset creation tailored to drive engagement and lead generation.

Certainly! In a previous role, I led a campaign targeting small businesses for a new software product. We developed clear messaging that addressed their pain points and executed through webinars, email campaigns, and social media. This resulted in a 30% increase in leads and significantly exceeded our sales targets.

I measure success through key performance indicators (KPIs) such as lead generation numbers, conversion rates, and return on investment (ROI). I also utilize tools for tracking engagement metrics and feedback, allowing me to provide actionable insights and recommend optimizations to improve ongoing initiatives.

Collaboration is essential! By working closely with product, sales, and external partners, I ensure that our marketing strategies are aligned and effective. Open communication fosters creativity and brings diverse perspectives, ultimately enhancing the quality and impact of our marketing initiatives.

I prioritize tasks based on urgency and strategic importance. I utilize project management tools to track deadlines and progress. Regular check-ins with my team help ensure we’re aligned and can pivot when necessary. This structured approach allows me to efficiently manage multiple projects while maintaining quality.

I have extensive experience with digital marketing channels, including email marketing, social media, SEO, and content marketing. I believe in leveraging a mix of channels to optimize reach and engagement, tailoring content to fit each platform, and utilizing analytics to improve performance continually.

Creating compelling messaging involves understanding the customer's challenges and how our product solutions address them. I focus on clear and concise language that highlights benefits and uses testimonials or case studies to build credibility. Tailoring the messaging to resonate with specific audience segments is key to engagement.

In previous roles, I have been responsible for managing marketing budgets, ensuring effective allocation of resources across campaigns. I track spending against forecasts and analyze the performance of each marketing initiative, making necessary adjustments to maximize ROI while achieving our marketing objectives.

I stay updated with the latest marketing trends through industry publications, attending webinars and conferences, and participating in professional groups. Engaging with industry thought leaders on platforms like LinkedIn also helps me gain fresh insights and innovative ideas that I can apply to my work.

I want to work at Visa Direct because I'm passionate about the intersection of technology and finance, and I admire Visa's commitment to innovation in payments. The opportunity to contribute to meaningful growth initiatives in this role excites me, and I believe my background in B2B marketing aligns perfectly with the goals of your team.