Consultant, Merchant and Acquirer - Marketing Services

The Consultant, Merchant and Acquirer - Marketing Services at Visa plays a crucial role in developing co-marketing programs that deliver measurable business outcomes. This position focuses on collaborating with key partners across Central Europe to create customized marketing strategies that align with both Visa's objectives and those of their clients.

Candidates for the Consultant, Merchant and Acquirer - Marketing Services role at Visa should possess experience in client-facing marketing within the payment industry, a strong educational background or equivalent experience, and excellent project management skills. Fluency in German and English is also essential for effective communication.

As a Consultant, Merchant and Acquirer - Marketing Services at Visa, you will conduct market assessments, develop engagement plans, execute marketing strategies, and manage budgets. You'll collaborate with various internal stakeholders and external clients, ensuring that all marketing efforts align with key priorities and drive successful results.

Visa promotes a culture of collaboration by encouraging strong working relationships among various stakeholders, including Sales and Visa Consulting teams. The Consultant, Merchant and Acquirer - Marketing Services will actively engage with clients, ensuring insights and strategies are shared effectively to inspire innovative marketing approaches.

The hybrid work model at Visa allows Consultants, Merchant and Acquirer - Marketing Services to enjoy the flexibility of alternating between remote work and office presence. This approach promotes a balanced work-life environment while ensuring strong collaboration and connection with team members and clients.

In the role of Consultant, Merchant and Acquirer - Marketing Services at Visa, you'll develop actionable marketing concepts leveraging research, data insights, payment trends, and various advertising and digital marketing solutions tailored to meet client needs and drive measurable success.

Visa offers abundant opportunities for career growth through hands-on experience with high-profile projects, collaboration with diverse teams, and continual professional development in the fast-paced payments industry, enabling you to advance your skills and build a rewarding career.

To develop a successful co-marketing program, I first assess the needs and goals of both Visa and the partner organization. I then conduct thorough market research to identify opportunities, followed by creating tailored engagement strategies that resonate with target audiences while aligning with overall business objectives.

My experience with B2B and B2B2C marketing strategies includes developing buy-in from stakeholders, crafting impactful marketing campaigns that communicate value, and implementing measurable performance metrics to evaluate success, consistently driving positive business outcomes.

The success of a marketing campaign can be measured using well-defined KPIs, such as targeted conversion rates, engagement metrics, customer feedback, and return on investment (ROI). Analyzing these data points allows me to assess effectiveness and make necessary adjustments for future campaigns.

In a previous role, I developed a co-marketing initiative that combined digital advertising with in-store promotions for a key partner. By leveraging data insights and consumer trends, we saw a significant increase in engagement and sales, achieving a ROI of over 200%. This program highlighted my ability to link marketing strategies with tangible results.

Building strong client relationships starts with understanding their needs and objectives. I prioritize open communication, regular check-ins, and proactive support, ensuring that clients feel valued and that their voice is heard through collaboration and shared successes.

Data is the backbone of my marketing strategy development. I rely on data analytics to identify trends, measure performance, and refine targeting efforts. By leveraging consumer insights, I am able to create more effective and relevant marketing strategies that resonate with audiences.

I stay updated on industry trends by engaging with professional networks, attending industry conferences, subscribing to relevant publications, and participating in webinars. This commitment allows me to gather insights and bring forward-thinking strategies to my marketing initiatives.

I have extensive experience managing marketing budgets and forecasts, ensuring that resources are allocated efficiently across different channels and projects. I regularly track expenditures, adjust forecasts based on performance metrics, and collaborate with finance teams to maintain fiscal responsibility.

My approach to creative problem-solving involves brainstorming innovative ideas through collaboration with diverse teams, leveraging feedback, and considering numerous perspectives. This flexibility fosters a creative environment where solutions can emerge, allowing us to adapt rapidly to market changes.

I am excited about the opportunity to work for Visa due to its reputation as a leader in the payment industry, its commitment to innovation, and the potential to make a significant impact through strategic marketing initiatives. I value Visa's mission of uplifting everyone, everywhere, and I see myself aligned with that purpose.