Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.
Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.
The Experiential Marketing team develops and oversees global B2C activations including but not limited to Olympic and Paralympic Games, FIFA, NFL and Visa Live At music series. This team is leading the transformation of the Visa brand in the hearts and minds of consumers by creating compelling, unique and meaningful experiences in real life and through digital extensions. We are on a journey to embrace the emerging and accelerating trends of pop culture, and position Visa as the best way to pay and get paid. Through experiential marketing, we are generating greater preference for the Visa brand.
The Global Experiential and Entertainment Marketing Director position will lead the strategic planning and execution of experiential marketing campaigns, including but not limited to events, consumer engagement activities, sponsorships, and partnerships.
This job greatly hinges on cross-functional collaboration, making physical presence in the office critical for optimum performance and effective teamwork.
Essential Functions (include but not limited to):
Responsible for the development and execution of premium experiences from client to brand to consumer.
Support centralized management of the experiential program across all sports sponsorship verticals: Olympics, FIFA and NFL as well as emerging platforms such as music.
Collaborate with cross-functional teams on the development and seamless execution of experiences.
Assist in tracking and measuring the performance of experiential marketing campaigns and make recommendations for strategy adjustments to optimize results.
Manage budget allocation and spending for experiential marketing activities.
This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.
Basic Qualifications:
Preferred Qualifications:
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 143,700 to 220,000 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...
246 jobsSubscribe to Rise newsletter