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Manager, Merchant Business Development - job 2 of 20

This is an exciting time to join Visa's U.S. Client Marketing team, as we focus on developing new relationships and deepening existing relationships with our merchant and cobrand clients. As part of the North America Marketing organization, the team is transforming client engagement through a proactive, results-driven approach.

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired.  You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

  • You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.
  • You will support marketing-related project scoping and requirements while aligning with client 
  • You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 
  • You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.) 
  • You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients
  • You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support
  • You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.
  • You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.
  • You will manage the budget/finance process as part of the marketing campaign execution  
  • You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Average salary estimate

$105000 / YEARLY (est.)
min
max
$90000K
$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Manager, Merchant Business Development, Visa

At Visa, we're thrilled to invite applications for the position of Manager, Merchant Business Development located in Foster City. This role is an exciting opportunity to become part of our U.S. Client Marketing team, which is pivotal in forging new relationships and nurturing existing ones with our merchant and cobrand clients. The Manager will play a crucial role in optimizing Visa's marketing expertise, platforms, and initiatives to address and overcome our clients' business challenges effectively. Not only will you be responsible for executing innovative marketing strategies and partnership initiatives, but you will also deliver thought leadership and programs aimed at driving revenue. A significant part of your mission will involve collaborating with diverse teams across the organization, including Sales, Product, Analytics, and more, ensuring seamless execution of marketing plans that meet both Visa's and our client's business objectives. With a focus on results and client engagement, this role is ideal for someone who thrives in a dynamic, fast-paced environment and possesses a problem-solving mindset. If you have a track record of successful independent and collaborative work, and a passion for creative solutions, we encourage you to explore this opportunity to contribute to Visa's mission. Join us and help shape the future of payments while growing your career in marketing!

Frequently Asked Questions (FAQs) for Manager, Merchant Business Development Role at Visa
What are the key responsibilities of the Manager, Merchant Business Development at Visa?

The Manager, Merchant Business Development at Visa is responsible for developing and executing marketing strategies tailored for merchant and cobrand clients. This includes planning partnership initiatives, optimizing marketing resources, leading project management from inception to completion, and collaborating with cross-functional teams to implement impactful marketing solutions that drive business growth.

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What qualifications are necessary for the Manager, Merchant Business Development role at Visa?

Candidates for the Manager, Merchant Business Development position at Visa should have a strong background in marketing, excellent project management skills, and the ability to collaborate across various departments. A proven track record of developing innovative marketing strategies, familiarity with data analysis, and a strong ability to adapt in fast-paced environments are also essential.

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How does the Manager, Merchant Business Development at Visa support client growth?

The Manager, Merchant Business Development supports client growth by providing tailored marketing advisory services, leveraging Visa's analytics and industry insights, and facilitating the execution of successful marketing campaigns designed to enhance engagement and drive revenue for clients through innovative lifecycle marketing strategies and effective utilization of sponsorship assets.

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What type of environment does the Manager, Merchant Business Development at Visa work in?

The Manager, Merchant Business Development at Visa works in a hybrid environment that values collaboration and results. This role involves collaborating with various teams and managing multiple projects in a dynamic and highly matrixed work setting, which demands adaptability and a proactive attitude to achieve success.

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What growth opportunities exist for the Manager, Merchant Business Development at Visa?

Visa offers ample growth opportunities for the Manager, Merchant Business Development, including professional development programs, exposure to high-impact projects across different teams, and the chance to enhance critical marketing skills. As you drive successful client engagements, there are also potential paths for career advancement within the U.S. Client Marketing organization.

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Common Interview Questions for Manager, Merchant Business Development
Can you describe your experience with managing cross-functional marketing projects?

In answering this question, provide specific examples of past projects where you collaborated with multiple departments. Discuss how you ensured effective communication, aligned goals across teams, and managed timelines successfully.

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How do you approach developing marketing strategies for different clients?

When asked this, explain your process for understanding client needs, analyzing their market position, and leveraging Visa’s resources. Emphasize your use of data-driven insights to craft targeted marketing strategies.

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What methods do you use to measure the success of marketing campaigns?

Discuss your experience with key performance indicators (KPIs) and analytics tools. Mention specific metrics you've used in previous campaigns to evaluate success and how you adjust strategies based on those insights.

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Describe a time you had to deliver difficult feedback to a client or team member.

Here, share a situation where you diplomatically communicated feedback, focusing on your approach to maintaining professionalism. Highlight the importance of constructive feedback in achieving collaborative results.

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How do you stay current with marketing trends, especially in the payments industry?

Respond by detailing the resources you rely on, such as industry publications, online courses, and professional networks. Convey your enthusiasm for ongoing learning and adapting to trends that can affect client strategies.

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Can you give an example of a successful sponsorship campaign you managed?

Talk about a specific campaign, outlining your role, strategies implemented, and results achieved. Highlight any challenges faced and how you overcame them to deliver a successful outcome.

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What tools or software do you find essential for project management?

Discuss project management software you have experience with, explaining how these tools help you track project timelines, manage tasks, and communicate with stakeholders effectively. Mentioning specific tools may demonstrate your familiarity with industry standards.

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How do you ensure alignment with client expectations throughout a project?

Emphasize your proactive communication style, scheduling regular check-ins with clients, and soliciting feedback at different stages of project development to ensure outcomes align with their needs.

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What techniques do you use for effective problem-solving in your projects?

Describe your framework for problem-solving, including identifying root causes, brainstorming solutions, and applying logical analysis. Provide an example of a challenge you faced and the outcome of your approach.

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How do you prioritize multiple projects with conflicting deadlines?

Explain your approach to prioritizing workloads, such as evaluating project impact, deadlines, and resource availability. Providing insights on time management strategies will demonstrate your organizational skills and ability to handle pressure.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 4, 2025

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