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Marketing Analyst, US Client Marketing, Community - job 2 of 2

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on developing new partnerships and deepening relationships with established Issuers, Group Service Providers, and Processors.

As part of the U.S. Marketing Services team, the Marketing Coordinator, Business Development, U.S. Client Marketing Community Issuers, Group Service Providers, and Processors will support the development, sell-in and program management of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting partnership relationships with Visa’s issuer, processor and group service provider clients, and building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on business development efforts in the Community space.

The U.S. Client Marketing team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the team, the Marketing Coordinator, Business Development, will be responsible for a supporting role in prospecting, pricing, and selling in marketing solutions for Visa’s issuer/GSP/Processor clients, while also working closely with the Marketing Delivery team on oversight of program execution and management. The Marketing Coordinator, Business Development will engage partner teams across Visa with oversight of execution on marketing programs to help grow our clients’ payment card business and support in driving incremental client and Visa revenue.

The Marketing Coordinator must be able to thrive in a dynamic, fast-moving and highly matrixed environment. You are results-oriented, flexible, and have a “can do”, positive attitude. Additionally, you possess a strong track record in working collaboratively with internal team members, stakeholders and external clients.  You should be detail oriented and will be responsible for support in planning marketing strategies and partnership initiatives to grow Visa’s business with Visa’s clients, through the activation of Visa marketing analyses, platforms/initiatives and strategic use of Visa’s sponsorship assets. In addition, you should be confident in communicating directly with clients through conference calls, video conferences, or in-person meetings. You will support important administrative functions across multiple platforms including managing budgets, using Visa tools & applications and financial reporting.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

Qualifications

Basic Qualifications

  • 2 or more years of marketing and project management experience with a bachelor's degree or Advanced Degree (e.g. Masters, MBA, JD, MD)

 

  • You have prior experience in business development
  • You have prior experience in designing and executing multichannel marketing campaigns (i.e., paid social, search engine marketing, paid social, email, direct mail etc.) across the marketing lifecycle (acquisition, usage, retention, loyalty)
  • You have prior experience in managing agency partner relationships as part of client program development


Preferred Qualifications

  • 3-5 years of work experience with a bachelor’s degree or more than 2 years of work experience with an advanced degree (e.g. Masters, MBA, JD, MD)
  • Your work experience is closely related to marketing and project management
  • Team player with experience coordinating cross functional, end-to-end projects that included a high level of detail and ability to ensure project deadlines and budgets are met
  • Self-motivated and proactive in asking questions / proposing solutions
  • Strong process orientation: able to create processes from scratch and able to identify and drive continuous improvements
  • Highly proficient in Excel, Word, and PowerPoint: you’re comfortable managing spreadsheets, devising formulas, creating pivot tables, and performing data analysis, while also building executive and client presentations
  • Strong written and verbal communication skills, you create visually clear, concise, and insightful work product and are comfortable presenting to senior leaders
  • A relationship builder who earns the trust and rapport of partners at multiple levels
  • Ability to thrive in high pressure situations and a fast paced and matrixed environment while being level-headed under pressure
  • Comfortable juggling multiple projects and quick to adapt to shifting priorities
  • Ability and initiative to self-manage when necessary and ability to multitask to support multiple efforts as needed
  • Experience running meetings with internal and external stakeholders
  • Ensure compliance and process correctness of projects to adhere to Visa key controls and brand standards
  • Digital marketing experience a plus

Additional Information

Work Hours: Varies upon the needs of the department.

Travel Requirements: This position requires travel 5-10% of the time.

Mental/Physical Requirements: This position will be performed in an office setting.  The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer.  Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.  Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law, including the requirements of Article 49 of the San Francisco Police Code.

U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 89,900 to 121,600 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401 (k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Average salary estimate

$105750 / YEARLY (est.)
min
max
$89900K
$121600K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, US Client Marketing, Community, Visa

If you're on the hunt for a thrilling opportunity, look no further than Visa, where you can step into the exciting role of a Marketing Analyst on the U.S. Client Marketing, Community team! Located in vibrant Ashburn, VA, this position is perfect for someone eager to dive into the dynamic world of payments and technology. At Visa, we pride ourselves on our mission to uplift everyone, everywhere, and as a Marketing Analyst, you'll be at the forefront of driving impactful marketing initiatives that strengthen our relationships with issuers, processors, and group service providers. This isn't just any job; it's an adventure where you'll support the development and management of innovative client programs, optimizing Visa's marketing platforms. You'll collaborate closely with versatile teams, working in a fast-paced, matrixed environment that thrives on creativity and results. Your keen ability to communicate confidently with clients will shine as you help grow their payment card business and drive incremental revenue. With 2-5 years of marketing and business development experience, you're not just a team player but a proactive strategist ready to create powerful co-marketing plans. If you're detail-oriented, self-motivated, and looking forward to making a decisive difference at a global leader like Visa, we can't wait for you to join our talented team and experience the Life at Visa!

Frequently Asked Questions (FAQs) for Marketing Analyst, US Client Marketing, Community Role at Visa
What does a Marketing Analyst do at Visa in Ashburn, VA?

A Marketing Analyst at Visa in Ashburn, VA, plays a vital role in developing and managing client programs that enhance the use of Visa's marketing platforms. They support partnership relationships with issuing clients and create co-marketing plans to meet business goals. This position requires a blend of analytical thinking and project management to effectively support Visa’s clients.

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What qualifications are needed for the Marketing Analyst position at Visa?

To qualify for the Marketing Analyst position at Visa, candidates usually need 2-5 years of marketing and project management experience, a bachelor’s degree, and experience in business development. Familiarity with digital marketing and strong communication skills are also essential for success in this dynamic role.

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What are the key responsibilities of the Marketing Analyst at Visa?

Key responsibilities of the Marketing Analyst at Visa include managing client relationships, supporting program execution, planning marketing strategies, and collaborating across various teams to grow Visa's business. Additionally, healthily managing budgets and ensuring compliance with Visa's standards is crucial.

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What kind of work environment can I expect as a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, you can expect a hybrid work environment in Ashburn, VA, allowing for flexibility between remote work and time in the office. You'll be part of a fast-paced culture that encourages creativity, teamwork, and continuous improvement.

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How can I prepare for an interview for the Marketing Analyst position at Visa?

To prepare for an interview for the Marketing Analyst position at Visa, candidates should research the company's marketing strategies, understand Visa’s role in the global payments industry, and be ready to showcase their marketing project management experiences. Highlighting collaboration skills and relevant success stories can also be beneficial.

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What opportunities for growth are available for a Marketing Analyst at Visa?

At Visa, a Marketing Analyst has numerous opportunities for professional growth, including exposure to various marketing initiatives, cross-functional collaboration, and the chance to develop campaign strategies. Employees are encouraged to learn and advance, making it an ideal environment for career development.

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Is travel required for the Marketing Analyst role at Visa?

Yes, the Marketing Analyst role at Visa may require travel 5-10% of the time. This could involve attending client meetings or marketing events, providing opportunities to engage directly with stakeholders and enhance professional relationships.

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Common Interview Questions for Marketing Analyst, US Client Marketing, Community
Can you describe your experience with multichannel marketing campaigns as a Marketing Analyst?

When discussing your experience with multichannel marketing campaigns, focus on specific campaigns you've managed, including the strategies, platforms used, and the outcomes achieved. It’s important to highlight your ability to adapt and optimize strategies based on analytics and audience feedback.

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How do you prioritize tasks when managing multiple projects as a Marketing Analyst?

To prioritize tasks while managing multiple projects, discuss how you assess project timelines, stakeholder priorities, and potential impact. Illustrate your organizational skills with examples, perhaps mentioning tools you utilize, such as spreadsheets or project management software.

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How do you approach building and maintaining client relationships?

Approaching client relationship building involves understanding their needs and goals first. Share examples of how you’ve maintained open lines of communication, proactively addressed challenges, and celebrated successes together to enhance trust and rapport.

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Describe a time you had to analyze data to improve a marketing campaign.

When describing a time you analyzed data to improve a campaign, detail the metrics you examined, your analytical process, and the decisions you made based on the insights gained. Be sure to outline the impact your changes had on the campaign’s performance.

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What tools and technologies do you use for project management?

Discuss the project management tools and technologies you have experience with, such as Asana, Trello, or Microsoft Project. Emphasize your proficiency in using these tools to facilitate communication, track progress, and ensure project timelines are met.

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How do you ensure compliance with brand standards in marketing materials?

Ensuring compliance with brand standards involves having a thorough understanding of the brand guidelines and processes in place for material review. Discuss your experience in creating checklists or workflows that facilitate adherence to company and regulatory requirements.

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Can you give an example of a successful co-marketing plan you've developed?

When providing an example of a successful co-marketing plan, detail the objectives, audience targeted, and collaborative efforts with partners. Highlight the metrics that illustrate the success of the plan and any adjustments made along the way to optimize outcomes.

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What role does creativity play in your marketing strategy as a Marketing Analyst?

Creativity plays a significant role in crafting compelling marketing strategies. Share instances where your creative ideas led to innovative campaigns or solutions, emphasizing how they aligned with the overall business goals and resonated with the target audience.

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How do you handle feedback from clients or stakeholders?

Effective feedback handling involves an open mindset and a proactive approach. Discuss your strategies for receiving, processing, and implementing feedback, along with a specific example of a time when stakeholder input improved a project’s outcome.

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What are your strategies for analyzing the effectiveness of marketing initiatives?

When discussing strategies for analyzing marketing effectiveness, explain the various metrics you track, such as conversion rates or ROI. You may also touch on how you use these insights to refine future campaigns, demonstrating a strong analytical mindset.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
November 27, 2024

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