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Marketing Coordinator, U.S. Client Marketing - job 15 of 24

This is an exciting time to join Visa's U.S. Marketing Services team, as we strengthen our focus on deepening relationships with established Issuer and Merchant Clients and launch Visa products with partners in Fintech.

The U.S. Marketing Services team, part of the overall North America Marketing organization, is transforming how we partner with clients to drive engagement, through a proactive and results driven marketing approach. As part of the U.S. Marketing Services team, the Marketing Coordinator, U.S. Client Marketing will support the development and execution of client programs that optimize the use of Visa marketing platforms/initiatives.

This Coordinator is responsible for supporting the partnership with Visa’s Merchant Clients while simultaneously building best-in-class co-marketing plans that support business goals for both Visa and its clients. This position fills a key role in our expanded focus on client marketing efforts.

The Coordinator is expected to excel in a dynamic and highly collaborative environment. This individual should be results-driven, adaptable, and maintain a positive, proactive mindset. It is essential that the Analyst has a proven history of effective teamwork with both internal colleagues and external clients.

The Coordinator must be meticulous and considerate when generating client materials, demonstrating proficiency in Microsoft PowerPoint and Excel. The ability to communicate directly with clients through weekly conference calls, video conferences, or potential in-person meetings is also required.

Furthermore, the Coordinator will be responsible for vital administrative tasks on various platforms, such as managing budgets, submitting intake forms, and conducting financial reporting.

Essential Functions

This Coordinator will be required to:

  • Support the sell-in and execution of B2B and/or B2C marketing programs for clients by coordinating the activities of internal Visa cross-functional teams and external agency partners

  • Manage agency partners during client program development, including routing materials for review and securing stakeholder approvals

  • Provide project management support for client marketing programs, including running weekly client status calls, drafting agendas and call notes, leading creative development process with the agency, routing materials for necessary approvals, managing post campaign tracking and analytics

  • Assist with business development, including compilation of proposals

  • Work cross-functionally to maintain clear communications and secure internal stakeholder alignment and approvals

  • Participate in ideation and development of custom marketing programs across Visa platforms and sponsorship assets

  • Develop and route legal agreements

  • Develop purchase order creation and management

  • Manage project timelines and budgets

  • Track and manage results of multiple ongoing projects

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

 

Average salary estimate

$70000 / YEARLY (est.)
min
max
$60000K
$80000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Coordinator, U.S. Client Marketing, Visa

Join Visa's U.S. Client Marketing team as a Marketing Coordinator in Foster City and embark on an exciting journey to deepen relationships with our esteemed Issuer and Merchant Clients. At Visa, we are in the midst of an exhilarating transformation, focusing on innovative approaches to engagement with established partners and launching our cutting-edge products in the Fintech space. As a Marketing Coordinator, you'll be at the heart of our efforts to create impactful client programs utilizing Visa’s marketing platforms and initiatives. You'll participate in building co-marketing strategies that align seamlessly with both Visa’s and our clients' business goals. This role is all about collaboration, as you will work closely with internal teams and external agency partners, ensuring smooth execution from ideation to delivery. Your superb organizational skills will shine as you manage multiple projects, coordinate client status calls, and handle administrative tasks, all while maintaining a positive and proactive attitude. If you thrive in fast-paced environments and enjoy developing effective client communications, especially using tools like Microsoft PowerPoint and Excel, then this role is tailor-made for you. Join us in making a difference as we revolutionize client marketing at Visa!

Frequently Asked Questions (FAQs) for Marketing Coordinator, U.S. Client Marketing Role at Visa
What does a Marketing Coordinator for U.S. Client Marketing at Visa do?

As a Marketing Coordinator in the U.S. Client Marketing team at Visa, you will support the development and execution of tailored marketing programs aimed at enhancing engagement with our Issuer and Merchant Clients. Your role will involve managing partnerships with agency teams and ensuring a cohesive approach to strategy implementation to meet shared business objectives.

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What skills are required for the Marketing Coordinator position at Visa?

The ideal candidate for the Marketing Coordinator role at Visa will have excellent organizational and communication skills, proficiency in Microsoft PowerPoint and Excel, and a knack for project management. The ability to work collaboratively in a dynamic environment while maintaining a proactive, results-driven mindset is vital for this position.

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What are the primary responsibilities of the Marketing Coordinator for U.S. Client Marketing at Visa?

The Marketing Coordinator at Visa will be responsible for coordinating B2B and B2C marketing programs, managing agency activities, supporting project timelines, and conducting financial reporting. You will also oversee client communications through various platforms including weekly calls and meetings to ensure alignment and successful program execution.

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How does the Marketing Coordinator role contribute to Visa's marketing efforts?

In your capacity as a Marketing Coordinator, you will play a pivotal role in enhancing Visa's marketing strategies by developing co-marketing plans with clients. Your efforts will directly impact client engagement and the overall marketing effectiveness, thereby supporting the broader objectives of Visa's U.S. Marketing Services team.

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What opportunities for growth does Visa offer to a Marketing Coordinator?

Visa is committed to fostering professional development; as a Marketing Coordinator, you will have access to various training programs and mentorship opportunities. This role can serve as a stepping stone for advancing your career in the marketing field within Visa, offering chances to take on more complex projects and responsibilities as you grow.

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Common Interview Questions for Marketing Coordinator, U.S. Client Marketing
Can you explain your experience with cross-functional teamwork as a Marketing Coordinator?

In discussing your experience with cross-functional teamwork, focus on specific examples where you effectively collaborated with various departments to achieve a common goal. Highlight instances of managing communication, understanding diverse perspectives, and driving project success through teamwork.

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What strategies do you use to manage multiple projects effectively?

To manage multiple projects successfully, I prioritize tasks based on deadlines and importance. Utilizing project management tools and maintaining clear communication with all stakeholders helps ensure that all parts of a project are aligned and on track.

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Describe your experience in managing client relationships.

When discussing client relationship management, provide examples where you engaged with clients to understand their needs and expectations. Emphasize the importance of active listening, responsiveness, and how you proactively addressed any concerns to foster ongoing partnerships.

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How do you handle feedback from clients and internal stakeholders?

In response to feedback, I prioritize understanding the concerns raised and approach each situation with an open mind. I believe reviewing feedback collaboratively leads to enhanced project outcomes, and I always thank stakeholders for their input, ensuring they feel valued in the process.

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Can you give an example of a successful marketing program you've coordinated?

Share a specific example of a marketing program you coordinated from conception to execution. Detail your role in planning, execution, and analysis of the program’s outcome, while highlighting the impact it had on the client and the company’s goals.

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What tools have you used for tracking marketing metrics?

I have experience using tools like Google Analytics and various CRM platforms to track marketing metrics. During interviews, consider discussing how these tools have helped you analyze data and derive insights to improve marketing efforts in past roles.

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How do you stay organized when working on different projects?

I stay organized by using digital tools, such as task management software, as well as maintaining comprehensive spreadsheets. Setting up timelines and periodic check-ins with teams also helps me to track progress and ensure everything runs smoothly.

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What do you think is the key to successful co-marketing partnerships?

Successful co-marketing partnerships rely on clear communication and a shared understanding of objectives. Emphasize the importance of aligning goals between all parties and maintaining ongoing dialogue to ensure both sides are satisfied with progress.

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How do you adapt to changes in project direction or client needs?

I am flexible in adapting to changes by being open to feedback while ensuring that I maintain a focus on the end goals. Discuss your approach to reassessing priorities and collaborating with stakeholders when changes arise during a project.

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What role do you think analytics play in the marketing process?

Analytics are crucial in the marketing process as they provide insights that drive decision-making. When preparing for this question, discuss how you’ve used analytics to measure campaign effectiveness and to inform future strategies.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 19, 2025

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