The Senior Manager of Global Strategic Segment Marketing - Affluent is primarily responsible for driving consumer usage and payment volume growth for our business units, products, and markets that seek to build relevance and preference among affluent consumers. A keen understanding of this high value segment, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world. Importantly, this position will be a main contributor to the Center of Excellence tasked with driving innovation, subject matter expertise, and market enablement for all key initiatives attached to strategic segment value creation.
This individual will work with marketing partners, key global business stakeholders and regional brand and client teams to successfully bring to life – and evolve over time – the strategy for these strategic segments of the Visa Brand, currently ranked the 7th most valuable brand in the world, according to BrandZ.
The position reports to the Senior Director - Global Strategic Segment Marketing & Center of Excellence and will be based in Visa’s San Francisco office.
Essential Functions
Set and manage the Affluent brand ambition and drive evolution across the enterprise to keep the brand at the forefront of consumers’ preference
Act as the Affluent subject matter expert and enable markets to deliver effectively and efficiently
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...
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