Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Senior Manager, Global Brand Marketing - Strategic Segment Marketing (Affluent) image - Rise Careers
Job details

Senior Manager, Global Brand Marketing - Strategic Segment Marketing (Affluent) - job 5 of 12

The Senior Manager of Global Strategic Segment Marketing - Affluent is primarily responsible for driving consumer usage and payment volume growth for our business units, products, and markets that seek to build relevance and preference among affluent consumers. A keen understanding of this high value segment, consumer trends and insights, the client and product landscape is critical to success, as well as an ability to then turn that perspective into effective and innovative marketing strategies for our global business units and markets around the world. Importantly, this position will be a main contributor to the Center of Excellence tasked with driving innovation, subject matter expertise, and market enablement for all key initiatives attached to strategic segment value creation.

This individual will work with marketing partners, key global business stakeholders and regional brand and client teams to successfully bring to life – and evolve over time – the strategy for these strategic segments of the Visa Brand, currently ranked the 7th most valuable brand in the world, according to BrandZ.

The position reports to the Senior Director - Global Strategic Segment Marketing & Center of Excellence and will be based in Visa’s San Francisco office.

Essential Functions

Set and manage the Affluent brand ambition and drive evolution across the enterprise to keep the brand at the forefront of consumers’ preference

  • Define and lead the Affluent brand positioning, value proposition, platform development and messaging for key functional stakeholders (regions, markets, client marketing), as well as co-brand, product, and business teams.
  • Deliver an Affluent audience-first strategy and consumer segmentation across Visa’s portfolio offerings (including travel, everyday spending, digital wallets, and eCommerce).
  • Partner with the Brand Positioning Centre of Excellence to develop impactful and relevant brand claims applied to the Affluent segment.
  • Inform & consult on evolution of Affluent look, tone, feel over time for both B2C and B2B2C communications, as well as any product naming requirements.
  • Collaborate with Regions and the Insights and Analytics team to develop a measurement framework and learning agenda for the Affluent audience, informing current and future strategies and campaigns.

Act as the Affluent subject matter expert and enable markets to deliver effectively and efficiently

  • Help establish and manage the Strategic Segments Center of Excellence, providing visibility and opportunities to scale strategic and creative ideas across markets.
  • Serve as the subject matter expert on the Affluent audience and Visa consumer product offerings for marketing and cross-functional teams.
  • Build and advance Affluent thought leadership through research projects and market intelligence (including industry and competitive trends), to provide insight into worldwide best practices to improve marketing effectiveness.
  • Host inspiration sessions for Regions and internal Visa teams on strategic opportunities and new partnerships.
  • Laise with Product and Benefits team to improve Visa’s enterprise approach and Affluent strategy.
  • Consult with regional teams to localize global strategies, go-to-market approaches, regional briefs and creative work.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

Similar Jobs
Photo of the Rise User
Visa Hybrid Austin, Texas, United States
Posted 7 days ago

Visa invites experienced Senior Designers to innovate and elevate user experiences within its leading digital payments ecosystem in a hybrid role based in Austin, TX.

Photo of the Rise User
Visa Hybrid Austin, Texas, United States
Posted 7 days ago

Visa seeks a skilled Staff Content Designer to craft strategic, human-centered content that enhances user experience and boosts revenue within their global payment products.

Photo of the Rise User

Drive strategic immunology marketing initiatives as an Immunology Thought Leader Liaison for AbbVie, engaging key healthcare experts across the Midwest region.

Photo of the Rise User
Posted 10 days ago

Lead strategic portfolio marketing initiatives at Marvell to drive impactful product positioning and business growth in the semiconductor industry.

Photo of the Rise User
Tubi Hybrid New York, New York, United States
Posted 3 days ago
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Collaboration over Competition
Fast-Paced
Growth & Learning
Open Door Policy
Transparent & Candid
Customer-Centric
Passion for Exploration
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Conferences Stipend
Education Stipend
Learning & Development
Bias Training
Performance Bonus

A strategic Senior Media Strategist position at Tubi to drive client pre-sales media planning and advertising solutions in a hybrid NYC-based role.

Photo of the Rise User

Corporate Marketing internship opportunity at Kyocera Document Solutions America, focusing on video production to support corporate communications and social media.

Photo of the Rise User
General Motors (GM) Hybrid Fort Worth, Texas, United States
Posted 13 hours ago

Lead strategic marketing efforts at GM Financial to drive customer-centric, data-informed campaigns across diverse channels and mentor a high-performing product marketing team.

Photo of the Rise User
American Express Hybrid New York, New York, United States
Posted 13 days ago
Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development

Contribute to American Express's Consumer Banking growth as a Senior Analyst driving marketing strategies for the Rewards Checking product.

Photo of the Rise User

Lead seamless execution of immersive youth sports brand activations with GameChanger’s dynamic marketing team as a Senior Experiential Marketing Specialist.

Photo of the Rise User
Inclusive & Diverse
Diversity of Opinions
Dare to be Different
Collaboration over Competition
Growth & Learning

Lead development and execution of innovative integrated marketing programs driving brand partnerships at Live Nation Entertainment.

Photo of the Rise User
Posted 13 hours ago

Lead fintech product marketing strategy and execution at Jobber to support small business success through innovative financial tools and technology.

Photo of the Rise User
Posted 9 days ago

Medable is seeking a Director of Product Marketing to lead strategic product positioning and market adoption in the life sciences SaaS sector within a fully remote role.

Photo of the Rise User

Become a key player at Jump 450 driving programmatic media campaigns and performance analytics while advancing your career in digital advertising.

Photo of the Rise User

A US-based agency seeks a skilled Media Buyer to optimize digital campaigns remotely across Google Ads and Meta platforms.

Photo of the Rise User
Justworks Hybrid New York, United States
Posted 4 days ago
Rise from Within
Growth & Learning
Transparent & Candid
Diversity of Opinions

Justworks is looking for a skilled Events Specialist, Digital to lead virtual event execution and campaign coordination in their collaborative and growth-driven marketing team.

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

12822 jobs
MATCH
Calculating your matching score...
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 9, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!