Senior Product Manager, Unified Directory - job 9 of 19

As a Senior Product Manager for the Unified Directory at Visa, you will oversee the complete product lifecycle, shaping its roadmap and strategy to enhance credential enrollment and retrieval. Your role involves ensuring the directory is flexible and future-proof, building intelligence with Visa's existing datasets, and championing the user experience. You’ll engage closely with various teams, including engineering, legal, and customer support, making strategic decisions that shape the product's direction.

Candidates for the Senior Product Manager role at Visa should possess extensive experience in digital payments and product management. A deep understanding of payment systems, demonstrated ability in scaling products, and strong interpersonal skills are crucial. Candidates should also have a hands-on approach, the ability to work in ambiguous situations, and a knack for translating high-level guidance into actionable product strategies.

The Senior Product Manager at Visa plays a pivotal role in enhancing customer experience through the Unified Directory. By understanding client needs and ensuring usability across multiple platforms, you'll ensure that the directory supports internal clients and external partners alike. Your focus will also involve leveraging data to address user challenges, refining processes for greater efficiency, and championing GenAI solutions for future-driven enhancements.

Collaboration for the Senior Product Manager at Visa involves engaging with a variety of stakeholders across multiple functions. You’ll work with engineering teams on technical aspects, legal on compliance, and sales for customer insights. Building relationships with regional executives and product developers is also essential, as developing a two-sided network for the directory requires a deep understanding of both supply and demand sides of Visa’s API products.

Success in the Senior Product Manager role at Visa requires a blend of technical acumen, strategic thinking, and strong problem-solving skills. Being able to communicate complex concepts clearly is vital, as is the capacity to work independently in fast-paced environments. Additionally, skills in project management, data analysis, and an understanding of AI applications will be critical in achieving measurable business outcomes.

When developing a product roadmap, I start by gathering inputs from various stakeholders to understand vision and needs. Prioritizing features based on customer impact and organizational goals is key, followed by creating a timeline that highlights critical milestones. I ensure that the roadmap remains flexible to adapt to changing market conditions while maintaining a strategic focus.

In a previous role, I managed a project with tight deadlines and unclear scope, which created significant uncertainty. I tackled this by facilitating cross-functional workshops to clarify requirements, establish priorities, and align expectations. By leveraging an agile methodology, we iteratively processed feedback and ultimately delivered a successful product that met our users' needs.

Effective collaboration hinges on communication. I initiate regular meetings with key stakeholders in engineering, marketing, and sales to ensure alignment. I also encourage transparency around project progress and challenges through shared tools, fostering an environment where cross-functional teams can give input and collaborate effectively toward common objectives.

To stay abreast of trends, I regularly review industry reports, participate in webinars, and engage with professional networks. Networking with peers and attending conferences also provides valuable insights. Combining these approaches allows me to anticipate shifts in the market, guiding our product strategy effectively.

Customer feedback is crucial in shaping product development. I prioritize collecting and analyzing feedback through surveys, usability tests, and direct engagement. This information informs optimization of features and helps in validating product decisions, ensuring that the end result addresses real user needs.

I envision using GenAI to streamline our product workflows by automating repetitive tasks and enhancing data analysis capabilities. Implementing AI-driven insights can help us predict user behavior and personalize experiences, ultimately leading to quicker iterations and better product alignment with market demands.

Managing competing priorities involves prioritization and clarity. I assess the impact of each initiative using data-driven metrics and align them with strategic business goals. Clear communication ensures that all teams understand priorities, and I regularly evaluate and adjust plans based on ongoing feedback and resource availability.

I have successfully applied agile methodologies in product management by fostering iterative development cycles and incorporating feedback loops. This approach allows for flexibility and responsiveness to changes, enhancing team collaboration and driving faster delivery of value to our users.

To ensure high-quality product documentation, I establish a clear framework outlining what needs to be documented from the outset. Regular reviews and feedback sessions help maintain accuracy and relevance. Utilizing collaborative tools also enhances visibility and encourages contributions from relevant stakeholders.

An effective Senior Product Manager should possess strong leadership skills, the ability to communicate complex ideas clearly, and a keen understanding of the customer’s needs. Additionally, being adaptable, data-driven, and having a collaborative mindset are crucial for steering the team toward successful product outcomes.