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Senior Product Manager, Unified Directory - job 6 of 19

You will step into a pivotal role driving a foundational Visa platform, where innovation and technological advancement are at the forefront of our mission. In this position, you will lead and shape the future of Visa’s unified directory, ensuring continued security and seamless customer experience across all use cases and credential types. The platform service you will be managing touches nearly every Visa cardholder and every Visa client and supports many other core services across Visa internally. This role is critical to position Visa to be the best way to pay in all digital environments. Drawing on your extensive experience in the digital payments domain and with scaling products, you will drive strategy and product management. You will be a member of the Digital Products team within the Consumer Payments Organization at Visa, responsible for driving how every Visa payment instrument is used in digital environments. 

The ideal candidate will work with minimal guidance in a fast paced, ambiguous work environment, and will have the ability to independently translate high level guidance into detailed deliverables. We are seeking a highly motivated individual who thrives in hands-on environments, capable of diving into the work, taking ownership, and delivering results without the need for constant supervision or managerial oversight. They will demonstrate good interpersonal skills and executive presence, especially being able to “sell” the vision and product to internal stakeholders as well as external clients. We are looking for a unicorn in this role – someone who technically adept, can work with architects on a new platform, is a very creative problem solver, and has ability to explain complex/ambiguous solutions simply to an wider set of audience.

Responsibilities:

  • Lead the product roadmap and strategy for the Unified Directory: Define a compelling roadmap that enhances credential enrollment and retrieval, improves reliability, and builds critical infrastructure with clear benefits to our end clients and customers. Develop the long-term vision and set the roadmap to fulfill that vision. 
  • Product Delivery: Ensure the Directory is flexible, modular, and future proof to new data elements and experience use case it must serve  
  • Build next-generation intelligence: Leverage existing Visa data directories to drive a best-in-class unified directory that ensures we can accurately and securely and seamlessly identify customers from various sources and validate exit points for credential retrieval  
  • Collaborate cross-functionally: Partner closely with engineering, architecture, legal, privacy, sales, risk, compliance, and customer support teams to make informed decisions on product direction, technical trade-offs, and client experience enhancements. 
  • Champion the customer: Understand the varying needs of our issuing clients, wallets and payment service providers, and merchants/acquirers to ensure usability and future-proofing our of Directory. Have a broad lens of who the customer is – your customer is internal Visa product developers who will use our Unified Directory as well as our clients such as Issuers, PSPs, Merchants.  
  • Navigate complexity with confidence: Provide clarity in ambiguous situations, set clear priorities, and maintain focus on delivering measurable business outcomes. Spot risks, find opportunities, identify competitive landscapes, and emerging trends, and understand implications, breaking insights down into pragmatic actions.  
  • Champion GenAI: Understand how to use GenAI to build and release product faster, better. Ensure Visa’s Directory solves for future agentic AI use cases.  
  • Two-Sided Network Approach: Deeply understand the need to simultaneously scale a two-sided network. You will need to work closely with our ‘supply’ side API owners to enroll data into the directory and with our ‘demand’ side API/SDK owners to ensure the exit points can be trusted and verified for retrieval of data.  
  • Gain Followership: Build strong, collaborative relationships and buy-in from the organization across levels and product portfolios. Demonstrated experience working in a matrixed environment at scale partnering across all functions, business units 
  • Working across geographies is key – and gaining buy in and alignment with regional executives is a key aspect of this role 
  • Deliver High Quality PM Artifacts: Achieve excellence in quality of PM artifacts (requirements and Epic writing, roadmaps, backlogs, PRDs) and data-driven decision making. Drive a robust software development process that is agile, predictable, and results oriented. Bring a combination of critical thinking and pragmatic delivery to yield the best short-term as well as long-term results.
  • Demonstrated success in driving positive cultural change and fostering an environment where employees feel connected and motivated to collaborate.  
  • Documentation & Best Practices: Develop and maintain detailed platform documentation, including architecture diagrams, deployment procedures, and operational guidelines. Continuously evaluate and implement best practices to enhance platform quality and security. 
  • Root Cause Fixer – While others may be satisfied with temporary band-aid solutions, you see the true source of the problem and can’t imagine wasting time on anything besides killing it at its roots. You see the roadblocks in the way that are slowing everyone down and find ways to remove them.  

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
 

Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Product Manager, Unified Directory, Visa

As a Senior Product Manager for Unified Directory at Visa in Ashburn, you'll be stepping into a pivotal role that drives the future of payments innovation. In this exciting position, you’ll head the unified directory platform which is central to ensuring a seamless customer experience across all formats and credential types. Your mission will touch nearly every Visa cardholder and client, making it a critical drive toward nailing the best payment experience for digital environments. With your extensive background in digital payments and product management, you’ll craft strategies, lead the product roadmap, and deliver innovative solutions to enhance credential enrollment and retrieval. You will work in close collaboration with diverse teams including engineering, legal, sales, and customer support to enhance product direction and client experiences. The fast-paced environment at Visa means you’ll need to buy into the vision while also acting decisively and independently, translating high-level goals into actionable outcomes. Being someone who thrives on challenges and encourages cross-departmental teamwork will be vital to your success. It’s not just about adding features; it's about understanding user needs—both internal and external—and pushing for a reliable and scalable solution that anticipates the future. This role will also enable you to apply cutting-edge technologies, such as GenAI, to foster even greater efficiency in the Unified Directory. If you’re a creative problem-solver with a tech-savvy mindset and can communicate complex ideas simply, we’d love to meet you. So, if you're ready to contribute to Visa's aspiration to be the best way to pay, this is your moment!

Frequently Asked Questions (FAQs) for Senior Product Manager, Unified Directory Role at Visa
What responsibilities does a Senior Product Manager at Visa in Ashburn have?

As a Senior Product Manager at Visa in Ashburn, you will be responsible for leading the product roadmap for the Unified Directory, enhancing credential enrollment, improving reliability, and collaborating closely across teams. You’ll also need to understand customer needs, manage complex situations, and ensure the directory can evolve with future demands.

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What qualifications are needed for a Senior Product Manager role at Visa?

To be a successful candidate for the Senior Product Manager role at Visa, you'll need extensive experience in digital payments, strong strategic and analytical capabilities, and the ability to work independently in a fast-paced environment. Excellent interpersonal skills and the ability to communicate effectively with diverse teams are essential.

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How does a Senior Product Manager at Visa ensure cross-functional collaboration?

A Senior Product Manager at Visa ensures collaboration by building strong relationships across various functions such as engineering, legal, and customer support. You will foster open communication channels and actively engage with stakeholders to make informed decisions related to product direction and enhancements.

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What is the significance of the Unified Directory in Visa's services?

The Unified Directory at Visa is crucial as it impacts nearly every cardholder and client interaction. It supports various core services and enhances the security and effectiveness of digital payments, which is a key focus for Visa in providing leading payment solutions.

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What skills are essential for a Senior Product Manager focused on innovation at Visa?

Essential skills for a Senior Product Manager at Visa include technical competence, creative problem-solving ability, and the capacity to distill complex information into understandable ideas for a varied audience. A strong understanding of market trends and innovative technologies, such as AI, is also vital.

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Common Interview Questions for Senior Product Manager, Unified Directory
What strategies would you develop as a Senior Product Manager for the Unified Directory?

When considering strategies for the Unified Directory, I would focus on understanding client needs deeply and aligning the product roadmap with those insights. I would also prioritize cross-departmental coordination to ensure all aspects of the product are optimized for user experience and scalability.

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How do you handle conflicts between stakeholders in product management?

To manage conflicts effectively, I would facilitate open discussions between stakeholders to understand their perspectives. I would seek a collaborative resolution by finding common ground and focusing on overarching product goals that benefit all parties involved.

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Describe how you would champion the customer as a Senior Product Manager.

Championing the customer involves actively gathering feedback, analyzing user behavior, and prioritizing features that directly enhance customer satisfaction. I would engage with both internal product developers and external clients to ensure their varying needs are met and adapt the product roadmap accordingly.

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What methods do you use to evaluate product success?

I utilize a combination of qualitative and quantitative metrics to evaluate product success. This includes analyzing user engagement data, client feedback, and measuring key performance indicators (KPIs) to gauge how well the product meets its intended goals.

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Can you give an example of how you navigated complexity in a previous project?

In a previous role, I successfully navigated complexity by implementing a prioritization framework. This enabled my team to focus on key deliverables while addressing interdependencies systematically, resulting in timely project completion without compromising quality.

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How would you integrate new technologies like GenAI into the Unified Directory?

Integrating technologies like GenAI into the Unified Directory would involve assessing current functionalities and identifying areas where AI can enhance performance. I would coordinate with technical teams to develop proof of concepts and streamline implementation processes to maximize efficiency.

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What is your approach to documentation and best practices in product management?

My approach to documentation involves maintaining clear, comprehensive records that can be referenced and updated regularly. I propagate best practices by ensuring that all team members understand the documentation processes and adhere to them, fostering transparency and consistency.

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How do you ensure a product remains future-proof?

To ensure a product is future-proof, I emphasize the importance of flexibility within the architecture. Regularly reviewing market trends and incorporating scalability into the design are key. Engaging with clients to understand their evolving needs also helps preemptively adjust the product strategy.

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What techniques do you use to build followership among team members?

Building followership involves open communication, demonstrating transparency in decision-making, and incorporating team feedback into product strategies. I strive to create an inclusive environment where every member feels valued, which fosters both engagement and collective ownership.

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Explain how you approach risk management in product development.

In product development, I approach risk management by conducting thorough risk assessments early on and creating mitigation strategies for identified risks. Continuous monitoring throughout the development cycle allows for prompt adjustments, ensuring project integrity.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 3, 2025

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