Let’s get started
By clicking ‘Next’, I agree to the Terms of Service
and Privacy Policy, and consent to receive emails from Rise
Jobs / Job page
Sr. Director, Affluent & Consumer Segments image - Rise Careers
Job details

Sr. Director, Affluent & Consumer Segments - job 10 of 20

Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

  • Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
  • Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
  • Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

  • Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
  • Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
  • Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

  • Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
  • Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
  • Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

  • Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
  • Provide guidance and support to team members, enabling their professional growth and development.
  • Drive accountability and performance through clear objectives and regular feedback.

International Focus:

  • Leverage significant international experience to drive global strategies and adapt them to regional markets.
  • Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

  • While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.
     

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)
min
max
$150000K
$200000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

If you're a visionary leader with a passion for innovation in the financial sector, then the Sr. Director, Affluent & Consumer Segments role at Visa in San Francisco may be the perfect opportunity for you! In this pivotal position, you will spearhead the development and execution of Visa's Affluent Consumer Segment strategy, ensuring that the offerings cater to both our Mass Affluent and Ultra High Net Worth clients. You will not only identify market trends and opportunities for growth but also create cutting-edge product propositions that meet the unique demands of these segments. Collaborating closely with a range of stakeholders, both internal and external, is key as you work to enhance our existing product suite and launch new initiatives that ensure Visa maintains its status as the leader in consumer spending solutions. Imagine guiding a high-performing team, mentored by your expertise, as you instill a culture of collaboration, drive accountability, and champion professional growth. The best part? You’ll leverage your international experience to adapt strategies across diverse markets, gaining rare insight into consumer behavior and industry dynamics. This hybrid role offers an exciting blend of strategic oversight and hands-on development, setting the stage for impactful changes in the way affluent consumers engage with Visa’s services. Are you ready to take your career to new heights? Join us at Visa and make your mark in the evolving world of payments.

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa
What are the key responsibilities of a Sr. Director, Affluent & Consumer Segments at Visa?

As a Sr. Director, Affluent & Consumer Segments at Visa, you will lead the strategy for both Mass Affluent and Ultra High Net Worth segments, focusing on market opportunity identification, product development, stakeholder management, and team leadership.

Join Rise to see the full answer
What qualifications are required for the Sr. Director, Affluent & Consumer Segments position at Visa?

To qualify for the Sr. Director, Affluent & Consumer Segments role at Visa, candidates should possess substantial experience in product development and strategic leadership, alongside exceptional cross-functional management skills and a strong background in financial services.

Join Rise to see the full answer
How does collaboration work for the Sr. Director, Affluent & Consumer Segments at Visa?

Collaboration for this role involves engaging with various internal teams, including marketing, finance, and technology, as well as fostering relationships with external stakeholders to drive successful product initiatives at Visa.

Join Rise to see the full answer
What is the focus of the Affluent Consumer Segment strategy at Visa?

The Affluent Consumer Segment strategy at Visa focuses on creating innovative financial solutions tailored to both Mass Affluent consumers and Ultra High Net Worth clients, ensuring competitive offerings in the marketplace.

Join Rise to see the full answer
What kind of team leadership is expected from the Sr. Director in this role at Visa?

As the Sr. Director, Affluent & Consumer Segments, you will lead a high-performing team, promoting a culture of innovation, providing mentorship, and driving accountability through clear performance objectives at Visa.

Join Rise to see the full answer
Common Interview Questions for Sr. Director, Affluent & Consumer Segments
Can you describe your experience with developing strategies for affluent consumer segments?

When answering this question, provide specific examples of how you have successfully identified market trends and developed tailored strategies for affluent consumers, showcasing tangible results.

Join Rise to see the full answer
How do you handle cross-functional team collaboration in product development?

Discuss your approach to fostering collaboration, including communication strategies, conflict resolution, and how you ensure alignment between diverse teams to achieve product goals.

Join Rise to see the full answer
What do you see as the biggest trends impacting the affluent consumer market today?

Highlight current trends such as digital transformation, personalized services, and changing consumer preferences, along with how these trends impact Visa's strategic approach.

Join Rise to see the full answer
Can you give an example of a successful product launch you led?

Share a detailed story about a product launch, focusing on your role in the planning, execution, and outcome, as well as key takeaways that demonstrate your leadership abilities.

Join Rise to see the full answer
How do you maintain a culture of excellence and innovation within your team?

Talk about your leadership style, tools or frameworks you employ to foster a strong team culture, and how you encourage creativity and accountability among team members.

Join Rise to see the full answer
What metrics do you consider vital for measuring the success of affluent product offerings?

Discuss key performance indicators (KPIs) relevant to affluent segments, such as customer satisfaction, market share, and product engagement metrics, and why they are important.

Join Rise to see the full answer
Describe how you would manage the expectations of diverse stakeholders in a product development process.

Emphasize your stakeholder management strategies, including regular communication, transparency, and the importance of aligning product goals with overall business objectives.

Join Rise to see the full answer
What insights can you share from your experience working in international markets?

Provide examples of how your international exposure has informed your strategies, adapted to local consumer behavior, and led to impactful decisions at Visa.

Join Rise to see the full answer
How do you approach market research and analysis for product development?

Explain your process for conducting market research, analyzing data, and how you use insights to inform product development that meets consumer needs.

Join Rise to see the full answer
What strategies would you implement to enhance existing products for affluent consumers?

Showcase your innovative thinking by detailing specific strategies for enhancing existing products, ensuring they remain competitive and attractive to affluent consumers.

Join Rise to see the full answer
Similar Jobs
Photo of the Rise User

As a Senior Director at Visa, lead the NA Visa Direct Cross-border Regional Bank Account Management Team to drive growth and client engagement in the payments sector.

Photo of the Rise User
Visa Remote Bangalore, India
Posted 17 hours ago

As a Software Engineer at Visa, you'll contribute to developing next-generation payment solutions in a hybrid work environment.

Photo of the Rise User
Posted 3 days ago
Health Savings Account (HSA)
Dental Insurance
Vision Insurance
Disability Insurance
Flexible Spending Account (FSA)
Family Medical Leave
Paid Holidays

Take the lead in shaping the future of education through AI as a Product Manager at Instructure.

Photo of the Rise User
CCR Technologies Hybrid Cedar Rapids, Iowa, United States
Posted 11 days ago

Join CCR as a Product Development Technician to drive products from concept to launch in a fast-paced, collaborative environment.

Posted 11 days ago

Become a pivotal Regional Technical Product Manager at Envalior, where your expertise in material science and projects meets the challenge of innovative product management.

Inetum Remote Arcueil, France
Posted 4 days ago

Bring your expertise in product ownership and UX/UI to Inetum and contribute to impactful digital solutions.

Photo of the Rise User

Join NIKE, Inc. as a Senior Product Line Manager to drive the kids apparel product creation process and collaborate cross-functionally for success.

Photo of the Rise User
Altruist Remote San Francisco, California, United States
Posted 3 hours ago

Altruist is looking for a skilled Product Manager to enhance their billing platform for independent financial advisors during a significant growth phase.

Photo of the Rise User
Oritain Hybrid No location specified
Posted 5 days ago

Lead the future of Oritain's membership offering as a Product Manager, driving sustainability through innovative science and data solutions.

Photo of the Rise User
Posted 8 hours ago

Join Adthena as a Product Manager and influence the future of paid search intelligence through innovative solutions in an award-winning tech environment.

Photo of the Rise User
Posted 3 months ago
Photo of the Rise User
Inclusive & Diverse
Diversity of Opinions
Work/Life Harmony
Dare to be Different
Reward & Recognition
Empathetic
Take Risks
Growth & Learning
Transparent & Candid
Mission Driven
Passion for Exploration
Feedback Forward
Medical Insurance
Dental Insurance
Vision Insurance
Mental Health Resources
Life insurance
Disability Insurance
Health Savings Account (HSA)
Flexible Spending Account (FSA)
Learning & Development
Paid Time-Off
Maternity Leave
Social Gatherings

Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

12087 jobs
MATCH
VIEW MATCH
FUNDING
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 3, 2025

Subscribe to Rise newsletter

Risa star 🔮 Hi, I'm Risa! Your AI
Career Copilot
Want to see a list of jobs tailored to
you, just ask me below!
LATEST ACTIVITY