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Sr. Director, Affluent & Consumer Segments - job 2 of 20

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Team Summary

The Consumer Card Product & Segments group manages the deployment and optimization of Visa’s core products base consisting of Credit, Debit and Prepaid payments solutions globally. The team is also responsible for the development and deployment of innovation across this product suite. To do this, we work in close partnership with Visa clients and key internal and external stakeholders across the globe. We are also a key part of the transition of conventional card-based solutions onto digital form factors, ensuring Visa payments solutions remain the market-leading way for consumers to spend their money and manage their payments across Visa’s global regions.

Visa Inc. is seeking a dynamic and visionary Senior Director to lead the development, and delivery of Visa's Affluent Consumer Segment strategy. This role is pivotal in driving the evolution of our offerings, from creating new, Ultra High Net Worth (UHNW)-focused propositions to refreshing our existing Mass Affluent product set. The ideal candidate will be a thought-leader, who has experience in and a hunger to 'roll up their sleeves' and get involved in new product development and go-to-market planning, and who has exceptional cross-functional stakeholder management skills and a proven talent for leading and inspiring teams.

Reporting to the VP, Card Products & Segments, the SD, Affluent & Consumer Segments will be responsible for initiatives across six broad areas of responsibility.

Key Responsibilities:

Strategic Leadership:

Develop and execute a comprehensive strategy for Visa's Affluent Consumer Segments – from Mass Affluent through to Ultra High Net Worth (UHNW).
Identify market opportunities and trends to drive innovation and growth within the Affluent Segment.
Work closely with executive leadership to align segment strategies in line with overall business objectives.

Product Development & Enhancement:

Lead the development of new, innovative UHNW propositions that meet the unique needs of this narrow but important consumer base.
Oversee the refresh and enhancement of existing Mass Affluent products to ensure they remain competitive and relevant.
Collaborate across the Product organization and with marketing, finance, risk, compliance and technology teams to deliver best-in-class solutions.

Stakeholder Management:

Foster strong relationships with internal and external stakeholders, including financial institutions, partners, and service providers.
Serve as a key spokesperson for the Affluent Segment, representing Visa at industry events and forums.
Ensure alignment and collaboration across various functions and regions to drive successful product launches and initiatives.

Team Leadership:

Lead and mentor a high-performing team of direct and dotted line reports, fostering a culture of innovation, collaboration, and excellence.
Provide guidance and support to team members, enabling their professional growth and development.
Drive accountability and performance through clear objectives and regular feedback.

International Focus:

Leverage significant international experience to drive global strategies and adapt them to regional markets.
Ensure a deep understanding of highly diverse market dynamics and industry landscapes as well as consumer behaviors and preferences across different geographies.

Future Segment Strategy planning and development

While the initial focus of this role will be on Affluent Segments, the role-holder will also need to plan for development of strategies to appeal to and drive Visa preference amongst.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Average salary estimate

$175000 / YEARLY (est.)

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$150000K

$200000K

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What You Should Know About Sr. Director, Affluent & Consumer Segments, Visa

At Visa Inc., we're excited to announce an opening for a Senior Director, Affluent & Consumer Segments based in the vibrant city of San Francisco. This unique role is not just a job; it's an opportunity to lead the development and delivery of breakthrough strategies for Visa's Affluent Consumer Segment. In this dynamic role, you'll work directly within the Consumer Card Product & Segments group, which focuses on deploying and optimizing our global core products—think Credit, Debit, and Prepaid payments solutions. Your leadership will drive the creation of new Ultra High Net Worth (UHNW)-focused propositions while ensuring our existing Mass Affluent products continue to captivate and meet the needs of our consumers. If you thrive on innovation and are eager to roll up your sleeves and dive into product development and go-to-market planning, this is your moment. You’ll collaborate closely with high-level executives and diverse teams, guiding a talented group that champions excellence and creativity. You'll have the authority to shape strategies that resonate across various regions and sectors, making a tangible impact on how consumers engage with Visa's offerings. So, if you have a keen insight into market trends, exceptional stakeholder management skills, and a passion for mentorship, we invite you to bring your vision and energy to our team and further elevate the way consumers manage their payments.

Frequently Asked Questions (FAQs) for Sr. Director, Affluent & Consumer Segments Role at Visa

What responsibilities does the Senior Director, Affluent & Consumer Segments at Visa Inc. have?

The Senior Director, Affluent & Consumer Segments at Visa Inc. is responsible for a wide array of initiatives. These include developing a comprehensive strategy targeting Mass Affluent to Ultra High Net Worth segments, identifying market opportunities for growth, leading the development of innovative product offerings, overseeing enhancements to existing Mass Affluent products, and managing stakeholder relationships. This role requires collaboration across internal teams - such as marketing, finance, and compliance - ensuring that product launches and initiatives are successful.