Programmatic Trader

As a Programmatic Trader at Vistar Media, you are responsible for the daily management of programmatic DOOH campaigns. This includes planning, executing, and optimizing buys within the Vistar DSP to ensure that all campaigns meet or exceed their performance goals. You'll collaborate with internal teams and clients to tailor campaigns to their specific objectives, continuously monitor campaign performance, and implement data-driven strategies for improvement.

To qualify for the Programmatic Trader position at Vistar Media, you should have at least 2 years of experience in ad tech, particularly in programmatic media buying or related roles. A Bachelor's degree in Marketing, Advertising, Business, or a related field is required. Additionally, you should have a solid understanding of DSPs, SSPs, and the programmatic buying process to effectively manage and optimize campaigns.

The Programmatic Trader at Vistar Media supports client success by actively managing programmatic campaigns and collaborating closely with account teams. This role involves building strong relationships with clients and agencies, providing optimization recommendations, and ensuring that campaigns are performing to their fullest potential. The trader also educates clients on new product updates and the complexities of programmatic buying, ensuring they get the most out of Vistar's offerings.

Essential skills for a successful Programmatic Trader include strong analytical proficiency, particularly in data analysis and reporting tools like Excel, Google Analytics, and Tableau. A proactive problem-solving approach, along with the ability to manage multiple projects and tight deadlines, is also crucial. Additionally, experience in navigating media agency teams and effective communication skills are important in this role.

As a Programmatic Trader at Vistar Media, you will primarily use the Vistar DSP for campaign management. You will also utilize various data analysis tools and platforms such as Google Analytics, Excel, and Tableau to monitor performance, analyze data, and generate reports. Staying updated on the latest trends and technologies in programmatic advertising is also a key aspect of the role.

When answering this question, articulate your previous roles in ad tech, especially any hands-on experiences you have with programmatic media buying. Highlight specific campaigns you’ve managed, your approach to optimization, and how your strategies led to successful outcomes.

Discuss your methodology for analyzing campaign performance metrics. Talk about specific tools you use to monitor key performance indicators (KPIs) and describe your process for applying data-driven changes to enhance outcomes.

Enumerate key factors such as targeting accuracy, bid strategy, creative quality, and data analysis. Emphasize that a successful campaign aligns with client objectives and adapts dynamically to performance insights.

Share your problem-solving approach, showcasing specific examples where you've identified issues and taken corrective actions. Emphasize communication with stakeholders throughout the process to ensure transparency and resolution.

Illustrate your hands-on proficiency with tools like Excel and Google Analytics. Discuss how you've used these tools in the past to generate insights that informed campaign strategies and impacts.

Highlight your collaborative skills and provide examples where you've effectively communicated client needs to internal teams. Illustrate how these interactions have contributed to the success of campaigns.

Outline the resources you leverage, such as industry blogs, webinars, and networking with professionals in the field. Mention specific publications or communities that provide valuable insights and continue to develop your knowledge.

Provide a clear example of a specific challenge, detailing the context, your actions, and the eventual outcome. Focus on showing how your skills and proactive approach contributed to resolving the issue.

Discuss your time management and organizational strategies for overseeing several campaigns simultaneously. Highlight any tools or methods you use to maintain focus and ensure deadlines are met.

Express your enthusiasm for Vistar Media's innovative approach to OOH advertising. Talk about your alignment with the company's mission and values, and how your skills and career aspirations align with their goals.