Marketing Operations Coordinator

About Vivante

Vivante Health is an innovative digital health startup reinventing the way chronic conditions are managed, starting with digestive disease. With our health management system, GIThrive, we are addressing the unmet needs of people who feel invisible, neglected, or stigmatized due to their conditions.  By empowering people with access to a tech enabled, human led GI platform, we help them spend less time worrying about their digestive symptoms and more time living life.

Why digestive? Because an astonishing 70 million people in the US are affected—that’s twice the number with diabetes and more than many other chronic conditions combined. Unlike other chronic conditions, though, digestive diseases often go untreated or misdiagnosed…because of stigma.

At Vivante, we think it’s time to bring digestive health to the forefront while providing REAL solutions to the millions who are struggling and don’t know where to turn. Our health management ecosystem, GIThrive, empowers people—through brilliant technology and advanced science—to spend less time worrying about their digestive symptoms and more time living life. GIThrive is the first employer-sponsored program for digestive health.

We’re a young company, but our collective experience in clinical care, patient education, and consumer technology is unmatched. If you have the knowledge, passion and experience to enhance our team and the idea of working for a fast-paced, sometimes chaotic startup excites you, we’d love to hear from you.

With a remote-first, US and global workforce, we’re changing the way healthcare is delivered.

Position Summary

We partner with companies to offer the GIThrive Program to their employees and dependents. We are looking for someone to join the Member Marketing team and support the member experience from recruitment through onboarding and retention. You will be working cross-departmentally with the Product, Client Success, Sales, Member Services, and the Care Team to support this B2B2C business.

Responsibilities Include:

• Build, send, and report on comms across all digital platforms (email, SMS, push, etc.)

• Assist with editing and occasional copywriting

• Assist with pulling and analyzing data to report on key marketing metrics and client-specific campaigns

• Work with tech/engineering to troubleshoot bugs in the marketing systems/processes

• Develop internal communication processes around campaign metrics to keep the Client Success, Operations, and Product teams informed

• Implement audience segmentation and targeting strategies to optimize campaign effectiveness

• Conduct quality checks to ensure accurate content, links, and overall campaign functionality

• Assist with developing and implementing customer journey workflows to enhance user engagement, streamline user onboarding, and optimize program utilization for members 

• Own and manage email and SMS campaign calendar to ensure that all plans align with marketing efforts and deadlines 

You'll be a good fit here if you are:

• Great at collaborating in a remote-first environment. This means you thrive working at home, with asynchronous communication and video calls

• Passionate about helping people improve their gut health

• Exceptional attention to detail

• Interested in patient experience, email marketing, and product messaging

• Comfortable wearing many hats - we are a fast-paced growth-stage tech company and job descriptions are fluid

• Desire to keep learning new things and develop professionally

• A problem solver, self-starter, and leader

Desired Qualifications:

• 3+ years of relevant work experience, preferably in a remote capacity

• Detail-oriented with strong organizational and project management abilities

• Copywriting skills is a plus

• Graphic design skills is a plus

• Ability to multitask and work in a fast-paced environment with minimal supervision

• Proficient in Microsoft Excel and Google Suite

• Proficiency in marketing automation platforms (e.g. Marketo, HubSpot, SendGrid), CRM systems (e.g. Salesforce), social platforms, and analytics tools (e.g. Google Analytics) 

• A/B testing proficiency for optimizing email and SMS campaigns

• Highly technical and a quick learner

• Experience with Iterable and HTML is a huge plus

• Strong analytical skills with the ability to interpret data and make data-driven decisions

• Excellent communication and interpersonal skills, with the ability to collaborate across teams and influence stakeholders

• Bachelor’s degree in marketing, communications, or related field

• Knowledge of current marketing trends, techniques, and best practices

• Quiet and professional dedicated workspace with secure high-speed internet access

Vivante Health is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.