Director of Demand Generation

Title:  Director of Demand Generation

Location:  US (Remote) 

About Vivi 

Vivi is the only wireless screen mirroring and digital signage tool designed for education. We help IT help teachers help students with classroom technology that enhances collaboration, control, and creativity.  

Vivi exists because we all had that one teacher who changed our life, who went above and beyond to serve as a role model and sage. They guided discussion, connected with their students on a personal level, were just as engaging and entertaining as they were educational, and they created a dynamic learning environment by constantly involving students.

Personalised learning environments have been proven to deliver better educational outcomes for individuals through increased participation and engagement. To successfully create such an environment requires a fluid, visual dialogue between teacher and student. This is why Vivi exists. Vivi is used by over 825,000 teachers and students around the world and is setting out to provide tangible solutions to the enormous education industry with our high-growth, ambitious, and creative team. In this rapidly evolving technology landscape, Vivi is always looking for new ways to disrupt the classroom experience, enhance customer journeys, and expand globally.

About the Role 

We are looking for a dynamic, hands-on Head of Demand Gen / Integrated Marketing to lead our demand-generation initiatives. This role involves crafting and executing digital and field marketing strategies to drive brand awareness, pipeline growth, and customer acquisition. You will collaborate with marketing, sales, and product teams to ensure all efforts are aligned and cohesive. You will manage a team of three regional marketing managers (ANZ, EMEA, and NAM), while working in lockstep with colleagues in Content Marketing, Customer Marketing, NAM Event Marketing, Product Marketing, and Marketing Ops.  

KPIs are centered on website visits, MEL and MQL acquisition, and net-new marketing-generated pipeline creation. 

Key Responsibilities: 

• Develop and implement a comprehensive global demand-generation strategy. 
• Work with regional marketing managers to create and execute multi-channel marketing campaigns (email, SEO/SEM, webinars, content/social media) to meet global pipeline and ARR goals. 
• Align marketing campaigns with sales objectives to ensure seamless lead transitions. 
• Collaborate closely with internal teams (Content/Social Media Marketing, Design, Customer Marketing, Events, Product Marketing, and Marketing Ops) to prioritize integrated campaigns that lead to pipeline development.  
• Manage and mentor a team of high-performing, demand-focused, regional marketing managers. 
• Manage Integrated Marketing budget; oversee planning and performance analysis. 
• Track and report on campaign success using marketing automation and CRM tools to track and report on campaign success. 

Qualifications:  

• 5+ years of experience as a senior marketing leader with a focus on demand generation. 
• Proven track record in executing integrated marketing campaigns for targeted audiences. 
• Proficient in marketing automation and CRM tools (e.g. HubSpot), web analytics (GA4), SEO tools (SEMRush).   
• 3+ years managing a team of 2+ direct reports. 
• Knowledge of digital marketing and emerging trends. 
• Experience marketing SaaS platforms to education organizations preferred. 

Bonus Points

• International experience, particularly in Australia and the UK. 

Vivi is Excited to Offer You 

• A comprehensive benefit package
  • including wellness days off, TalkSpace and ClassPass subscription 
• The opportunity to give back to the community through our Volunteer Program 
• Generous PTO & flexible scheduling
  • Including your birthday off each year!
• Career progression – we offer each employee an annual stipend for professional development

Vivi is an equal opportunity employer. This means we are committed to recruiting, training, compensating and promoting our employees regardless of Race, Color, Ancestry, National Origin, Religion, Creed, Age, Disability, Sex, Gender, Sexual Orientation, Gender Identity, Gender expression, Medical condition, Genetic Information, Marital status, or Military or Veteran status. As an education technology organization, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in our consumers, employees, and partners. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we champion daily.

Vivi is an E-verify employer.

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